@prefix foaf: .
@prefix wikipedia-en: .
@prefix dbr: .
wikipedia-en:Market_orientation foaf:primaryTopic dbr:Market_orientation .
@prefix dbo: .
dbr:Globalization dbo:wikiPageWikiLink dbr:Market_orientation .
dbr:IFAD_Vietnam dbo:wikiPageWikiLink dbr:Market_orientation .
@prefix rdfs: .
dbr:Market_orientation rdfs:label "Market orientation"@en ,
"\u062A\u0648\u062C\u0647 \u0627\u0644\u0633\u0648\u0642"@ar ;
rdfs:comment "Market orientation perspectives include the decision-making perspective (Shapiro, 1988), market intelligence perspective (Kohli and Jaworski, 1990), culturally based behavioural perspective (Narver and Slater, 1990), (Ruekert, 1992) and customer orientation perspective (Deshpande et al., 1993). Kohli and Jaworski (1990) defined market orientation as \"the organization-wide generation of market intelligence, dissemination of the intelligence across departments and organization-wide responsiveness to it\"."@en ,
"\u064A\u062A\u0636\u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u062A\u0648\u062C\u0647 \u0627\u0644\u0633\u0648\u0642 \u0645\u0646\u0638\u0648\u0631 \u0627\u062A\u062E\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 (\u0634\u0627\u0628\u064A\u0631\u0648\u060C 1988)\u060C \u0648\u0645\u0646\u0638\u0648\u0631 \u0627\u0633\u062A\u062E\u0628\u0627\u0631\u0627\u062A \u0627\u0644\u0633\u0648\u0642 (\u0643\u0648\u0644\u064A \u0648\u062C\u0627\u0648\u0631\u0633\u0643\u064A\u060C 1990)\u060C \u0648\u0627\u0644\u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0633\u0644\u0648\u0643\u064A \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u062B\u0642\u0627\u0641\u0629 (\u0646\u0627\u0631\u0641\u0631 \u0648\u0633\u0644\u0627\u062A\u0631\u060C 1990)\u060C \u0648\u0627\u0644\u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0625\u0633\u062A\u0631\u0627\u062A\u064A\u062C\u064A (\u0631\u064A\u0648\u0643\u064A\u0631\u062A\u060C 1992) \u0648\u0645\u0646\u0638\u0648\u0631 \u062A\u0648\u062C\u0647 \u0627\u0644\u0639\u0645\u064A\u0644 (\u062F\u064A\u0634\u0628\u0627\u0646\u062F \u0648\u0622\u062E\u0631\u0648\u0646\u060C 1993). \u0648\u0643\u0627\u0646\u062A \u062A\u0635\u0648\u0631\u0627\u062A \u062A\u0648\u062C\u0647 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062A\u064A \u0642\u062F\u0645\u0647\u0627 \u0643\u0648\u0644\u064A \u0648\u062C\u0627\u0648\u0648\u0631\u0633\u0643\u064A (1990) \u0648\u0646\u0627\u0631\u0641\u0631 \u0648\u0633\u0644\u0627\u062A\u0631 (1990) \u0647\u064A \u0627\u0644\u0623\u0643\u062B\u0631 \u0628\u0631\u0648\u0632\u064B\u0627. \u0641\u0628\u064A\u0646\u0645\u0627 \u0627\u0639\u062A\u0628\u0631 \u0643\u0648\u0644\u064A \u0648 \u062C\u0627\u0648\u0648\u0631\u0633\u0643\u064A (1990) \u0623\u0646 \u062A\u0648\u062C\u0647 \u0627\u0644\u0633\u0648\u0642 \u064A\u0645\u062B\u0644 \u062A\u0637\u0628\u064A\u0642\u064B\u0627 \u0644\u0640\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062A\u0633\u0648\u064A\u0642\u060C \u0627\u0639\u062A\u0628\u0631\u0647 \u0646\u0627\u0631\u0641\u0631 \u0648\u0633\u0644\u0627\u062A\u0631 (1990) \u0628\u0645\u062B\u0627\u0628\u0629 \u062B\u0642\u0627\u0641\u0629 \u062A\u0646\u0638\u064A\u0645\u064A\u0629."@ar .
@prefix dcterms: .
@prefix dbc: .
dbr:Market_orientation dcterms:subject dbc:Market_intelligence ,
,
dbc:Customer_experience ;
dbo:abstract "Market orientation perspectives include the decision-making perspective (Shapiro, 1988), market intelligence perspective (Kohli and Jaworski, 1990), culturally based behavioural perspective (Narver and Slater, 1990), (Ruekert, 1992) and customer orientation perspective (Deshpande et al., 1993). The two most prominent conceptualizations of market orientation are those given by Ajay Kohli and (1990) and Narver and Slater (1990). While Kohli and Jaworski (1990) consider market orientation as the implementation of the marketing concept, Narver and Slater (1990) consider it to be an organizational culture. Kohli and Jaworski (1990) defined market orientation as \"the organization-wide generation of market intelligence, dissemination of the intelligence across departments and organization-wide responsiveness to it\". According to them, the marketing concept is a business philosophy, whereas the term market orientation refers to the actual implementation of the marketing concept. They added that \"a market orientation appears to provide a unifying focus for the efforts and projects of individuals and departments within the organization.\" On the other hand, Narver and Slater (1990) defined market orientation as \" the organization culture that most effectively and efficiently creates the necessary behaviours for the creation of superior value for buyers and, thus, continuous superior performance for the business\". As such, they consider market orientation to be an organisational culture consisting of three behavioral components, namely, i) customer orientation, ii) competitor orientation and iii) interfunctional coordination; and two decision criteria, namely, iv) long-term focus, and v) profitability. However, during the scale validation process, the items for long-term focus and profitability did not meet the reliability criteria and were removed. Empirical study found that among all three behavioral components, interfunctional coordination, especially those between R&D and marketing has the most significant influence on new product success."@en ,
"\u064A\u062A\u0636\u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u062A\u0648\u062C\u0647 \u0627\u0644\u0633\u0648\u0642 \u0645\u0646\u0638\u0648\u0631 \u0627\u062A\u062E\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 (\u0634\u0627\u0628\u064A\u0631\u0648\u060C 1988)\u060C \u0648\u0645\u0646\u0638\u0648\u0631 \u0627\u0633\u062A\u062E\u0628\u0627\u0631\u0627\u062A \u0627\u0644\u0633\u0648\u0642 (\u0643\u0648\u0644\u064A \u0648\u062C\u0627\u0648\u0631\u0633\u0643\u064A\u060C 1990)\u060C \u0648\u0627\u0644\u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0633\u0644\u0648\u0643\u064A \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u062B\u0642\u0627\u0641\u0629 (\u0646\u0627\u0631\u0641\u0631 \u0648\u0633\u0644\u0627\u062A\u0631\u060C 1990)\u060C \u0648\u0627\u0644\u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0625\u0633\u062A\u0631\u0627\u062A\u064A\u062C\u064A (\u0631\u064A\u0648\u0643\u064A\u0631\u062A\u060C 1992) \u0648\u0645\u0646\u0638\u0648\u0631 \u062A\u0648\u062C\u0647 \u0627\u0644\u0639\u0645\u064A\u0644 (\u062F\u064A\u0634\u0628\u0627\u0646\u062F \u0648\u0622\u062E\u0631\u0648\u0646\u060C 1993). \u0648\u0643\u0627\u0646\u062A \u062A\u0635\u0648\u0631\u0627\u062A \u062A\u0648\u062C\u0647 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062A\u064A \u0642\u062F\u0645\u0647\u0627 \u0643\u0648\u0644\u064A \u0648\u062C\u0627\u0648\u0648\u0631\u0633\u0643\u064A (1990) \u0648\u0646\u0627\u0631\u0641\u0631 \u0648\u0633\u0644\u0627\u062A\u0631 (1990) \u0647\u064A \u0627\u0644\u0623\u0643\u062B\u0631 \u0628\u0631\u0648\u0632\u064B\u0627. \u0641\u0628\u064A\u0646\u0645\u0627 \u0627\u0639\u062A\u0628\u0631 \u0643\u0648\u0644\u064A \u0648 \u062C\u0627\u0648\u0648\u0631\u0633\u0643\u064A (1990) \u0623\u0646 \u062A\u0648\u062C\u0647 \u0627\u0644\u0633\u0648\u0642 \u064A\u0645\u062B\u0644 \u062A\u0637\u0628\u064A\u0642\u064B\u0627 \u0644\u0640\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062A\u0633\u0648\u064A\u0642\u060C \u0627\u0639\u062A\u0628\u0631\u0647 \u0646\u0627\u0631\u0641\u0631 \u0648\u0633\u0644\u0627\u062A\u0631 (1990) \u0628\u0645\u062B\u0627\u0628\u0629 \u062B\u0642\u0627\u0641\u0629 \u062A\u0646\u0638\u064A\u0645\u064A\u0629. \u0648\u0639\u0631\u0641 \u0643\u0648\u0644\u064A \u0648\u062C\u0627\u0648\u0648\u0631\u0633\u0643\u064A (1990) \u062A\u0648\u062C\u0647 \u0627\u0644\u0633\u0648\u0642 \u0639\u0644\u0649 \u0623\u0646\u0647 \"\u062A\u0646\u0645\u064A\u0629 \u0627\u0633\u062A\u062E\u0628\u0627\u0631\u0627\u062A \u0627\u0644\u0633\u0648\u0642 \u0639\u0644\u0649 \u0645\u0633\u062A\u0648\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060C \u0648\u0646\u0634\u0631 \u0627\u0633\u062A\u062E\u0628\u0627\u0631\u0627\u062A \u0627\u0644\u0633\u0648\u0642 \u0639\u0628\u0631 \u0627\u0644\u0625\u062F\u0627\u0631\u0627\u062A \u0648\u0627\u0633\u062A\u062C\u0627\u0628\u062A\u0647\u0627 \u0644\u0630\u0644\u0643 \u0639\u0644\u0649 \u0645\u0633\u062A\u0648\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\" \u0648\u0648\u0641\u0642\u064B\u0627 \u0644\u0647\u0645\u0627\u060C \u0641\u0625\u0646 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062A\u0633\u0648\u064A\u0642 \u0647\u0648 \u0641\u0644\u0633\u0641\u0629 \u0627\u0644\u0639\u0645\u0644\u060C \u0628\u064A\u0646\u0645\u0627 \u064A\u0634\u064A\u0631 \u0645\u0635\u0637\u0644\u062D \u062A\u0648\u062C\u0647 \u0627\u0644\u0633\u0648\u0642 \u0644\u0644\u062A\u0637\u0628\u064A\u0642 \u0627\u0644\u0641\u0639\u0644\u064A \u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062A\u0633\u0648\u064A\u0642. \u0648\u0623\u0636\u0627\u0641\u0627 \u0623\u0646 \"\u062A\u0648\u062C\u0647 \u0627\u0644\u0633\u0648\u0642 \u064A\u0628\u062F\u0648 \u0623\u0646\u0647 \u064A\u0648\u0641\u0631 \u062A\u0631\u0643\u064A\u0632\u064B\u0627 \u0645\u0648\u062D\u062F\u064B\u0627 \u0644\u0644\u062C\u0647\u0648\u062F \u0648\u0645\u0634\u0627\u0631\u064A\u0639 \u0627\u0644\u0623\u0641\u0631\u0627\u062F \u0648\u0627\u0644\u0625\u062F\u0627\u0631\u0627\u062A \u062F\u0627\u062E\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.\" \u0648\u0645\u0646 \u0646\u0627\u062D\u064A\u0629 \u0623\u062E\u0631\u0649\u060C \u0627\u0639\u062A\u0628\u0631 \u0646\u0627\u0631\u0641\u0631 \u0648\u0633\u0644\u0627\u062A\u0631 (1990) \u062A\u0648\u062C\u0647 \u0627\u0644\u0633\u0648\u0642 \u062B\u0642\u0627\u0641\u0629\u064B \u062A\u0646\u0638\u064A\u0645\u064A\u0629\u064B \u0645\u0643\u0648\u0646\u0629\u064B \u0645\u0646 \u062B\u0644\u0627\u062B\u0629 \u0645\u0643\u0648\u0646\u0627\u062A\u064D \u0633\u0644\u0648\u0643\u064A\u0629\u060C \u0623\u0644\u0627 \u0648\u0647\u064A: \u0623\u0648\u0644\u0627\u064B \u062A\u0648\u062C\u0647 \u0627\u0644\u0639\u0645\u064A\u0644\u060C \u0648\u062B\u0627\u0646\u064A\u064B\u0627 \u062A\u0648\u062C\u0647 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u060C \u0648\u062B\u0627\u0644\u062B\u064B\u0627 \u0627\u0644\u062A\u0646\u0633\u064A\u0642 \u0627\u0644\u0648\u0638\u064A\u0641\u064A \u0627\u0644\u062F\u0627\u062E\u0644\u064A."@ar ;
dbo:wikiPageWikiLink dbr:Organizational_culture ,
dbr:Marketing ,
dbr:Likert_scale ,
dbc:Customer_experience ,
dbr:Customer_satisfaction ,
dbr:Marketing_management ,
dbr:Marketing_strategy ,
dbr:Decision-making ,
dbr:Customer_orientation ,
dbr:Strategic_perspective ,
dbr:Bernie_Jaworski ,
,
dbr:Sustainable_market_orientation ,
dbr:Ajay_Kohli ,
dbr:Shapiro ,
dbr:Societal_marketing ,
dbc:Market_intelligence ,
dbr:Customer_service ,
dbr:Market_intelligence ,
dbr:Production_orientation .
@prefix dbp: .
@prefix dbt: .
dbr:Market_orientation dbp:wikiPageUsesTemplate dbt:Reflist ;
dbo:wikiPageRevisionID 1103123354 .
@prefix xsd: .
dbr:Market_orientation dbo:wikiPageLength "7827"^^xsd:nonNegativeInteger ;
dbo:wikiPageID 31934092 .
@prefix owl: .
@prefix wikidata: .
dbr:Market_orientation owl:sameAs wikidata:Q6770823 ,
,
,
,
dbr:Market_orientation ,
.
@prefix prov: .
dbr:Market_orientation prov:wasDerivedFrom ;
foaf:isPrimaryTopicOf wikipedia-en:Market_orientation .
dbr:Perception_management dbo:wikiPageWikiLink dbr:Market_orientation .
dbr:Journalistic_interventionism dbo:wikiPageWikiLink dbr:Market_orientation .
dbr:Market-oriented dbo:wikiPageWikiLink dbr:Market_orientation ;
dbo:wikiPageRedirects dbr:Market_orientation .
dbr:Ambidextrous_organization dbo:wikiPageWikiLink dbr:Market_orientation .
dbr:Sustainable_market_orientation dbo:wikiPageWikiLink dbr:Market_orientation .
dbr:Marketing_Science_Institute dbo:wikiPageWikiLink dbr:Market_orientation .
dbr:Ajay_Kohli dbo:wikiPageWikiLink dbr:Market_orientation ;
dbp:knownFor dbr:Market_orientation .