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- Crispin Porter + Bogusky (also known as CP+B), a member of publicly traded MDC Partners, is an American advertising agency that as of 2005 employed around 700 people. It was founded in 1988 by Sam Crispin. Crispin then became partners with Chuck Porter and Alex Bogusky. As of 2016, Porter is the only member still working for CP+B. The agency was founded in Miami, FL where it had its headquarters until the relocation to Boulder, CO and subsequently Denver in 2021. Additional offices are in Coconut Grove, Florida; Los Angeles, California; London, England; São Paulo, Brazil; Gothenburg, Sweden; Stockholm, Sweden; Copenhagen, Denmark; Hong Kong, China; and Beijing, China. CP+B Europe opened its doors in June, 2009 after acquiring Swedish agency Daddy, based in Gothenburg, Sweden. Mark Simmons was Managing Director of its Los Angeles office from 2002 to 2004. In July, 2010, CP+B Canada opened after acquiring the Toronto-based agency Zig. CP+B experienced rapid growth in the late 1990s and early 2000s, achieving notoriety on the strength of work for Burger King, BMW MINI, and anti-smoking campaign TheTruth.com. Sally Hogshead worked for the company at this time, and opened Crispin Porter + Bogusky's Venice, California office. The agency’s current client list includes Domino's Pizza, Infiniti, American Airlines, PayPal, Hotels.com, Hulu, Goose Island Brewery, and Kraft Macaroni & Cheese. They are known for using viral marketing techniques, including the Burger King Subservient Chicken and Whopper Sacrifice campaigns. In September 2008, the agency created a television spot for Microsoft featuring Jerry Seinfeld and Bill Gates that received negative media attention. The 'I'm a PC' campaign that followed fought back against Apple's Mac vs. PC campaign and contributed to Windows 7 becoming the fastest selling version of Windows to date. In March 2010, Andrew Keller, Rob Reilly and Jeff Benjamin were promoted to chief creative officers. As of August 2017, CP+B’s leadership includes: Chuck Porter, chairman; Lori Senecal, Co-Global CEO; Erik Sollenberg, Co-Global CEO; Linus Karlsson, Global Chief Creative Officer; Danielle Aldrich, President of CP+B West, which includes Boulder and LA; Ralph Watson, chief creative officer in Boulder; and Kevin Jones, chief creative officer in Los Angeles. CP+B has been named "Agency of the Year" 13 times in the trade press. On December 15, 2008, CP+B was named Creativity's agency of the year. They were also named Adweek's 2008 U.S. Agency of the year.In December 2009, CP+B was named Advertising Age Agency of the Decade and Boards magazine's Agency of the Year. In 2010, CP+B was named Interactive Agency of the year at the Cannes Lions International Advertising Festival, the third time the agency has won the award since 2005. (en)
- クリスピン・ポーター+ボガスキー (Crispin Porter + Bogusky)、通称 CP+B は、アメリカ合衆国の広告会社で、株式公開されている (MDC Partners) 傘下にあり、1,000人ほどの従業員を雇用している。同社は、1965年にサム・クリスピン (Sam Crispin) が創業した。その後、クリスピンは (Chuck Porter)、 (Alex Bogusky) とパートナーシップを結んでいった。このうち、2011年の時点で CP+B の経営に携わっていたのは、ポーターだけになっていた。 CP+B は、フロリダ州マイアミ市 (Coconut Grove) に本社を置いており、コロラド州ボルダー、ロサンゼルス、ロンドンなどにも拠点を置いている。CP+B ヨーロッパ (CP+B Europe)は、ヨーテボリに拠点を置くスウェーデンの広告代理店ダディ (Daddy) を買収して、2009年6月に開設された。 (Mark Simmons) は、2002年から2004年までロサンゼルス事務所の経営責任者を務めていた。2010年7月には、トロントに拠点を置くカナダの広告代理店ジグ (Zig) の取得によって、CP+B カナダ (CP+B Canada) が開設された。 CP+B は、1990年代後半から2000年代はじめにかけて急成長を遂げ、バーガーキングやBMWミニ、反喫煙キャンペーン TheTruth.com などのキャンペーンの強烈さによって、悪名を高めた。CP+B が近年手がけているものの中には、コカ・コーラ ゼロ、マイクロソフト、Windows Phone、アメリカン・エキスプレスの旅行部門（American Express OPEN and Travel）、ベスト・バイ、ドミノ・ピザ、オールド・ネイビー、Jell-O、Bolthouse Farms - Baby Carrots、Vail Resorts、Kraft Macaroni & Cheese、メットライフ、Vitaminwater、Milka、Molson Canadian、SAS、フィリップス、ディスカバリーチャンネル UK などがある。ただし、バーガーキングとの提携は、2011年に解消された。 CP+B は、バイラル・マーケティングの手法を使用することで知られており、バーガーキングの「 (The Subservient Chicken)」や（facebookで友達10人を削除するとハンバーガー1個がもらえるという）「Whopper Sacrifice」のキャンペーンなどにも、この手法が用いられた。2008年9月、CP+B は、マイクロソフトのために、ジェリー・サインフェルドとビル・ゲイツが登場するテレビのスポット広告を制作したが、メディアからは否定的な評価しか得られなかった。しかし、この「I'm a PC」キャンペーンは、「Mac vs. PC」を打ち出したAppleの「Get a Mac」キャンペーンに反撃し、Microsoft Windows 7 が、歴代の Windows の中でも最速で売れ行きに貢献した。 CP+B は、業界紙によって、「Agency of the Year」に13回選ばれた。2008年12月15日、CP+B は、『Creativity』誌の「Agency of the Year」に選ばれた。同社はまた、『Adweek』誌の「2008 U.S. Agency of the Year」に選ばれた。2009年12月、CP+B は、『Advertising Age』誌の「Agency of the Decade and Boards Magazine's Agency of the Year」に選ばれた。 2010年、CP+B は、カンヌライオンズ 国際クリエイティビティ・フェスティバルにおいて、2005年以来3回目の賞にあたる、「Interactive Agency of the Year」を受賞した。 (ja)
- A Crispin Porter + Bogusky (também conhecido como CP+B), membro de capital aberto do , é uma agência de publicidade que em 2005 empregou cerca de 700 pessoas. Foi fundada em 1988 por Sam Crispin. Crispin tornou-se parceiro de Chuck Porter e Alex Bogusky. Desde 2016, Porter é o único membro que ainda trabalha na CP+B. A agência está sediada em Boulder, Colorado, com escritórios adicionais em Coconut Grove, Flórida; Los Angeles, Califórnia; Londres, Inglaterra; São Paulo, Brasil; Gotemburgo, Suécia; Estocolmo, Suécia; Copenhague, Dinamarca; Hong Kong, China e Pequim, China. A CP+B experenciou um rápido crescimento no final dos anos 90 e início dos anos 2000, alcançando notoriedade trabalhando para as empresas Burger King, BMW MINI e pela campanha anti-tabagismo TheTruth.com. Sally Hogshead trabalhou para a empresa naquela época e abriu um escritório da Crispin Porter + Bogusky em Venice, Califórnia. A lista atual de clientes da agência inclui a Domino's Pizza, Infiniti, American Airlines, PayPal, , Hulu, Goose Island Brewery e Kraft Macaroni & Cheese. Eles são conhecidos por usar técnicas de marketing viral. Em setembro de 2008, a agência criou um comercial de televisão para a Microsoft, com Jerry Seinfeld e Bill Gates, que recebeu atenção negativa da mídia. A campanha publicitária de US$ 300 milhões intitulada "I'm a PC" foi projetada para desafiar a campanha "Get a Mac" da Apple, mostrando que as pessoas comuns são usuários de PC. A campanha contribuiu para que o Windows 7 se tornasse a versão mais vendida do Windows até o momento. A CP+B foi nomeada "Agência do Ano" 13 vezes na imprensa especializada. Em 15 de dezembro de 2008, a CP+B foi nomeada a agência do ano da Creativity. Eles também foram nomeados Agência dos EUA em 2008 pela Adweek. Em dezembro de 2009, a CP+B foi nomeada Agência da Década pela Ad Age e Agência do Ano pela revista Decade and Boards. Em 2010, a CP+B foi nomeada Agência Interativa do ano no Festival de Publicidade Internacional de Cannes pela terceira vez, a agência ganhou tal prêmio desde 2005. (pt)
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- Crispin Porter + Bogusky (also known as CP+B), a member of publicly traded MDC Partners, is an American advertising agency that as of 2005 employed around 700 people. It was founded in 1988 by Sam Crispin. Crispin then became partners with Chuck Porter and Alex Bogusky. As of 2016, Porter is the only member still working for CP+B. In 2010, CP+B was named Interactive Agency of the year at the Cannes Lions International Advertising Festival, the third time the agency has won the award since 2005. (en)
- クリスピン・ポーター+ボガスキー (Crispin Porter + Bogusky)、通称 CP+B は、アメリカ合衆国の広告会社で、株式公開されている (MDC Partners) 傘下にあり、1,000人ほどの従業員を雇用している。同社は、1965年にサム・クリスピン (Sam Crispin) が創業した。その後、クリスピンは (Chuck Porter)、 (Alex Bogusky) とパートナーシップを結んでいった。このうち、2011年の時点で CP+B の経営に携わっていたのは、ポーターだけになっていた。 CP+B は、フロリダ州マイアミ市 (Coconut Grove) に本社を置いており、コロラド州ボルダー、ロサンゼルス、ロンドンなどにも拠点を置いている。CP+B ヨーロッパ (CP+B Europe)は、ヨーテボリに拠点を置くスウェーデンの広告代理店ダディ (Daddy) を買収して、2009年6月に開設された。 (Mark Simmons) は、2002年から2004年までロサンゼルス事務所の経営責任者を務めていた。2010年7月には、トロントに拠点を置くカナダの広告代理店ジグ (Zig) の取得によって、CP+B カナダ (CP+B Canada) が開設された。 (ja)
- A Crispin Porter + Bogusky (também conhecido como CP+B), membro de capital aberto do , é uma agência de publicidade que em 2005 empregou cerca de 700 pessoas. Foi fundada em 1988 por Sam Crispin. Crispin tornou-se parceiro de Chuck Porter e Alex Bogusky. Desde 2016, Porter é o único membro que ainda trabalha na CP+B. A agência está sediada em Boulder, Colorado, com escritórios adicionais em Coconut Grove, Flórida; Los Angeles, Califórnia; Londres, Inglaterra; São Paulo, Brasil; Gotemburgo, Suécia; Estocolmo, Suécia; Copenhague, Dinamarca; Hong Kong, China e Pequim, China. (pt)
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