DeLuxe Color or Deluxe color or Color by DeLuxe is Deluxe Laboratories' brand of color process for motion pictures. DeLuxe Color is Eastmancolor-based, with certain adaptations for improved compositing for printing (similar to Technicolor's "selective printing") and for mass-production of prints. Eastmancolor, first introduced in 1950, was one of the first widely-successful "single strip color" processes, and eventually displaced three-strip Technicolor.