About: Icon brand

An Entity of Type: company, from Named Graph: http://dbpedia.org, within Data Space: dbpedia.org

An icon brand is a symbol-intensive brand that carry powerful universal values making it instantly recognisable thanks to ownable and distinctive codes. Typical icon brands are luxury brands such as Chanel, Armani or Prada, or globally admired jewellers such as Bulgari, Cartier and Tiffany. Fashion brands can become iconic by delivering universal values and iconic elements that allow them to remain successful over time, like Ralph Lauren or Dolce&Gabbana.The same ability to offer hetero-directed emotional benefits can be associated with only one product (Absolut Vodka) or a product line that insists on a very limited market segment, as in the event of Mini or Vespa. These are "icon products".Icon brands often come from a position of or cult brand, extending the range of products and their

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  • An icon brand is a symbol-intensive brand that carry powerful universal values making it instantly recognisable thanks to ownable and distinctive codes. Typical icon brands are luxury brands such as Chanel, Armani or Prada, or globally admired jewellers such as Bulgari, Cartier and Tiffany. Fashion brands can become iconic by delivering universal values and iconic elements that allow them to remain successful over time, like Ralph Lauren or Dolce&Gabbana.The same ability to offer hetero-directed emotional benefits can be associated with only one product (Absolut Vodka) or a product line that insists on a very limited market segment, as in the event of Mini or Vespa. These are "icon products".Icon brands often come from a position of or cult brand, extending the range of products and their popularity outside a restricted circle of followers.‘Icon Brand’ is also a name of a brand that produces goods for its customers, however despite its name the brand is irrelevant to the marketing term icon brand'. (en)
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  • An icon brand is a symbol-intensive brand that carry powerful universal values making it instantly recognisable thanks to ownable and distinctive codes. Typical icon brands are luxury brands such as Chanel, Armani or Prada, or globally admired jewellers such as Bulgari, Cartier and Tiffany. Fashion brands can become iconic by delivering universal values and iconic elements that allow them to remain successful over time, like Ralph Lauren or Dolce&Gabbana.The same ability to offer hetero-directed emotional benefits can be associated with only one product (Absolut Vodka) or a product line that insists on a very limited market segment, as in the event of Mini or Vespa. These are "icon products".Icon brands often come from a position of or cult brand, extending the range of products and their (en)
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  • Icon brand (en)
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