MadBid was a Gamified eCommerce and online auction website registered under Marcandi Ltd. in the United Kingdom. It was founded in 2008 by Juha Koski, Madhur Srivastava and Daniel Rovira. The company operates in ten European countries including the UK, Ireland, Spain, France, and Australia. However, in August 2018, Madbid closed up the company and ended all sales. Skype founders' venture capital firm Atomico in 2010 invested over £4 million ($6 million) in funding for MadBid.