MoneyForce is a programme that aims to improve the financial capability of the UK Armed Forces by providing money guidance to all those serving in the military and their families. The ethos and branding is built around the concept of getting 'MoneyFit' with MoneyForce and the MoneyForce website is fronted by former Olympic gold medallist Dame Kelly Holmes. The programme was officially launched in March 2013 by Mark Francois, the Minister for Defence Personnel, Welfare and Veterans, at the Royal Artillery Barracks in Woolwich.
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