The New Hudson Cycle Co. was originally started in 1890 by George Patterson, and manufactured 'safety' bicycles in Birmingham. In 1903 they produced their first motorcycle, but times became tough for Patterson after one of his sons died in WW1 and the other lost a leg. The family sold the factory to HJ Bructon after WW1, and in 1920 the company was reformed as New Hudson Ltd. In 1943 New Hudson was purchased by Joseph Lucas Limited (including the Girling patent) and combined with Lucas's Bendix Brake interests, which Lucas had acquired in 1931, and to form Girling Limited.