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- Shop LC, formerly known as Liquidation Channel and The Jewelry Channel, is an American cable television network based in Austin, Texas, which mainly specializes in selling jewelry. The network is a subsidiary of the Indian-based Vaibhav Global Limited. The network's reach is approximately 77 million households in the United States. The network sells inventory in a reverse auction format. It additionally airs late nights on the American broadcast networks Retro TV, LATV, and TeleXitos through a time brokerage agreement, and, despite Shop LC being mainly a cable channel, it has 39 over-the-air affiliates in mid-to-major markets through digital subchannels. The channel primarily sells jewelry, beauty, fashion, home decor and lifestyle products. (en)
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