The Sunday Mail (originally titled The Mail ) is an Adelaide newspaper first published on 4 May 1912 by . Through much of the 20th century, The Advertiser was Adelaide's morning broadsheet, The News the afternoon tabloid, The Sunday Mail a vehicle for covering weekend sport, and Messenger Newspapers covering community news. "Sunday Mail" is a business name of Advertiser Newspapers Pty Ltd, a private company that is part of News Corp Australia, which since 2004 has been a component of the U.S. multinational mass media company, News Corp.