Urbanfetch, founded in 1999 and closed down in 2000, was a dot-com company which enabled customers to order products (DVDs, music, books, snacks, gifts, etc.) online and have them delivered by bike messenger in less than an hour within certain delivery areas covering most of Manhattan and London. Urbanfetch became somewhat of a joke after an episode of The Daily Show parodied their business model to the Post Office. Schmitt and Brown in their Build Your Own Garage (2010) conclude that the company “was buzz only and lacked a rigorous business model”.
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