Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal-Agent Perspective

@article{Pavlou2007UnderstandingAM,
  title={Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal-Agent Perspective},
  author={Paul A. Pavlou and Huigang Liang and Yajiong Xue},
  journal={MIS Q.},
  year={2007},
  volume={31},
  pages={105-136},
  url={https://api.semanticscholar.org/CorpusID:8664478}
}
This study draws upon and extends the principal-agent perspective to identify and propose a set of four antecedents of perceived uncertainty in online buyer seller relationship superceived information asymmetry, fears of seller opportunism, information privacy concerns, and information security concerns which facilitate online exchange relationships by overcoming the agency problems of adverse selection and moral hazard.
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