Editorial Policy
Introduction
In order to produce and maintain high quality in all products, A.D.A.M. continually supports and refines its editorial process. An overview of this process is provided below. The process covers all A.D.A.M. evidence-based text content as well as its award-winning visual content.
In addition, A.D.A.M. provides information regarding the following:
- Editorial Processes
- Editorial Standards
- Sourcing and Referencing
- A.D.A.M. Plain Language Policy
- A.D.A.M. Diversity Policy
- A.D.A.M. Medical Review Board
- A.D.A.M. Editorial Team
- A.D.A.M. Medical Illustrations Team
- Accessibility
- Third Party Content
- Health Management Tools
- Advertising, Sponsorship, & Promotions Policy
- Autonomy of the Editorial Department
- Financial/Business Policy
- Linking Policy
- Spyware Policy
- Claims of Therapeutic Benefit
- False or Misleading Claims Policy
Text Content
A.D.A.M. content is physician-reviewed and physician-updated, in collaboration with skilled consumer senior medical editors and writers. Every article is reviewed by two physicians. A.D.A.M. places a reviewer's name, reviewer credentials, and review date at the bottom of all pages.
A.D.A.M. produces evidence-based health information. Therefore, content in A.D.A.M. products is created by identifying the best available evidence from national guidelines, government agencies, recognized leading textbooks, and peer-reviewed literature. We ask our editors, writers, and reviewers to create content based both on the quality of the evidence and its applicability to everyday practice.
Our editorial standard is to objectively communicate the current standard of medical practice. All editors, writers, and reviewers must disclose any actual or potential conflict of interest. Disclosures must be made to the appropriate manager, director, or vice president at hiring or when such an interest develops. Supervisors review with company officers to decide if a conflict of interest does exist. If a conflict of interest is determined, the editor, writer, or reviewer is reassigned or steps are taken to rectify the situation. Anything that might be perceived as a conflict of interest will be clearly disclosed on every relevant article.
A.D.A.M. has a robust process in place for keeping our extensive content up-to-date. At the beginning of every quarter, our Editorial Director identifies 500 to 600 articles that need to be reviewed and assigns them to physician reviewers. Articles are called up for review based on four criteria:
Editorial Review Schedules
All Encyclopedia and In-Depth Report content is reviewed at minimum every two years. In addition, A.D.A.M. has identified over 160 of the Encyclopedia articles as core content, which we review and update as needed every 12 months. Criteria to identify core content include: frequent reasons people contact call centers, visit the ER, visit the doctor, and become hospitalized; chronic and complex illnesses; and conditions that undergo rapid change. Complementary and Alternative Medicine content is reviewed every five years.
Physician notification of important advances
We receive ongoing feedback from our physicians about which articles require expedited review based on their reading of the recent medical literature and awareness of changes in medical practice.
Ongoing monitoring
Our editorial team and Medical Director monitor peer-reviewed literature, announcements by government organizations, and new evidence-based guidelines published by major specialty societies for important changes in medical care that should not wait until the next scheduled review.
Client and consumer feedback
External comments on our content are catalogued, evaluated, and considered in our review process. This feedback can trigger an article review. The feedback is given to the physician to use while reviewing the article.
Visual Content
A.D.A.M. has established, maintained, and expanded a unique catalog of illustrations, videos, and animations. Since the beginning of our company, A.D.A.M. has been known for high-quality visual content and was one of the first publishers to illustrate every structure in both the male and female bodies. As a result, we have been able to leverage our core visual assets into multiple levels of product distribution.
All visual content, including images, videos, animations, and supporting text, are conceptualized, created, and reviewed by medical illustrators. All medical illustrators at A.D.A.M. have Master's degrees in medical illustration. Additionally, physicians and/or anatomical PhD's have reviewed this visual content for medical accuracy.
All visual content is reviewed by physicians every two years at minimum, according to set editorial schedules. Reviews can also be triggered by:
- Updates to medical guidelines: Announcements by government organizations and new evidence-based guidelines published by major specialty societies about important changes in medical care trigger a review of any related visual content.
- Physician notification of important advances: We receive ongoing feedback from our physicians about which visual content requires expedited review based on changes in medical practice.
- Client and consumer feedback: External comments on our visual content are catalogued, evaluated, and considered in our review process. This feedback can trigger physician review of visual content.
The focus of the A.D.A.M. visual content is adjusted to convey information to different markets and to reflect a range of ethnicities. Illustrations can be simplified for the consumer market. They can also show a higher level of detail for the professional and academic markets.
A.D.A.M. frequently uses illustrations to visually explain complex subjects, both to complement our health content and to enhance the educational value of our products. Through our internal illustration and animation style guide, we maintain visual consistency across all of products.
A.D.A.M.'s visual content is a living, growing asset that continues to evolve. We periodically review the aesthetic appeal of our visual assets based not only on client and consumer feedback but also on emerging changes in the market. For example, we have re-engineered our Health Navigator to reflect diverse ethnicities.
As a result of our dedication to aesthetic quality, A.D.A.M. artwork has received numerous awards throughout the years, including Best Interactive Site, Best Special Effects, and the Dr. Frank J. Netter Award.
Editorial Process
Our proprietary in-house content management system tracks articles to ensure that these editorial schedules are met. Every step of the editorial review process is captured using various tracking tools throughout the review cycle. Every change a physician proposes is checked by a Medical Writer and reviewed by a Senior Medical Editor. The editor may propose more consumer-friendly wording and return these suggestions to the physician for consideration and approval. Our content management system handles the workflow. An article update is approved and sent to the next stage when both the editor and physician mutually agree that the update is both medically sound and consumer friendly.
Once an article is updated in English, it is sent into a workflow that manages the Spanish translation process (certain products only). Once both English and Spanish have been updated, they are published together and made available to clients.
The general flow of the editorial process is provided below. The process is divided into 5 steps.
Step 1 – Content Development
In Step 1, senior medical editors, medical writers, or medical illustrators develop content. Previously published content is tagged for review and is internally reviewed for any additions or deletions. Additionally, since A.D.A.M. has built its reputation on the outstanding quality of its visual content, textual content is reviewed to add new or appropriate compelling visual content. Acquired content, depending on the source, may enter the editorial process at this stage.
Step 2 – Content Review
In Step 2, members of the Medical Review Board (MRB) and/or physicians from our external partner, VeriMed Healthcare Network, review all of the content. Both the MRB and the VeriMed Healthcare Network consist of board-certified physicians, who are specialists in their field. Physicians review content in their specialty areas; ensure content is up-to-date with the most recent treatment guidelines and practices, important studies, breakthrough drugs and drug warnings; and help the A.D.A.M. Editorial Team perform consistency checks across products. Important medical advances to certain content and article reviews triggered by client and consumer feedback may enter the editorial process at this stage. All content reviews are approved by the Medical Director.
Step 3 – Content Editorial
In Step 3, A.D.A.M.'s Editorial Team reviews the content following medical review. The senior medical editors and medical writers perform a fact check and update references based on suggestions from the MRB. The Editorial Team reviews all content, both textual and visual for grammar, style, and consistency. A content quality assurance check is also performed. Acquired content, which has demonstrated adherence to the criteria of the MRB and A.D.A.M. editorial standards, may enter the editorial process at this stage.
Step 4 – Content Production
In Step 4, the content is indexed, stored in our proprietary in-house content management system, coded, and tagged for presentation. Associated Spanish content is translated and stored in our content management system at this time. A technical and content quality assurance check is also performed during this step.
Step 5 – Content Publication
In Step 5, content is provided to customers. Licensees integrate the A.D.A.M. content with their internet websites and provide feedback to the editorial process in the form of customer queries and inquiries. Content is regularly updated. In most cases, the update cycle is quarterly. Once a customer receives an update, they have a contractual obligation to implement the updated content on their site.
Editorial Standards
A.D.A.M. has served millions of consumers around the world for over 29 years with award-winning, health information and products that have literally changed the way people look at their bodies, understand their health and wellness, and learn the science of medicine. As A.D.A.M. continues to grow, we are constantly creating new content internally while acquiring high quality assets externally.
A.D.A.M. has made a public commitment to editorial excellence. We were deeply involved in shaping the policies of Hi-Ethics, URAC, and the Center for Information Therapy, three cooperating organizations that were at the forefront of the industry movement to ensure quality of health information on the internet.
A.D.A.M. was a founding member of Hi-Ethics, a nonprofit organization that was established to address concerns over the security, quality, and ethical standards of consumer health information on the internet. This site complied with the HONcode standard for trustworthy health information from 1995 to 2022, after which HON (Health On the Net, a not-for-profit organization that promoted transparent and reliable health information online) was discontinued.
A.D.A.M. was among the first group of companies to receive URAC accreditation for health information, and has maintained its accreditation since 2001. The URAC accreditation seal indicates that A.D.A.M.'s consumer health products are in compliance with rigorous standards of quality and accountability, verified in an independent audit by URAC (www.urac.org). URAC performs this audit every 2 years.
Evidence-Based Content
A.D.A.M. produces evidence-based health information. Therefore, content in A.D.A.M. products is created by identifying the best available evidence from national guidelines, government agencies, and peer-reviewed literature, and then asking our writers and editors to create content based both on the quality of the evidence and its applicability to everyday practice.
Our physician reviewers are instructed to use the best, evidence-based sources, using the following hierarchy. Source references are added to products during regularly scheduled reviews and can be found in the References section near the bottom of each article. A.D.A.M. maintains at least a two-year review schedule for our Encyclopedia and In-Depth Reports health content, and a five-year review schedule for our Complementary and Alternative Medicine content.
1st – Level of Evidence
National guidelines and consensus statements from Unites States government-sponsored agencies, such as official reports and policies from:
- Advisory Committee on Immunization Practices
- Agency for Healthcare Research and Quality
- Centers for Disease Control and Prevention
- National Cancer Institute
- National Institutes of Health
- US Preventive Services Task Force
2nd – Level of Evidence
Clinical position papers and guidelines from well-respected professional societies, such as:
- American College of Cardiology/American Heart Association
- American College of Obstetricians and Gynecologists
- American Diabetes Association
- National Heart, Lung, and Blood Institute
3rd – Level of Evidence
Current editions of recognized leading textbooks in the field
4th – Level of Evidence
Important studies and reviews published in major peer-reviewed journals:
- Systematic reviews or meta-analysis, which are usually used to analyze and synthesize many different studies on the same topic and draw conclusions based on the evidence
- Randomized, controlled trials, the gold standard for research studies
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Acceptable journals include:
- Annals of Internal Medicine
- The BMJ
- JAMA
- The Lancet
- The New England Journal of Medicine
- Archives of Internal Medicine
- BMJ (British Medical Journal)
- Journal of the American Medical Association
- Lancet
- New England Journal of Medicine
5th – Level of Evidence
Online articles and information from respected associations or government sites such as:
- American Heart Association
- American Diabetes Association
- National Cancer Institute
- National Institutes of Health
6th– Level of Evidence
Consists primarily of consensus medical opinion.
A.D.A.M. Plain Language Policy
A.D.A.M.'s content is written in plain language, for lay readers. The information is designed to be easily accessible, visually pleasing, and informative. We strive for a 5th to 7th grade reading level, logical organization, short sentences and common everyday words, and design features that make the content easy to read, understand, and use.
Some of our more in-depth content is written at a higher reading level for readers who wish to pursue a more advanced study of health topics.
A.D.A.M. Diversity Policy
A.D.A.M. is committed to creating health content and tools that support and reflect a diverse audience. We recognize that diversity encompasses many dimensions, including age, gender, ethnicity, race, national origin, and different abilities. The A.D.A.M. editorial and medical illustration teams are trained on issues of cultural competency and sensitivity to diversity. We regularly review our editorial resources and tools and provide ongoing staff training as needed. As part of our content review process, our Medical Director and Medical Review Board scrutinize both new and existing content to ensure that it accurately addresses a diverse audience. The A.D.A.M Editorial Style and Guidelines provides specific guidance to team members about writing and editing for a diverse audience.
A.D.A.M. Medical Review Board
A.D.A.M. has made a strategic decision to work with outside, independent reviewers. A.D.A.M.'s Medical Review Board includes more than twenty physicians who work closely with A.D.A.M. on a daily basis to update and expand A.D.A.M.'s vast consumer information database. These physicians:
- Review content in their specialty areas
- Ensure content is up-to-date with the most recent treatment guidelines and practices, important studies, breakthrough drugs, and drug warnings
- Help the A.D.A.M. Editorial Team perform consistency checks across products
Physicians on the A.D.A.M. Medical Review Board are affiliated with leading institutions across the country, including top hospitals as ranked by U.S. News and World Report. Physicians are chosen to review or write medical content only in the clinical areas in which they have been formally trained and actively practice. They are board certified for that specialty, where applicable.
Members of the A.D.A.M. Medical Review Board are listed below and are also available upon request.
Allergy and Immunology
Stuart I. Henochowicz, MD, FACP, Associate Clinical Professor of Medicine, Division of Allergy, Immunology, and Rheumatology, Georgetown University Medical School, Washington, DC.
Cardiology
Michael A. Chen, MD, PhD, Assistant Professor of Medicine, Division of Cardiology, Harborview Medical Center, University of Washington Medical School, Seattle, WA.
Micaela Iantorno, MD MSc FAHA RPVI, Interventional Cardiologist at Mary Washington Hospital Center, Fredericksburg, VA.
Thomas S. Metkus, MD, Assistant Professor of Medicine and Surgery, Johns Hopkins University School of Medicine, Baltimore, MD.
Critical Care Medicine
Frank D. Brodkey, MD, FCCM, Associate Professor, Section of Pulmonary and Critical Care Medicine, University of Wisconsin School of Medicine and Public Health, Madison, WI.
Dermatology
Ramin Fathi, MD, FAAD, Director, Phoenix Surgical Dermatology Group, Phoenix, AZ. Elika Hoss, MD, Senior Associate Consultant, Mayo Clinic, Scottsdale, AZ.
Elika Hoss, MD, Senior Associate Consultant, Mayo Clinic, Scottsdale, AZ.
Endocrinology, Diabetes, Metabolism
Sandeep K. Dhaliwal, MD, board-certified in Diabetes, Endocrinology, and Metabolism, Springfield, VA.
Emergency Medicine
Jesse Borke, MD, CPE, FAAEM, FACEP, Attending Physician at Kaiser Permanente, Orange County, CA.
Endocrinology, Diabetes, Metabolism
Brent Wisse, MD, Board Certified in Metabolism/Endocrinology, Seattle, WA.
Family Practice
Linda Vorvick, MD, Clinical Associate Professor, Department of Family Medicine, UW Medicine, School of Medicine, University of Washington, Seattle, WA.
Gastroenterology
Michael M. Phillips, MD, Emeritus Professor of Medicine, The George Washington University School of Medicine, Washington, DC.
Infectious Disease
Jatin M. Vyas, MD, PhD, Assistant Professor in Medicine, Harvard Medical School; Assistant in Medicine, Division of Infectious Disease, Department of Medicine, Massachusetts General Hospital, Boston, MA.
Internal Medicine
Laura J. Martin, MD, MPH, ABIM Board Certified in Internal Medicine and Hospice and Palliative Medicine Atlanta, GA.
Nurse Practitioner
Jennifer K. Mannheim, ARNP, Medical Staff, Department of Psychiatry and Behavioral Health, Seattle Children's Hospital, Seattle, WA.
Obstetrics/Gynecology
John D. Jacobson, MD, Professor of Obstetrics and Gynecology, Loma Linda University School of Medicine, Loma Linda Center for Fertility, Loma Linda, CA.
LaQuita Martinez, MD, Department of Obstetrics and Gynecology, Emory Johns Creek Hospital, Alpharetta, GA.
Ophthalmology
Franklin W. Lusby, MD, Ophthalmologist, Lusby Vision Institute, La Jolla, CA.
Audrey Tai, DO, MS, Assistant Clinical Professor (Voluntary), University of California - Irvine, Irvine, CA.
Orthopedics
C. Benjamin Ma, MD, Professor, Chief, Sports Medicine and Shoulder Service, UCSF Department of Orthopaedic Surgery, San Francisco, CA.
Otolaryngology
Josef Shargorodsky, MD, MPH, Johns Hopkins University School of Medicine, Baltimore, MD.
Pediatrics
Neil K. Kaneshiro, MD, MHA, Clinical Assistant Professor of Pediatrics, University of Washington School of Medicine, Seattle WA.
Charles I. Schwartz MD, FAAP, Clinical Assistant Professor of Pediatrics, Perelman School of Medicine at the University of Pennsylvania, General Pediatrician at PennCare for Kids, Phoenixville, PA.
Plastic/Reproductive Surgery
Tang Ho, MD, Assistant Professor, Division of Facial Plastic and Reconstructive Surgery, Department of Otolaryngology – Head and Neck Surgery, The University of Texas Medical School at Houston, Houston, TX.
Psychiatry
Fred K. Berger, MD, Addiction and Forensic Psychiatrist, Scripps Memorial Hospital, La Jolla, CA.
Pulmonology
Denis Hadjiliadis, MD, MHS, Paul F. Harron Jr. Associate Professor of Medicine, Pulmonary, Allergy, and Critical Care, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA.
Radiology
Jason Levy, MD, Northside Radiology Associates, Atlanta, GA.
Rheumatology
Gordon A. Starkebaum, MD, ABIM Board Certified in Rheumatology, Seattle, WA.
Surgery, Bariatric
Ann Rogers, MD, Associate Professor of Surgery; Director, Penn State Surgical Weight Loss Program, Penn State Milton S. Hershey Medical Center, Hershey, PA.
Surgery, Gastroenterology
Joshua Kunin, MD, Consulting Colorectal Surgeon, Zichron Yaakov, Israel.
Surgery, General
Debra G. Wechter, MD, FACS, general surgery practice specializing in breast cancer, Virginia Mason Medical Center, Seattle, WA.
Urology
Kelly L. Stratton, MD, FACS, Associate Professor, Department of Urology, University of Oklahoma Health Sciences Center, Oklahoma City, OK.
VeriMed Healthcare Network
A.D.A.M. also uses the VeriMed Healthcare Network to review and update many of its articles. VeriMed is a comprehensive group of over 750 practicing, board-certified physician writers and educators representing all medical subspecialties. VeriMed doctors are affiliated with leading institutions across the country, including the top hospitals as ranked by U.S. News and World Report.
A.D.A.M. works closely with VeriMed on a daily basis. VeriMed physicians are chosen to review or write medical content only in the clinical areas in which they have been formally trained and actively practice. They are board certified or board eligible for that specialty, where applicable. Some of these physician reviewers are listed below.
Cardiology
Larry A. Weinrauch MD, Assistant Professor of Medicine, Harvard Medical School, Cardiovascular Disease and Clinical Outcomes Research, Watertown, MA.
Dentistry
Michael Kapner, DDS, General and Asthetic Dentistry, Scarsdale, NY.
Dermatology
Kevin Berman, MD, PhD, Atlanta Center for Dermatologic Disease, Atlanta, GA.
Michael Lehrer, MD, Clinical Associate Professor, Department of Dermatology, University of Pennsylvania Medical Center, Philadelphia, PA.
Emergency Medicine
Liora C. Adler, MD, Pediatric Emergency Medicine, Joe DiMaggio Children’s Hospital, Hollywood, FL.
Endocrinology and Metabolism
Ricardo Correa, MD, EdD, Fellowship Director, Endocrinology, diabetes and metabolism and Diversity Director on Graduate Medical Education at the University of Arizona College of Medicine, Phoenix, AZ.
Robert Hurd, MD, Professor of Endocrinology and Health Care Ethics, Xavier University, Cincinnati, OH.
Gastroenterology
Subodh K. Lal, MD, Gastroenterologist with Gastrointestinal Specialists of Georgia, Smyrnal, GA.
Jenifer K. Lehrer, MD, Department of Gastroenterology, Aria - Jefferson Health Torresdale, Jefferson Digestive Diseases Network, Philadelphia, PA.
General Surgery
Jonas DeMuro, MD, Assistant Professor of Surgery, Stony Brook School of Medicine, Stony Brook, NY
Genetics
Anna C. Edens Hurst, MD, MS, Associate Professor in Medical Genetics, The University of Alabama at Birmingham, Birmingham, AL.
Chad Haldeman-Englert, MD, FACMG, Fullerton Genetics Center, Asheville, NC.
Geriatrics
Steven Buslovich, MD, MSHCPM, Assistant Clinical Professor, University of Buffalo School of Medicine, Specializing in Geriatrics and Palliative Care, Buffalo, NY.
Hematology & Oncology
Todd Gersten, MD, Hematology/Oncology, Florida Cancer Specialists & Research Institute, Wellington, FL.
Howard Goodman, MD, Gynecologic Oncology, Florida Cancer Specialists & Research Institute, West Palm Beach, FL.
Mark Levin, MD, Hematologist and Oncologist, Framington, CT.
Adam S. Levy, MD, Division of Pediatric Hematology/Oncology, The Children's Hospital at Montefiore, Bronx, NY.
Richard LoCicero, MD, private practice specializing in Hematology and Medical Oncology, Longstreet Cancer Center, Gainesville, GA.
Preeti K. Sudheendra, MD, Assistant Professor of Medicine, MD Anderson Cancer Center at Cooper, Camden, NJ.
Infectious Disease
Barry S. Zingman, MD, Medical Director, AIDS Center, and Clinical Director, Infectious Diseases, Montefiore Medical Center; Professor of Medicine, Albert Einstein College of Medicine, Bronx, NY.
Interventional Radiology
Deepak Sudheendra, MD, FSIR, RPVI, Director of DVT & Complex Venous Disease Program, Assistant Professor of Interventional Radiology & Surgery at the University of Pennsylvania Perelman School of Medicine, with an expertise in Vascular Interventional Radiology & Surgical Critical Care, Philadelphia, PA.
Mental Health
Christos Ballas, MD, Attending Psychiatrist, Hospital of the University of Pennsylvania, Philadelphia, PA.
Paul Ballas, DO, Attending Psychiatrist, Friends Hospital, Philadelphia PA.
Naturopathy
Steven D. Ehrlich, NMD, Solutions Acupuncture, a private practice specializing in complementary and alternative medicine, Phoenix, AZ.
Nephrology
Walead Latif, MD, Nephrologist and Clinical Associate Professor, Rutgers Medical School, Newark, NJ.
Neurology
Evelyn O. Berman, MD, Assistant Professor of Neurology and Pediatrics at University of Rochester, Rochester, NY.
Joseph V. Campellone, MD, Department of Neurology, Cooper Medical School at Rowan University, Camden, NJ.
Luc Jasmin, MD, PhD, FRCS (C), FACS, Department of Surgery, Holston Valley Medical Center, TN and St-Alexius Medical Center, ND; Department of Maxillofacial Surgery at UCSF, San Francisco, CA.
Luc Jasmin, MD, PhD, FRCS (C), FACS, Department of Surgery, Johnson City Medical Center, TN; Department of Surgery St-Alexius Medical Center, Bismarck, ND; Department of Neurosurgery Fort Sanders Medical Center, Knoxville, TN, Department of Neurosurgery UPMC Williamsport PA, Department of Maxillofacial Surgery at UCSF, San Francisco, CA.
Amit M. Shelat, DO, FACP, Attending Neurologist and Assistant Professor of Clinical Neurology, Stony Brook University School of Medicine, Stony Brook, NY. Renaissance School of Medicine at Stony Brook University, Stony Brook, NY.
Obstetrics & Gynecology
Irina Burd, MD, PhD, Associate Professor of Gynecology and Obstetrics at Johns Hopkins University School of Medicine, Baltimore, MD.
Peter J. Chen, MD, FACOG, Associate Professor of OBGYN at Cooper Medical School at Rowan University, Camden, NJ.
Daniel N. Sacks MD, FACOG, Obstetrics & Gynecology in Private Practice, West Palm Beach, FL.
Opthalmology
Christopher L. Haupert, MD, Iowa Retina Consultants, West Des Moines, IA.
Orthopedic Surgery
Rahul Banerjee, MD, Orthopaedic Surgeon, Plano, TX.
Thomas N. Joseph, MD, Private Practice specializing in Orthopaedics, Subspecialty Foot and Ankle, Camden Bone and Joint, Camden, SC.
Dennis Ogiela, MD, Orthopedic Surgeon, Danbury Hospital, Danbury, CT.
Andrew W. Piasecki, MD, FAAOS, Southeastern Orthopaedic and Sports Medicine / Lexington Medical Center, West Columbia, SC.
Otolaryngology
Ashutosh Kacker, MD, FACS, Professor of Clinical Otolaryngology, Weill Cornell Medical College, and Attending Otolaryngologist, New York-Presbyterian Hospital, New York, NY.
Sumana Jothi MD, FACS, Specialist in Laryngology, Assistant Clinical Professor, UCSF Otolaryngology, NCHCS VA, SFVA, San Francisco, CA. Review provided by VeriMed Healthcare Network.
Pathology
Frank A. Greco, MD, PhD, Director, Biophysical Laboratory, Edith Nourse Rogers Memorial Hospital, Bedford, MA.
Pediatrics
Liora C. Adler, MD, Pediatric Emergency Medicine, Joe DiMaggio Children’s Hospital, Hollywood, FL.
Scott I. Aydin, MD, Assistant Professor of Pediatrics, Ichan School of Medicine, Division of Pediatric Cardiology and Critical Care Medicine, Kravis Children's Hospital at Mount Sinai, New York, NY.
Evelyn O. Berman, MD, Assistant Professor of Neurology and Pediatrics at University of Rochester, Rochester, NY.
Robert A. Cowles, MD, Associate Professor of Surgery (Pediatrics), Yale University School of Medicine, New Haven, CT.
Kimberly G. Lee, MD, MSc, IBCLC, Clinical Professor of Pediatrics, Division of Neonatology, Medical University of South Carolina, Charleston, SC.
Adam S. Levy, MD, Division of Pediatric Hematology/Oncology, The Children's Hospital at Montefiore, Bronx, NY.
Pulmonology
Allen J. Blaivas, DO, Division of Pulmonary, Critical Care, and Sleep Medicine, VA New Jersey Health Care System, Clinical Assistant Professor, Rutger's New Jersey Medical School, East Orange, NJ.
David A. Kaufman, MD, Director of Clinical Innovation and Education, Medical Critical Care, NYU Langone Medical Center, Tisch Hospital, NYU School of Medicine, New York, NY.
Radiology
Neil Grossman, MD, MetroWest Radiology Associates, Framingham, MA.
David Herold, MD, Radiation Oncologist in Jupiter, FL.
Rheumatology
Diane M. Horowitz, MD, Rheumatology and Internal Medicine, Northwell Health, Great Neck, NY.
Surgery
Todd Campbell, MD, FACS, Clinical Assistant Professor Department of Surgery, Volunteer Faculty, Rowan University School of Osteopathic Medicine, Stratford, NJ; Medical Director, Independence Blue Cross, Philadelphia, PA.
Robert A. Cowles, MD, Associate Professor of Surgery (Pediatrics), Yale University School of Medicine, New Haven, CT.
David A. Lickstein, MD, FACS, specializing in cosmetic and reconstructive plastic surgery, Palm Beach Gardens, FL.
Mary C. Mancini, MD, PhD, Director, Cardiothoracic Surgery, Christus Highland Medical Center, Shreveport, LA
John E. Meilahn, MD, Bariatric Surgery, Chestnut Hill Surgical Associates, Philadelphia, PA.
Urology
Sovrin M. Shah, MD, Assistant Professor, Department of Urology, The Icahn School of Medicine at Mount Sinai, New York, NY.
A.D.A.M. Editorial Team
A.D.A.M. uses primarily internal personnel to write, review, and update its articles. All new and updated articles are then reviewed and approved by a member of our medical review board with expertise in the subject area. A.D.A.M.'s editorial management team members have a minimum of 5 to 10 years or more experience in the health content industry. Articles reviewed by this team of professionals are referenced as such: "Also reviewed by David C Dugdale, MD, Medical Director, Brenda Conaway, Editorial Director, and the A.D.A.M. Editorial team" and are documented in the "Reviewed by" section of relevant articles. Members of this team are listed below.
David C Dugdale, MD, Medical Director
Dr. Dugdale joined the A.D.A.M. Medical Review Board in 2008 and became Medical Director in 2022. Dr. Dugdale previously served as a medical reviewer for Milliman Care Guidelines. Milliman is considered the industry standard for independently developed and produced evidence-based clinical guidelines used in a variety of web-based case management applications in hospitals, insurance companies, and case management agencies.
Dr. Dugdale received his M.D. degree from the University of Pennsylvania, completed his residency and chief residency in internal medicine at the University of Washington, and he is Board Certified in Internal Medicine. He has practiced internal medicine for 30 years and serves as the Medical Director for Value-Based Care at the University of Washington.
Brenda Conaway, Editorial Director
With over 20 years of experience producing medical content for a range of audiences, Brenda Conaway has an extensive background in Consumer Health. Consumer Health. Brenda plays a pivotal role in the development of new content and products, using her experience to improve existing A.D.A.M. content and making sure that our products are evidence-based. In her role as Editorial Director for A.D.A.M, Brenda oversees strategic content development and overall editorial operations, ensuring that all A.D.A.M. products meet the highest standards of medical accuracy and reader accessibility. Prior to joining A.D.A.M., she had her own business working as a writer, editor, and project manager for clients such as Cancer Today, WebMD, and Tufts University. Before that, she was Senior Editorial Manager at StayWell, where she managed the editorial department, overseeing the production of more than 60 custom publications and producing award-winning content for both consumers and health care providers.
Internal editorial team
Internal personnel have a minimum of 5 years of experience writing and editing health content. Some members of the writing team have clinical backgrounds. Their work is carefully scrutinized for medical accuracy, adherence to our editorial voice, and patient and consumer friendliness. Writers and editors receive ongoing evaluation, feedback, and encouragement from the medical director and senior editors at A.D.A.M.
Names and credentials of the A.D.A.M. Editorial team are also available upon request.
A.D.A.M. Medical Illustration Team
Our team of physicians also reviews all illustrations, animations, and supporting text. Reviewer names are documented as such in the “Reviewed by” section of the image page. A.D.A.M. uses professionally trained, master degreed medical illustrators to create and update visual content, including images, animations and supporting text, in consultation with physician reviewers.
A.D.A.M. uses professionally trained, master degreed medical illustrators to review and update visual content, including images, animations, and supporting text. Articles reviewed by this team of professionals are sourced using “A.D.A.M. Medical Illustration Team.”
Dan Johnson, M.S.M.I., Visual Asset Manager
Mr. Johnson has played key roles in product development since 1992. Dan has been instrumental in creating the look and feel of A.D.A.M.’s award-winning visual assets, including 2D image and animation content development, audio and video capture and post-production as well as medical illustration and animation art direction. His expertise has enabled A.D.A.M. to become and sustain a leadership role in providing high quality content to our clients, and ensure consumers and patients can understand complex medical topics. Dan completed his Masters of Science degree in Medical Illustration from the Medical College of Georgia in 1992.
User Feedback Mechanism
User feedback is important to us. All comments are read by our Senior Editorial staff and assessed for importance. If comments indicate a serious issue with an article, a full medical review can be triggered and the feedback is given to the physician to use while reviewing the article. If a comment relates to medical accuracy, any changes made are based on a physician review of the comment.
Smaller issues such as typos and broken links are fixed as soon as possible. Suggestions for new articles, images, and animations are always appreciated.
To give us some feedback please send an email to Consumer Health Support, using the email form located at located at: https://adam.com/contact
We will not respond to editorial comments unless specifically requested to do so, or in the event we have questions regarding a comment. If a response is requested, we will make every attempt to contact the commenter via email within three (3) business days.
Accessibility
A.D.A.M. content is accessible via A.D.A.M. customer websites, using the user’s PC and a standard web browser. The content is displayed in HTML, and consists primarily of text, images, or animation content. Browser plug-ins are required to view some content types, and can be downloaded free from various third party websites.
One of the most useful technologies for enabling website access for the visually impaired is the Alternate tag (ALT tag) standard, supported by HTML and most browsers. A.D.A.M. programmers use ALT tags to assign brief text descriptions to images found within the products as well as images used as links in the user interface. With a text reader, a visually impaired user can get an audio description of the ALT-tagged image or link, thus providing the end user the ability to navigate a site. A.D.A.M. will continue to include and add additional ALT tags to our code as well as look into other technologies.
Third Party Content
A.D.A.M. licenses/resells third party content. This content may or may not contain all information normally included in our articles, such as the specific reviewer name. If the reviewer name is absent, the source of the content is recognized as the institution that produced and/or reviewed the content. If A.D.A.M. has not provided the specific reviewer information from the third party vendor, A.D.A.M. cannot display the specific reviewer information with the article, only the institution name.
A.D.A.M. continues to review “best in class” content providers. Availability of reviewer information is one of the criterion by which we judge third party content. As vendors are found and reviewed, A.D.A.M. reserves the right to add, replace, or remove third party content from our licensed product line.
Health Management Tools
A.D.A.M. uses internal personnel to write and update its health management tools, including health risk assessments (HRAs), Health Capsules, and Wellness Tools. Information in these tools is written in plain language and is drawn from the medical evidence and major clinical guidelines as documented in the references section. References are provided for each individual tool. Updates of these tools are documented as such in the “Reviewed by” section of the article. All tools are reviewed and approved by two people every 2 years, including a physician.
Advertising, Sponsorship & Promotions Policy
The following guidelines have been established by A.D.A.M. to govern advertising and sponsorship. For these purposes, “advertising” includes banner, contextual advertising, sponsored content, and/or promotions. “Sponsorship” includes all third party entities that create, promote, and/or distribute products and services. These regulations govern issues such as acceptance or denial of advertisements and or sponsorship by A.D.A.M. This policy may be modified at any time using A.D.A.M.’s sole discretion. If a modification occurs, A.D.A.M. will post a revised policy to the www.adam.com site.
- A.D.A.M. does not accept advertising from outside parties to be displayed either on the www.adam.com website, the demonstration website, the online store located on the www.adam.com website, or in the A.D.A.M. licensed content.
- A.D.A.M. does not place advertisements in our content, nor do we generate any revenue from advertising or sponsorships. Clients who license our content may place advertising on the individual content pages, and may use words, design, or placement to differentiate this from their A.D.A.M. licensed content. The client has the ability to decide how to differentiate between A.D.A.M. licensed content and sponsored content.
- A.D.A.M. has sole discretion for determining the types of advertising that will be accepted and displayed on the www.adam.com, and under no circumstances shall A.D.A.M.’s acceptance of any advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that manufactures, distributes, or promotes such product(s) or service(s).
- A.D.A.M. retains the exclusive right to determine the way in which all search results for specific information by topic, keyword, or code are displayed on the www.adam.com website or in A.D.A.M. licensed content. A.D.A.M. search results are not influenced based on monetary incentives provided by any advertisers or sponsors.
A.D.A.M. does not license or display “sponsored” content on the www.adam.com website or license “sponsored” content to our clients. All content found on our website or licensed to our clients has been created by, provided by, or influenced by either A.D.A.M. personnel or consulting professionals hired through our preferred vendors, who have a demonstrated ability to track, review schedules, article versions, and ongoing feedback on specific information. Vendors must also have safeguards against editorial conflicts of interest.
A.D.A.M. will not contact you to promote goods and services. A.D.A.M. will contact you only if you have selected “Yes” from the “Would you like to receive future email updates from A.D.A.M.” checkbox found in our online forms or requested sales information through our sales contact form.
Conflict of Interest Policy
All Medical Review Board physicians working on an A.D.A.M. project are required to disclose conflict-of-interest affiliations with any organization, pharmaceutical company, or medical device company when signing a consulting agreement to work with A.D.A.M. All physicians must also disclose any conflict-of-interest affiliations when they agree to an assignment.
A.D.A.M.’s Medical Director evaluates any potential conflict of interest disclosed by a physician, and makes a decision whether or not to continue using the physician. If conflict of interest is determined, the physician will be reassigned or steps will be taken to rectify the situation.
Conflict-of-interest affiliations can include:
- Funding: Research support (including grants, salaries, equipment, supplies, and other expenses) by organizations, pharmaceutical companies, or medical device companies that may gain or lose financially through their work as a consumer health reviewer.
- Employment: Recent or current engagement in a research project or anticipated employment by any organization, pharmaceutical company, or medical device company that may gain or lose financially through their work as a consumer health reviewer.
- Personal financial interests: Stocks, shares, consultation fees, or other forms of payment from any organization, pharmaceutical company, or medical device company that may gain or lose financially through their work as a consumer health reviewer; and patents or patent applications that may be affected by their work as a consumer health reviewer.
A.D.A.M.’s Editorial Team members must disclose all financial and/or other interests they may have in medical, medical device, biotech, drug, or other companies that have a vested interest and/or influence in health care. Disclosures must be made to the appropriate manager, director, or vice president at hiring or when said interest develops. Supervisors will review with company officers to decide if there is a conflict of interest. If conflict of interest is determined, the staff member will be reassigned or steps will be taken to rectify the situation.
A.D.A.M. has no conflicts of interest in editorial decisions. Our review partner, VeriMed, asks their professionals about potential conflicts of interest and discloses any potential conflicts of interest to A.D.A.M. To date, no reviewers have had any conflicts of interest. As most of the physicians VeriMed uses are in fellowships and at the peak of their academic training, they tend not to be at the point of their careers where they have developed consulting agreements with pharmaceutical and/or device companies.
A.D.A.M.’s editorial processes are completely independent of any client relationships, except when we develop custom content for specific clients. In these instances, the content does not, nor will it ever, contain any mention of URAC or display the seal.
Autonomy of Editorial Department
All A.D.A.M. Editorial and Visual Production staff members must disclose conflict-of-interest affiliations with any organization, pharmaceutical company, or medical device company. Disclosures must be made to the appropriate manager, director, or vice president at hiring or when such an interest develops. Supervisors review with company officers to decide if a conflict of interest does exist. If conflict of interest is determined, the staff member is reassigned or steps are taken to rectify the situation.
All Medical Review Board physicians working on an A.D.A.M. project are required to disclose conflict-of-interest affiliations with any organization, pharmaceutical company, or medical device company signing a consulting agreement to work with A.D.A.M. All physicians must also disclose any conflict-of-interest affiliations when they agree to an assignment.
A.D.A.M.’s Medical Director evaluates any potential conflict of interest disclosed by a physician and makes a decision on whether or not to continue using the physician’s services. If conflict of interest is determined, the physician is reassigned or steps are taken to rectify the situation.
A.D.A.M. has no conflicts of interest in editorial decisions. Our review partner, VeriMed Healthcare Network, asks their professionals about potential conflicts of interest and discloses any potential conflicts of interest to A.D.A.M. To date, no reviewers have had any conflicts of interest. As most of the physicians VeriMed uses are in fellowships and at the peak of their academic training, they tend not to be at the point of their careers where they have developed consulting agreements with pharmaceutical or device companies.
A.D.A.M.’s editorial processes are completely independent of any client relationships, except when we develop custom content for specific clients. In these instances, the content does not, nor will it ever, contain any mention of URAC or display the seal.
Financial / Business Policy
A.D.A.M. has no financial and/or business relationship based on linking to third party websites. A.D.A.M. selects its content partners after a thorough analysis of competing vendors. Only vendors with high editorial standards are considered, such as HealthDay, and IBM. A final decision is made based on vendors that use qualified staff and have reliable procedures in place for developing and updating their own content. This includes a demonstrated ability to track review schedules, article versions, and ongoing feedback on specific information. Vendors must also have safeguards against editorial conflicts of interest. For more information, please read our linking policy below.
A.D.A.M. is owned by Ebix, Inc. (EBIX-NASDAQ), a publicly traded company. Our content is not supported or endorsed by any individual, group, company, or industry that could influence the content.
The website owner is:
Ebix, Inc.1 Ebix Way
Johns Creek, GA
30097
US
Linking Policy
A.D.A.M. does not include sponsored links, paid inclusion links, cross-promotional links with agreements of a financial nature, or any other associated programs. A.D.A.M. content links only to a select number of high quality websites. These sites must have the following criteria:
- Non-profit organization
- Mission and goals clearly explained on site
- Focuses on a specific disease or health topic
- Provides in-depth information that is easy to find on the site
- Content is developed by qualified staff, including physician review, and kept up to date.
These sites do not have financial or business relationships with A.D.A.M.
A content user can report the existence of any broken link through A.D.A.M.'s user feedback mechanism. All reported broken links are entered into the user feedback tracking mechanism, fixed, and the status of the link is then reported back to the user or client.
A.D.A.M. does not notify the user that selecting one of these linked sites may take them away from the host site, nor do we provide the information in a pop-up window. The decision of how to handle linked sites is left up to the individual client.
Spyware Policy
Spyware is software that is installed deceptively to gather information about you without your knowledge. This can include centrally recording your personal internet usage, monitoring your keyboard strokes, or capturing personal information.
Web pages and content provided by A.D.A.M. contain NO spyware. A.D.A.M. does not condone the use of spyware nor support the distribution of spyware to others.
On occasion, A.D.A.M. uses “Session Cookies,” which are not considered “Spyware,” to enhance the usability and functionality of the A.D.A.M. websites, in particular our Online Store. Information derived from “Session Cookies” is solely used by A.D.A.M., Versign, and our shipping vendors to move you through the forms needed to purchase, process, and ship a product, and not in any way distributed to any other third parties.
In addition, these cookies may be used to determine if the user has previously completed an online form, and populate these previous responses in the form. “Cookies” are solely used to enhance the user experience of the website to the end user. In no way is the information contained in or derived from the use of “Cookies” used outside the scope of its intended purpose.
False or Misleading Claims Policy
A.D.A.M. does not place advertisements in our content, nor do we generate any revenue from advertising or sponsorships. Clients who license our content may place advertising on the individual content pages, and may use words, design, or placement to differentiate this from their A.D.A.M. licensed content. The client has the ability to decide how to differentiate between A.D.A.M. licensed content and sponsored content.
A.D.A.M. has sole discretion for determining the types of advertising that will be accepted and displayed on the www.adam.com, and under no circumstances shall A.D.A.M.’s acceptance of any advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that manufactures, distributes, or promotes such product(s) or service(s).
Therefore, A.D.A.M. does not support false and/or misleading claims from advertisements or sponsors, nor does A.D.A.M. knowingly publish false and/or misleading claims.
A.D.A.M. does not support the promotion of ineffective or dangerous products. In fact, A.D.A.M. does not promote any medical products or service within our content.
A.D.A.M. has established rigorous editorial policies and procedures to ensure that clients receive best-in-class health information. Our policies and procedures are designed to create and maintain content that is:
- Based on evidence from the most up-to-date, highest-quality sources
- Easy for consumers to read and understand
- Consistent across our product line
- Free from commercial bias
- Consistent with best practice, as performed by high-quality providers in the community
All physician reviewers will not knowingly introduce false or misleading claims into A.D.A.M. content. In addition, all A.D.A.M. editorial and visual production staff will not knowingly introduce false or misleading claims into A.D.A.M. content.
All physician reviewers will not knowingly promote ineffective or dangerous products within A.D.A.M. content. In addition, all A.D.A.M. editorial and visual production staff will not knowingly promote ineffective or dangerous products within A.D.A.M. content.
If a false or misleading claim is determined, steps are taken to rectify the situation. The Editorial Director will follow up on client or consumer feedback indicating possible false or misleading claims in A.D.A.M. content by immediately sending the content for physician review.
The Editorial Director will follow up on client or consumer feedback indicating possible false or misleading claims, or the promotion of ineffective or dangerous products, in A.D.A.M. content by immediately sending the content for physician review.
The Medical Director and Editorial Director will make spot checks of reviews and published content for adherence to this policy. In the event of a possible false or misleading claim, or the promotion of ineffective or dangerous products, an article can be rejected by the Editorial Team and sent back to the editor or physician for another round of review and editing.
In the event information or content is identified and determined to be inaccurate or misleading, or the promotion of ineffective or dangerous products is identified, the Editorial Team immediately assigns the article to a physician reviewer with a "rush" deadline. The physician reviewer will carefully review the article, make the appropriate change(s), and send it back to the Editorial Team for review as part of the review workflow. The Editorial Director will ensure that the content is now correct and meets or exceeds A.D.A.M. editorial standards, and will accept the change and push the content for Spanish translation (if there is a Spanish product equivalent). Once translated, reviewed, accepted by the Editorial Director one final time, the content is published and made available to our clients.
Once published, changed content is immediately available on the A.D.A.M. demonstration site and hosted client sites, and made available for download for our clients through TransADAM, our proprietary content distribution software or our APIs. Once an identified issue is completed, the QOC committee will review the procedure to ensure this project was completed in a timely manner (usually within 2 to 3 days, including translation).
Last updated: 11/18/22