Dame Anya Susannah Hindmarch, DBE (/ˈhndmɑːr/;[2] born 7 May 1968[3]) is an English fashion accessories designer who founded an eponymous company, of which she is CEO. Hindmarch published her first book, If In Doubt Wash Your Hair in May 2021, a Sunday Times bestseller.[4]

Anya Hindmarch
Hindmarch in London, in 2023
Born
Anya Susannah Hindmarch

(1968-05-07) 7 May 1968 (age 56)
Maldon, Essex, England
Occupation(s)Founder & CEO, Anya Hindmarch
Spouse
James Seymour
(m. 1996)
Children2 + 3 stepchildren
AwardsBrand of the Year, Accessory Designer British Fashion Awards[1]
Anya Hindmarch Bespoke on Pont Street, Chelsea, 2022
Anya Hindmarch store, Sloane Street, London, 2022
Anya Hindmarch store, Sloane Street, London, 2022

Alongside running her accessories brand, Hindmarch holds several other roles – she is emeritus trustee of both the Royal Academy of Arts[5] and the Design Museum[6] and a trustee of The Royal Marsden Cancer Charity.[7] In 2019, she became a Greenpeace ambassador.[8] She was appointed a trustee of the Tate in 2022[9] and is a non-executive director of Tate Enterprises Ltd.[10] From September 2023 until August 2024, she was an advisor to the Board of Trade.[11] In November 2024, Hindmarch was announced as an ambassador for University of the Arts London[12]

Early life

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Hindmarch was born to entrepreneurial parents, Michael (a plastics company owner) and Susan (née Cooper) Hindmarch. She attended New Hall School, an independent school in Chelmsford, Essex.[13] In 1986, she went to Florence to study Italian for a year.[14]

Career

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Hindmarch launched her label in 1987, when she was 19, inspired by a drawstring leather duffel bag many fashionable Italian women carried. Although the UK economy was in a recession,[15] she was inspired by Margaret Thatcher's entrepreneurial ideas,[16] Hindmarch borrowed some money to import some bags to England, and sold 500 through the fashion magazine Harpers and Queen.[13][1][14]

She initially had bags manufactured in Italy, but when the factory started selling bags of her design directly to retailers,[17] she started having her own bags made in Hackney.[15] By 1992 her bags were sold at luxury stores in London, New York, Japan, France and Italy.[14]

In 1993, she opened a small retail shop in Walton Street.[13][15] From the beginning, high quality materials and workmanship were central, representing a design philosophy which was, and remains "British, humorous and personalised."[1]

In 2001, Hindmarch launched her "Be A Bag" line, a service by which a bag is personalised with a customer's photograph, initially to support a breast cancer awareness group, but subsequently to benefit other charitable causes.[13]

In 2007, Hindmarch launched a limited-edition tote bag with the words "I'm NOT A Plastic bag", using her influence to make it fashionable not to use plastic bags.[18] The canvas totes sold for £5 and were selected by Vanity Fair to be included in their "Oscars" goodie bags.[19]

In 2008, she launched a limited edition handbag for US retailer _target.[20] In the same year, Hindmarch collaborated with Selfridges to design a collection of Christmas hampers.[21]

In 2009, her company opened a bespoke workshop at its Pont Street store in London. By that time, the company was headquartered in Battersea, in the converted stable block of a former brewery.[22]

In 2013, Hindmarch opened its New York flagship store on Madison Avenue that sold both manufactured and bespoke bags.[23]

In 2021, Hindmarch launched the Village,[24] her brand’s retail development on London’s Pont Street in Chelsea, comprising four permanent stores, the brand's 'Anya Cafe' and a space which hosts rotating concepts including the Ice Cream Project[25] during the summer and Anya's Grotto at Christmastime.[26]

Business details

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In 2006, the company took on outside investors, and was valued at $38 million.[22] By 2009, she had 51 stores worldwide with an estimated sales of £20 million.[15] In 2020, The Daily Telegraph reported that Hindmarch had regained a joint ownership of the company after returning to lead a turnaround.[27]

Awards and honours

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  • 2006 Glamour magazine Designer of the Year[28]
  • 2007 Glamour magazine Designer of the Year[28]
  • 2007 Designer brand of the Year at the British Fashion Awards (first winner)[29]
  • 2008 Outstanding Achievement Award – Elle magazine 2008[30]
  • 2009 Appointed Member of the Order of the British Empire (MBE) in 2009 for services to the British fashion industry[31]
  • 2009 Bravery in the Face of Adversity Award, Luxury Briefing[32]
  • 2009 Named one of 25 most influential people working in fashion industry by BFC[33]
  • 2010 Conde Nast Traveller Innovation and Design Award for Bespoke[34]
  • 2011 Awarded an honorary doctorate by Anglia Ruskin University[35]
  • 2012 Veuve Cliquot businesswoman of the year[36]
  • 2014 British Fashion Award for Accessory Designer at the British Fashion Awards[37]
  • 2015 Glamour magazine Designer of the Year[28]
  • 2015 Beyond the Runway award, Decoded Fashion Futures[38]
  • 2016 Elle magazine Accessories Designer of the Year award[39]
  • 2016 Walpole award for digital innovation in British Luxury[40]
  • 2017 Awarded an Honorary doctorate by Essex University[41]
  • 2017 Appointed Commander of the Order of the British Empire (CBE) in the 2017 New Year Honours for services to fashion[42]
  • 2024 Awarded a Damehood in the King's 2024 Birthday Honours
  • 2024 Winner Best Luxury Brand at the Marie Claire Sustainability Awards 2024[43]
  • 2024 Winner Best Impact Campaign Country & Townhouse Future Icons Awards 2024[44]

Previous appointments

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Hindmarch was on the Promote London Board for the Mayor of London from 2009 until 2011,[36] a non-executive director from the British Fashion Council from 2010 until 2020,[45] was a UK trade ambassador from 2011 until 2016[46] and a Birthday Honours Committee member from 2013 until 2019.

Personal life

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In 1996, she married James Seymour, a widower with three children, and he joined the company soon after as its finance director.[15][17] They then had two children together.[47]

References

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  1. ^ a b c Naughton, Philippe (20 February 2008). "People who steal ideas are creeps. My life in fashion: Anya Hindmarch". The Times. London. Archived from the original on 15 June 2011. Retrieved 12 March 2008.
  2. ^ "A Conversation with: Anya Hindmarch – 'The Future of Luxury: Sustainability and Retail'". YouTube. 14 December 2021. Retrieved 4 August 2022.
  3. ^ "Anya Hindmarch". Debrett's. Archived from the original on 17 July 2011. Retrieved 23 July 2009.
  4. ^ "If In Doubt, Wash Your Hair: A Manual for Life". Goodreads. Retrieved 19 December 2023.
  5. ^ "The Royal Academy Trust | Royal Academy of Arts". www.royalacademy.org.uk. Retrieved 19 December 2023.
  6. ^ "Trustees". Design Museum. Retrieved 19 December 2023.
  7. ^ "Who we are". The Royal Marsden Cancer Charity. Retrieved 19 December 2023.
  8. ^ "Ocean Ambassadors". Greenpeace International. Retrieved 19 December 2023.
  9. ^ "Five New Trustees Appointed to Tate – Press Release". Tate. Retrieved 19 December 2023.
  10. ^ "TATE ENTERPRISES LTD people". find-and-update.company-information.service.gov.uk. Retrieved 19 December 2023.
  11. ^ "Government unveils new Board of Trade with UK's top CEOs". GOV.UK. 20 September 2023. Retrieved 19 December 2023.
  12. ^ "UAL announces 10 pioneering creatives to join inaugural ambassador scheme".
  13. ^ a b c d "Anya Hindmarch MBE: Honorary Doctor of Arts, 2011". Anglia Ruskin University. Archived from the original on 30 March 2016. Retrieved 30 December 2012.
  14. ^ a b c Waite, Teresa L. (1 March 1992). "Style Makers; Anya Hindmarch, Handbag Designer". The New York Times. Retrieved 12 March 2008.
  15. ^ a b c d e Nikkhah, Roya (18 April 2009). "Anya Hindmarch: bag lady with a £20m empire". The Daily Telegraph. London. Archived from the original on 28 March 2016.
  16. ^ Moreton, Cole (3 February 2008). "Anya Hindmarch: Dave's got a brand new bag lady". The Independent. London. Archived from the original on 7 May 2022. Retrieved 12 March 2008.
  17. ^ a b Justine Picardie, Bags to riches: Anya Hindmarch interview, The Daily Telegraph. 13 May 2012.
  18. ^ "UK – Magazine – It's in the bag, darling". BBC. 25 April 2007.
  19. ^ "I'm Not an Ethical Plastic Bag". treehugger.com. 28 April 2007. Archived from the original on 23 March 2008. Retrieved 12 March 2008.
  20. ^ Max Padilla for the Los Angeles Times. 8 October 2008. Anya Hindmarch brings a low-priced handbag collection to _target
  21. ^ Leisa Barnett for Vogue UK. 24 Sept. 2008 Happy Hampers
  22. ^ a b Kate Reardon, The Queen of Cozy Cool, vanityfair.com. September 2009.
  23. ^ Jill Sieracki, Anya Hindmarch's Cheeky-Chic Handbags, gotham-magazine.com. 25 November 2013.
  24. ^ "Anya Hindmarch Launches Not One New Store, but an Entire Village". Forbes.
  25. ^ "Anya Hindmarch's answer to the heatwave? Baked Bean ice cream". 18 July 2022.
  26. ^ "Anya's Grotto | Things to do in London". 2 November 2022.
  27. ^ Uttley, Hannah (18 January 2020). "Anya Hindmarch bags half her fashion business back". The Daily Telegraph. Retrieved 18 January 2020.
  28. ^ a b c "Glamour award". Archived from the original on 2 August 2015. Retrieved 19 March 2016.
  29. ^ "British Fashion Award Winners 2007". 27 November 2007.
  30. ^ "LFW: Elle Style Awards". 13 February 2008.
  31. ^ Natasha Cowan for The Daily Telegraph. 2 June 2009 Anya Hindmarch awarded MBE at Buckingham Palace
  32. ^ "Anya Hindmarch". 26 August 2011.
  33. ^ "British Fashion Council".
  34. ^ "Seasoned Travellers". 11 May 2010.
  35. ^ "Anya Hindmarch – ARU". aru.ac.uk. Retrieved 8 February 2023.
  36. ^ a b Moulds, Josephine (19 April 2012). "Handbag queen named businesswoman of the year". The Guardian. London.
  37. ^ "Anya Hindmarch – Accessory Designer of the Year – British Fashion Awards 2014". YouTube. 2 December 2014.
  38. ^ "And the Fashion Futures Award Winners Are". 22 May 2015.
  39. ^ "Elle Style Awards 2016: Winners List". 24 February 2016.
  40. ^ "Anya Hindmarch and Burberry among winners at Walpole British Luxury Awards". 15 November 2016.
  41. ^ "Graduation 2017: Our Honorary Graduands | University of Essex".
  42. ^ "Anya Hindmarch | BoF 500 | the People Shaping the Global Fashion Industry". 6 April 2021.
  43. ^ "Drumroll, please: Introducing the most sustainable fashion brands to have on your radar". 4 September 2024.
  44. ^ "Future Icons - Awards 2025".
  45. ^ "Anya Hindmarch Joins British Fashion Council". Retrieved 17 June 2024.
  46. ^ "The rise and rise of Anya Hindmarch". standard.co.uk. 17 November 2016. Retrieved 17 June 2024.
  47. ^ Powell, Rosalind. "Anya Hindmarch and her stepdaughter on instant love and family loyalties". Retrieved 16 June 2024.
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