Banjo is a defunct British chocolate bar.[1][2]
Background
editThe original Banjo chocolate bar was sold in the Greater London area, UK, but the product was discontinued in 1954. At that time, it was a chocolate wafer bar, with a chocolate filling, covered in milk chocolate, rather similar to Kit Kat.[3]
Banjo was reintroduced with a substantial television advertising campaign in 1976. In this reincarnation, Banjo was a twin bar (similar in shape and size to Twix) and was the same as a Drifter but with a chopped peanut layer and the whole covered in milk chocolate. It was packaged in distinctive navy blue - with the brand name prominently displayed in yellow block text - and was one of the first British snack bars to have a heat-sealed wrapper closure instead of the reverse-side fold common to most domestically-produced chocolate bars at that time. It was available into the 1980s.[4] There was a coconut version also available in a red wrapper with yellow text.
See also
edit
References
edit- ^ Richardson, T. (2008). Sweets: A History of Candy. Bloomsbury Publishing. p. 12. ISBN 978-1-59691-890-0. Retrieved 6 August 2022.
- ^ Bevan, Nathan; Thomas, Bethan (11 October 2016). "The 21 childhood chocolate bars you wish they'd bring back". WalesOnline. Retrieved 6 August 2022.
- ^ Lucia, Carmella de (28 October 2017). "The discontinued chocolate bars you'll wish were still around today". CheshireLive. Retrieved 6 August 2022.
- ^ "Retro sweets we BET you remember". Netmums. 29 December 2016. Retrieved 6 August 2022.
Further reading
edit- MacAlister, J. (2016). Risky Strategy: Understanding Risk to Improve Strategic Decisions. Bloomsbury Publishing. p. 159. ISBN 978-1-4729-2606-7. Retrieved 6 August 2022.
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