Bellroy is an Australian accessories brand making carry goods, including bags, folios, wallets,[1][2][3][4] pouches, mobile phone cases, and key covers.[5][6] It is a certified B Corporation.[7]
 | |
| Company type | Private |
|---|---|
| Founded | 2009 Melbourne, Victoria, Australia |
| Founder |
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| Headquarters | Melbourne, Victoria, Australia |
Key people |
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| Products | Bags, wallets, phone cases, pouches, folios, key covers |
| Website | bellroy |
History
editBellroy was founded in 2009 by designers Andrew Fallshaw and Hadrien Monloup,[8] and engineers Lina Calabria and Matthew Fallshaw.[9] Its first products to market were slim wallets.[10] The name Bellroy is derived from the towns of Bells Beach and Fitzroy, where the company has offices.[11] The brand launched its first wallets in August 2010.[12][13]
In April 2019, Bellroy announced a partnership with Silas Capital, a New York-based growth equity firm that invests in consumer brands;[14][15] and later that year was valued at $83 million.[16] In 2021 Bellroy was voted Australia's best small business workplace.[17] As of 2023, Bellroy has over 100 employees.[18]
See also
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References
edit- ^ Slotnick, David. "The best travel wallets of 2021". Insider. Retrieved 9 March 2022.
- ^ Ismael, Amir. "The 8 best men's wallets, from a sleek money clip to a bifold with room for extra bills". Insider. Retrieved 9 March 2022.
- ^ Porter, Will (24 February 2022). "You Definitely Need a Passport Wallet for Traveling". Gear Patrol. Retrieved 9 March 2022.
- ^ Flynn, David (22 August 2013). "Review: Bellroy Travel Wallet". Executive Traveller. Retrieved 9 March 2022.
- ^ "Hands on with beautiful Bellroy Airpods accessories and Magsafe Cases". Newsweek. 27 June 2021. Retrieved 3 March 2022.
- ^ "Best key organizer". FOX 2. 3 March 2022. Retrieved 9 March 2022.
- ^ Lim, Jason. "When Being A 'B Corp' Is Better Than Just A Company". Forbes. Retrieved 15 April 2019.
- ^ Ainomugisha, Gerald (14 December 2014). "How start-up Bellroy has become an international brand in just 6 years". Anthill Mag. Retrieved 15 March 2022.
- ^ "The Business of Bellroy w / CEO Andy Fallshaw". The Business of Surf. 6 February 2018. Retrieved 15 April 2019.
- ^ Kaminer, Michael. "Good Company: Bellroy's Pioneering Accessories". www.barrons.com. Retrieved 18 May 2023.
- ^ Kilmartin, Scott (17 September 2014). "An Evening With Bellroy Co- founder Andy Fallshaw". Online Store Guys. Archived from the original on 15 April 2016. Retrieved 4 April 2016.
- ^ "Introducing the MAAP X Bellroy Phone Pocket". CyclingTips. 19 July 2017. Archived from the original on 15 April 2019. Retrieved 15 April 2019.
- ^ Navarro, R. (2018). Marketing with Purpose: A C-Suite guide to being truly customer-centric. Australia: Marketing with Purpose.
- ^ "Silas invests in accessories brand Bellroy". PE Hub. 10 April 2019. Retrieved 15 April 2019.
- ^ Ell, Kellie (10 April 2019). "EXCLUSIVE: Bellroy's Slim Wallets Are Getting a Fat Paycheck". WWD. Retrieved 15 March 2022.
- ^ Bailey, Michael (15 August 2019). "Bellroy valued at $83m in global push". Australian Financial Review. Retrieved 16 March 2022.
- ^ Maskiell, Lois (12 August 2021). "How Bellroy's founders created one of Australia's best places to work". SmartCompany. Retrieved 15 March 2022.
- ^ "Bellroy: Revenue, Competitors, Alternatives". growjo.com. Retrieved 23 January 2024.
External links
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