Boing is an Italian free-to-air television channel marketed at children and teenagers, owned by Boing S.p.A., a joint venture of Fininvest's MFE - MediaForEurope (through its Mediaset and RTI subsidiaries) and Warner Bros. Discovery (through its International division).[1][2] It is available on digital terrestrial, television and free-to-air satellite provider Tivùsat.
 | |
| Country | Italy |
|---|---|
| Broadcast area | Nationwide |
| Headquarters | Rome, Italy |
| Programming | |
| Language(s) | Italian |
| Picture format | 1080i HDTV (downscaled to 576i for the SD feed) |
| Timeshift service | Boing +1 (2009-2012) Boing Plus (2019-2020) |
| Ownership | |
| Owner | Boing S.p.A. (RTI/Mediaset, 51% Warner Bros. Discovery EMEA, 49%) |
| Sister channels | List
|
| History | |
| Launched | 20 November 2004 |
| Links | |
| Website | boingtv.it |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | Channel 40 (HD) Channel 540 (HD) |
History
edit
The channel is launched on 20 November 2004 at 8:00 pm, after replacing VJ TV some months prior with a sign that said Boing, in arrivo. (Boing, coming soon.). In 2006 the channel rebranded to a new transparent screenbug and logo in promos, to follow the brand identity of Mediaset's other channels. The change included a new graphics package, introducing Animadz. Most of them lasted until August 2020.
The birth of Cartoonito in 2011, the channel increased its demographic to include 7–16-year olds. All preschool programs and blocks were moved to Cartoonito's schedule.
Boing rebranded to a new graphics package along with its Spanish and French versions developed by Lumbre on 7 March 2016, teased from the week prior. Most of the Animadz remained with a new look, however many were removed.[3]
On 30 August 2020, Boing rebranded again to a new graphics package by Art&Graft, with only 2 Animadz remaining.[4]
On 19 May 2023, Boing and Cartoonito transitioned, from standard definition 576i SDTV to the high definition 1080i HDTV ratio on all platforms.
Programming
editCurrent programming
edit- Adventure Time
- The Amazing World of Gumball
- Captain Tsubasa
- Craig of the Creek
- Doraemon
- Dragon Ball Super
- Dragon Ball Z Kai
- Mr. Bean: The Animated Series
- Ninjago
- Pokémon Horizons: The Series
- Teen Titans Go!
- We Bare Bears
Former programming
edit- Apple and Onion
- Animaniacs
- Angelo Rules
- Batman: The Brave and the Bold
- Ben 10 (2005 series)
- Beyblade: Metal Fusion
- Beyblade: Metal Masters
- Beyblade: Metal Fury
- Camp Lazlo
- Codename: Kids Next Door
- Courage the Cowardly Dog
- Dexter's Laboratory
- DreamWorks Dragons
- Foster's Home for Imaginary Friends
- Freakazoid!
- Green Lantern: The Animated Series
- Hi Hi Puffy AmiYumi
- iCarly
- Johnny Bravo
- Johnny Test
- My Gym Partner's a Monkey
- Numb Chucks
- Oggy And The Cockroaches
- Pinky and the Brain
- Police Academy
- SpongeBob SquarePants[5]
- Taz-Mania
- Tiny Toon Adventures
- Tom & Jerry Kids
- The Garfield Show
- The Grim Adventures of Billy & Mandy
- The Life and Times of Juniper Lee
- The Marvelous Misadventures of Flapjack
- The Penguins of Madagascar
- The Powerpuff Girls (1998 series)
- ThunderCats (2011 series)
- Yo-kai Watch[6]
- Zig & Sharko
Sister channels
editBoing +1
editOn 23 February 2009, a one-hour timeshift of the channel - Boing +1, launched. It was, however, only available in Sardinia and Trentino-South Tyrol.[7] The channel closed on 1 March 2012.
Cartoonito
editAn Italian version of Turner's Cartoonito brand was launched on 22 August 2011. The launch allowed Boing to refocus its _target audience to six-twelve-year-old children.
Cartoonito airs pre-school programmes mainly sourced from Warner Bros. and Nickelodeon, in addition to acquired and local shows from other Mediaset networks or aboard.[8]
Boing Plus
edit | |
| Programming | |
|---|---|
| Picture format | 576i SDTV |
| Ownership | |
| Owner | Boing S.p.A. (Mediaset/RTI, 51%; Warner Bros. Discovery EMEA, 49%) |
| History | |
| Launched | 11 July 2019 |
| Replaced | Pop |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | Channel 45 |
Boing Plus is the sister channel to Boing, which launched on 11 July 2019, replacing Pop after Mediaset purchased the slot from Sony Pictures Italia. Originally, the channel operated as a one-hour timeshift service, with Cartoonito being timeshifted from 4:00 am–1:00 pm and Boing's programming for the rest of the day.[9] On 1 December 2019, the channel began timeshifting Cartoonito from 1:00am-6:00am and Boing the rest of the day.
On 30 August 2020 with the rebrand of its parent network, Boing Plus ceased to be a timeshift service and became a secondary network to Boing, airing the channel's programs at different times. Cartoonito programming was no longer offered.
References
edit- ^ Feiner, Lauren (March 4, 2019). "WarnerMedia reorganizes its leadership team after AT&T acquisition". CNBC. Retrieved March 4, 2019.
- ^ "Mediaset Group – Corporate – Free channels". Mediaset Group. Archived from the original on December 10, 2018. Retrieved December 9, 2018.
- ^ "Boing Italy Rebrands Monday 7th March". RegularCapital: Cartoon Network International News. March 4, 2016. Retrieved September 3, 2016.
- ^ "Boing, via al rebrand del canale con un nuovo look & feel – Digital-News". Digital-News.it (in Italian). September 1, 2020. Retrieved March 17, 2021.
- ^ "Guida TV di Boing". Archived from the original on January 12, 2015.
{{cite web}}: CS1 maint: unfit URL (link) - ^ "Cartoon Network EMEA Feeds Acquire Yo-kai Watch Broadcasting Rights - RegularCapital Website". February 22, 2016.
- ^ "MEDIASET, VERSIONE TIMESHIFT: IN SARDEGNA (E PARZIALMENTE IN TRENTINO) ARRIVANO CANALE5 +1, ITALIA1 +1, RETE4 +1 e BOING +1".
- ^ "Cartoonito | Pressroom".
- ^ "La jv Turner-Mediaset sbarca sul canale 45 del digitale terrestre". July 10, 2019.
External links
edit- Official site (in Italian)