Celebrations (confectionery)

Celebrations is a miniature chocolate bar collection made by Mars, Incorporated, launched in 1997. It comprises miniature versions of full size Mars brands. Celebrations have the tagline "Share the joy", and were one of the first mixed box of chocolates in the United Kingdom to bring together confectionery which had been already released in one box or tin instead of introducing new, especially-created confectionery made exclusively for the UK market, by a major producer.[1] Celebrations boxes are now sold in multiple countries which tend to have the same brands as the UK (Galaxy goes under Dove in most countries), but do differ in some circumstances. For example, Twix are not available in Celebrations boxes purchased in Australia.[citation needed]

Celebrations logo since 2022 (Each of the 12 letters is inspired by the font of the eight different chocolate brands in the collection.)
Some of the Celebrations selection

Contents

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The selection sold in the United Kingdom also previously had:

  • Galaxy Truffle (1997–2011)
  • Topic (1997–2006)

In some countries, the Milky Way Bar has been replaced, or is under limited edition. In these countries, it is usually replaced with Milky Way crispy rolls, which was introduced in 2017.

In the United States version, Milky Way and Galaxy were replaced with the American versions, and Maltesers Teasers is not a part of the selection.

On 3 November 2022 it was announced that Bounty bars would be removed from some labeled tubs in the UK after the manufacturers found that 40% of people hated them. A limited run of "No Bounty" tubs would be available, at 40 Tesco stores, in the weeks before Christmas. But a final decision had not been made after 18% of people named the Bounty as their favourite.[2][3]

Rival products

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References

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  1. ^ Mars UK. "Chocolate and Ice Cream". Mars UK website. Archived from the original on 21 January 2012. Retrieved 13 January 2012.
  2. ^ "Bounty bars removed from Celebrations tubs in trial". BBC News. 3 November 2022. Archived from the original on 4 November 2022. Retrieved 4 November 2022.
  3. ^ Wood, Zoe (3 November 2022). "Mutiny on the Bounty: new Celebrations boxes exile divisive sweet". The Guardian. Archived from the original on 3 November 2022. Retrieved 4 November 2022.
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