Wikipedia

Early Today

Early Today is an American early morning television news program that is broadcast on NBC on weekday mornings. The program features general national and international news stories, financial and entertainment news, off-beat stories, national weather forecasts, and sports highlights.

Early Today
GenreOvernight and early morning news program
Presented byFrances Rivera
Michelle Grossman
(for past anchors, see section)
Country of originUnited States
Original languageEnglish
No. of seasons16
Production
Production locationsNBC Studios
New York, New York
Camera setupMulti-camera
Running timeapprox. 23 minutes
Production companyNBC News Productions
Original release
NetworkNBC
ReleaseSeptember 9, 1999 (1999-09-09) –
present
Related

As of 2024, it has been anchored by Frances Rivera.[citation needed]

Overview

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Early Today is the only early morning network newscast on any of the three largest U.S. television networks (NBC, ABC, or CBS) that is not produced jointly with an overnight news program.[citation needed] NBC has not aired an overnight newscast since the 1998 cancellation of NBC Nightside, which aired alongside Early Today during the latter program's first few months.[citation needed]

As of 2019, the program broadcasts three unique half hour shows (at 3:00 a.m., 3:30 a.m., and 4:00 a.m. Eastern Time) and is then tape delayed in a continuous half-hour loop until 8:00 a.m. Eastern Time; the show produces an additional half hour live at 6:30 a.m.[citation needed]

On September 11, 2017, NBC discontinued same-date reruns of CNBC's Mad Money from its late night schedule in order to accommodate the earlier live broadcast (before that date, Early Today was first broadcast live at 4:00 a.m. ET). As a result, some NBC affiliates that did not choose to fill the time period formerly occupied by the Mad Money replays with syndicated programs or infomercials following the change now air Early Today in the form of two separate editions or as a 90-minute to 2½-hour loop – in which case, the program competes against ABC's World News Now and the CBS News Roundup, effectively resulting in Early Today acting as NBC's de facto overnight network newscast, especially west of the boundary of the Central Time Zone.[citation needed]

The program usually airs as a lead-in to local morning newscasts on most NBC stations, although in the few markets where a morning newscast is not produced by the station, it may air in a two- to three-hour loop immediately before the start of Today, which is how it airs on the NBC News Now streaming service before leading into that service's morning newscast, Morning News Now. The show may be updated for any breaking news occurring before 7:00 a.m. Eastern Time, after which time any live breaking news requiring network-level coverage, at the station's local discretion in each time zone or network orders for live coverage, is under full oversight of Today and their staffers.[citation needed]

Early Today and First Look are traditionally pre-empted during the Summer and Winter Olympic Games to allow the airing of overnight replays of NBC's primetime Olympic event coverage and live coverage on the NBC broadcast network and MSNBC, along with allowing stations to fulfill syndicated programming requirements where a distributor requires their programs to still air in some form with the open slot, albeit during the overnights.[citation needed]

History

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The program's logo during its CNBC-produced run.
 
Former title card from the late 2000s.
 
Former title card from 2013-2019.

Origins

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Early Today premiered on September 9, 1999[1] as a replacement for NBC News at Sunrise, which NBC decided to cancel in April 1999 as part of a major shakeup of the network's daytime and early morning schedules (these changes included the launch of another Today-branded program, the short-lived talk show Later Today, as well as the cancellation of the long-running soap opera Another World).[2] The Early Today title had previously been used for another early morning news program produced by NBC News from 1982 to 1983 (and was replaced by NBC News at Sunrise following its cancellation), which featured the hosts of NBC's Today at the time – Jane Pauley, Bryant Gumbel and Willard Scott.

Originally produced from the former Fort Lee, New Jersey facilities of NBC's sister financial news cable network, CNBC, and focusing on business and financial news (including a modified version of the CNBC Ticker that showed stock prices and weather forecasts for select U.S. cities), the program switched to a general news format in 2004. As part of this reformatting, production of the program was relocated to the Secaucus headquarters of MSNBC. Concurrently, former Saturday Today anchor Amy Robach replaced the program's original anchor Nanette Hansen.

Post CNBC era

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MSNBC's Morning Joe First Look, which airs at 5:00 a.m. Eastern Time, is a repurposed version of the network newscast using the weathercasters and segments. Until 2013, the sports segment was produced from the Los Angeles studios of NBC owned-and-operated station KNBC, using either Fred Roggin or Mario Solis as anchors; the segment was recorded after that station's 11:00 p.m. Pacific Time newscast for later airing and to account for most West Coast sports results, but was aired without any differences on both First Look and Early Today (the segment is now conducted live-to-tape during both programs from the newsroom at NBC Studios). Some segments seen on Early Today are excluded from First Look, mainly the local weather cut-in (which does not appear at all on many NBC stations that broadcast Early Today, showing only a list of forecasts for seven randomly selected U.S. cities) and a local event barker featuring a promotion for an NBC affiliate serving the city where the event is being held (which was dropped from the NBC program in 2013), while a small number of stories seen on Early Today may not be seen on First Look.

Some NBC affiliates do not air the entire program, and a purposeful sign-off is made by the show's anchor at the 24-minute mark in order to allow stations to air an early weather segment or start their morning newscast early, while NBC carries a non-essential human interest or light news story to end the telecast for stations that carry the entire program. Since NBC's corporate parent NBCUniversal acquired part-ownership of The Weather Channel in 2008, weather forecasts used on the program incorporate the channel's branding and forecasts, although Early Today used repurposed graphics systems from the defunct digital multicast weather network NBC Weather Plus, which provided forecasts for the program until it shut down in 2008.

In September 2007, the program, as with the rest of MSNBC's operations, moved from the previous Secaucus, New Jersey headquarters to the network's combined news headquarters at 30 Rockefeller Plaza in the New York City borough of Manhattan, with MSNBC, in October 2007. MSNBC's master control facilities were relocated to the CNBC Headquarters at the NBC Universal Network Organization Center in Englewood Cliffs, New Jersey. Until a revamp of the set used for both programs in 2011, the anchor background on Early Today was a video screen of a sunrise scene; a skycam shot of Manhattan was used for First Look.

On June 29, 2009, concurrent with the launch of MSNBC's high definition simulcast feed, Early Today became the first early morning network newscast to begin broadcasting in high definition.

The program had aired live at 4:30 a.m. Eastern Time until March 1, 2010, when the initial broadcast of the show was moved to 4:00 a.m. Eastern to allow stations in the Eastern Time Zone to begin their morning newscasts at 4:30 a.m. with an Early Today lead-out; previously without the new schedule in some cases, the NBC All Night repeat of Late Night with Jimmy Fallon would inexplicably lead into local news with five minutes cut off the former program if the default NBC schedule, in addition to one local half-hour program, was followed by an affiliate in the overnight hours. As of 2019, the show is now offered live as early as 3:00 a.m. Eastern.

Further brand integration with Today came in December 2013, when Early Today introduced a new graphics package based on that used by the network's flagship morning show since August of that year, as well as a modified version of that program's "orange sunrise" logo.[3]

Notable on-air staff

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Current on-air staff

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  • Frances Rivera – anchor (2014–2015, 2016–present)
  • Michelle Grossman – meteorologist (2022–present)

Former on-air staff

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Anchors
Meteorologists
Business anchor

International broadcasts

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MSNBC and NBC News programming, including Early Today and several other shows, is shown for several hours a day on the 24-hour news channel OSN News in the Middle East & Northern Africa region, and where available, streaming through NBC News Now, which was formerly available on Sky UK as a channel in its own right before its discontinuation in December 2023.

See also

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References

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  1. ^ "BEST BETS (LIFE & LEISURE)". Albany Times Union. HighBeam Research. September 7, 1999. Archived from the original on September 4, 2013.
  2. ^ "NBC reorganizes daytime programming". Broadcasting & Cable. HighBeam Research. April 19, 1999. Archived from the original on March 29, 2015.
  3. ^ "'Early Today' updates look, matches big brother". NewscastStudio. December 18, 2013. Retrieved February 9, 2015.
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