Elias Audio Branding (formerly Elias Associates, Elias Arts, and Elias Music) is an American production music company founded in 1980 by brothers Jonathan Elias and Scott Elias.[1][2]
| Founded | 1980 |
|---|---|
| Founder | Jonathan Elias Scott Elias |
| Headquarters | Santa Monica, California New York City, New York |
| Owner | Independent (1980–2018) Universal Music Group (2018–present) |
The company specializes in audio branding, having developed some of the most recognizable jingles and sonic logos in advertising.[3][4][5] Such audio includes the Liberty Mutual jingle, "We Are Farmers" for Farmers Insurance Group, the MTV Moon landing station identification, and the Yahoo! yodel.[6] In 2011, the company expanded to create the Elias Music Library under Jim Long.[7]
In 2018, Elias Music was acquired by Universal Production Music.[8]
References
edit- ^ Gordon, Victoria (November 27, 2000). "Fine-tuned music company on key". Crain's New York Business. 16 (48): 14.
- ^ Plowright, Adam (October 11, 2002). "Sound and vision". Financial Times.
- ^ Harvey, Steve (January 2009). "Elias Arts Keeps Movin' On Up". Pro Sound News. 31 (1): 34, 38.
- ^ Fabrikant, Geraldine (June 18, 1989). "Style Makers: Scott Elias — Music Soundtrack Producer". New York Times. p. 34.
What do Reebok, Levi, Perrier, and MTV have in common? The music for their commercials was written by Elias Associates [...]
- ^ Parikh, Rayan (2009). "Finding the Rhythm: Elias Arts and the Pioneering of Audio Identity". In Bronner, Kai; Hirt, Rainer (eds.). Audio Branding: Brands, Sound and Communication. Nomos Publishing House. pp. 52–61. doi:10.5771/9783845216935-52. ISBN 978-3-8452-1693-5.
- ^ Deighton, Katie (April 9, 2019). "Liberty's 'sticky' jingle is driving consumer awareness: 'It doesn't hurt to mention the brand four times'". The Drum.
The familiar jingle by Elias Art Music House, which jovially repeats the brand name no less than four times at the end of each ad, is the audio logo that performed best in testing.
- ^ "Elias Adds Music Library". Mix. 35 (12): 9.
- ^ Trakin, Roy (October 29, 2019). "Major Rebrand for UPM, the Former Killer Tracks, as It Marks 35 Years". Variety. Retrieved December 1, 2022.
[...] [controls] 100% of Elias Music, a boutique agency that created the audio branding "We Are Farmers" for the insurance company and "Liberty, Liberty, Liberty" for Liberty Mutual.
External links
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