In computer software, horizontal market software is a type of application software that is useful in a wide range of industries. This is the opposite of vertical market software, which has a scope of usefulness limited to few industries. Horizontal market software is also known as "productivity software."[1]
Example
editExamples of horizontal market software include word processors, web browsers, spreadsheets, calendars, project management applications, and generic bookkeeping applications. Since horizontal market software is developed to be used by a broad audience, it generally lacks any market-specific customizations.[2][3]
See also
editReferences
edit- ^ "Definition of horizontal market software". PCMAG. Retrieved 2021-02-12.
- ^ "Must-Have Features of Gift Card Management Software". VaocherApp. Retrieved 2023-05-04.
- ^ James Shore, Shane Warden (2007). The Art of Agile Development. O'Reilly. p. 122. ISBN 978-0-596-52767-9.