KeyEast (Korean키이스트; stylized in all caps) is a management agency founded by actor Bae Yong-joon.

KeyEast Co., Ltd.
Native name
Hangul
(주)키이스트
Revised Romanization(Ju)Kiiseuteu
FormerlyTuneboom Korea Co., Ltd.
Company typePublic
KRX: 054780[1] (November 14, 2003)
IndustryEntertainment
FoundedOctober 8, 1996 (1996-10-08)
(as Tuneboom Korea Co., Ltd. (한국툰붐 주식회사))
FounderBae Yong-joon
SuccessorAuto Wintech (오토윈테크)
Headquarters5th floor, KeyEast, 96 Road 26, Yeongdong-daero, Gangnam District, ,
South Korea
Area served
  • Asia
  • Worldwide
Key people
Bae Yong-joon (chairman)
Park Seong-hye (CEO)
Services
  • Artist management
  • Merchandising and licensing
  • Planning and production of cultural content
  • Broadcasting
  • Investment
Revenue20,687,309,140 won (June 30, 2015)
1,894,744,879 won (June 30, 2015)
1,848,842,998 (June 30, 2015)
Total equity39,802,328,288 won (June 30, 2015)
OwnerSM Entertainment (33.70%)[2]
Number of employees
64 (June 30, 2015)
ParentSM Studios
Subsidiaries
  • Content K
  • Content N
  • Stream Media Corporation
WebsiteKEYEAST

History

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  • October 8, 1996 – Tuneboom Korea Co., Ltd. (한국툰붐 주식회사) was established.
  • November 2003 – Tuneboom Korea was listed at KOSDAQ.
  • June 2004 – Tuneboom Korea changes corporate name to Auto Wintech Inc. (오토윈테크 주식회사).
  • March 2006 – Auto Wintech changes again to its current name, KeyEast Co., Ltd. (주식회사 키이스트).
  • July 2006 – KeyEast acquires BOF Corp. (주식회사 비오에프) and made it a subsidiary.
  • February 2008 – KeyEast advances to Japan, forming BOF Entertainment.
  • June 2008 – KeyEast organized a premium event for The Legend at the Osaka Dome.
  • August 2008 – KeyEast opens the Japanese entertainment portal BOFI.
  • January 2009 – KeyEast and JYP Entertainment established a joint venture, Holym.
  • May 2009 – KeyEast acquires Japanese company Digital Adventure Inc. (株式会社デジタルアドベンチャー) (TYO: 4772) and made it an affiliated company. After the acquition by SM Entertainment, it was re-named Stream Media Corporation.
  • January 2010 – KeyEast and BOF Corp. merge into one company, with KeyEast as the surviving entity.
  • December 2010 – KeyEast enters the television production industry through the Korean drama Dream High.[3]
  • July 2012 – KeyEast advances to China.[4]
  • March 2018 – SM Entertainment acquired KeyEast Entertainment with a controlling stake of 25.12%.
  • March 2022 – KeyEast acquired production company Studio flow with a 31.58% stake.[5]
  • After receiving approval for the merger agreement with Oboi Project Co., Ltd. at the board meeting held on August 9, 2022, each company completed the necessary procedures for the merger, and at the board meeting held on September 14, 2022, it was resolved to replace the merger completion report general meeting in accordance with Article 526, Paragraph 3 of the Commercial Act with a board of directors resolution and public notice, and therefore the fact of the completion of the merger is reported to each shareholder by public notice.[6]

Artists

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Actors

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  • Bae Jung-nam (2021–present)
  • Jeong Ji-hwan
  • Ji Hyun-joon
  • Kim Dong-wook (2016–present)
  • Kim Jae-chul
  • Lee Tae-vin (2021–present)
  • Shin Yun-seob
  • Yoon Jong-hoon (2021–present)

Actresses

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Former artists

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Partnership

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References

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  1. ^ "054780: KOSDAQ Stock Quote - KEYEAST Co. Ltd". Bloomberg. Archived from the original on 2016-03-04. Retrieved 2017-03-08.
  2. ^ "KEYEAST.CO.,LTD. (A054780)". MarketScreener. Archived from the original on 2023-03-09. Retrieved 2023-03-09.
  3. ^ Hong, Lucia (14 April 2010). "KEYEAST, JYP, CJ Media team up for drama "Dream High"". 10Asia. Archived from the original on 8 April 2014. Retrieved 8 April 2014.
  4. ^ Sunwoo, Carla (31 July 2012). "Keyeast Entertainment heads to China". HanCinema. Archived from the original on 8 April 2014. Retrieved 8 April 2014.
  5. ^ "키이스트, 박서준X박보검 '청춘MT' 제작…9월 공개". entertain.naver.com (in Korean). Archived from the original on 2023-02-08. Retrieved 2023-02-08.
  6. ^ (주)키이스트. "키이스트". www.keyeast.co.kr (in Korean). Retrieved 2024-09-06.
  7. ^ "Key East Entertainment and JYP Reach An Agreement, Joint Company Terminated". Soompi. Archived from the original on 2014-09-12. Retrieved 2014-09-12.
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