Maaseudun Tulevaisuus (MT; Finnish: the Rural Future) is a Finnish language newspaper published three times per week in Helsinki, Finland.[1][2]

Maaseudun Tulevaisuus
FormatBroadsheet
Owner(s)Central Union of Agricultural Producers and Forest Owners
PublisherViestilehdet Oy
Editor-in-chiefJouni Kemppainen
Managing editorJussi Martikainen
Tiina Taipale
Founded1916; 108 years ago (1916)
Political alignmentIndependent
LanguageFinnish
HeadquartersHelsinki
WebsiteOfficial website

History and profile

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Maaseudun Tulevaisuus was first published in 1916.[3][4][5] Its publisher is Viestilehdet Oy,[6] which is owned by The Central Union of Agricultural Producers and Forest Owners (MTK).[1][7]

The paper has a correspondent in Brussels since 1995 when Finland became a member of the European Union.[1]

The paper focuses on news concerning agriculture and forestry management, rural businesses and country life.[3] Maaseudun Tulevaisuus is published by The Central Union of Agricultural Producers and Forest Owners (MTK), which, in addition to its own political goals, traditionally has strong relations with the Center party.[1] As of 2014 the editor-in-chief was Jouni Kemppainen.[1] [8] It has its headquarters in Helsinki[9] and is published three times in a week, on Mondays, Wednesdays and Fridays.[3][10]

Maaseudun Tulevaisuus is published in broadsheet format[8][11] and consists of 22 pages.[1] The paper has a special issue, Metsänomistaja (Forest Owner) which is published four times a year.[10]

Circulation

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In 1993 Maaseudun Tulevaisuus was the fifth largest newspaper in Finland with a circulation of 110,951 copies.[9] It was the sixth most read newspaper in the country in 2001 selling 89,197 copies.[12] Maaseudun Tulevaisuus sold 84,000 copies in 2003, making it the sixth best selling newspaper in the country.[11] In 2005 its circulation was 84,200 copies.[13] The 2004 circulation of the paper was 82,000 copies.[14]

Maaseudun Tulevaisuus was the fifth most read newspaper in the country in 2007.[15] The number of its subscribers was 84,254 in 2008,[1] and its circulation was 84,254 copies the same year.[16] As of 2009 Maaseudun Tulevaisuus was the third most read paper in the country with a readership of 309,000.[3] The same year the paper had a circulation of 83,044 copies.[16] It was 83,158 copies in 2010.[16]

In 2011 Maaseudun Tulevaisuus was the fourth largest paper in the country in terms of readership[17] and had a circulation of 83,259 copies.[16][18] In 2012 its circulation fell to 81,774 copies.[6][10] The paper sold 80,754 copies in 2013.[19]

See also

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References

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  1. ^ a b c d e f g "Briefly in English". Maaseudun Tulevaisuus. Archived from the original on 13 December 2014. Retrieved 13 December 2014.
  2. ^ Jyrki Jyrkiäinen (2009). "Newspaper Chains in Finland 1993–2010". Journal of Media Business Studies. 9 (2): 7–25. doi:10.1080/16522354.2012.11073541. S2CID 167749530.
  3. ^ a b c d "Maaseudun Tulevaisuus". Euro Topics. Retrieved 13 December 2014.
  4. ^ Europa World Year 2004. London; New York: Europa Publications. 2004. p. 1652. ISBN 978-1-85743-254-1.
  5. ^ "Maaseudun Tulevaisuus and Kantri". Maaseudun Tulevaisuus. 31 August 2011. Archived from the original on 15 February 2015. Retrieved 15 February 2015.
  6. ^ a b Sampsa Saikkonen; Paula Häkämies (5 January 2014). "Mapping Digital Media: Finland" (Report). Open Society Foundations. Retrieved 23 April 2015.
  7. ^ Tapio Rantala (2011). "Democratic legitimacy of the forest sector and nature conservation decisionmaking in Finnish print media discussion". Silva Fennica. 45 (1). doi:10.14214/sf.35.
  8. ^ a b Jari Lyytimäk (2011). "Mainstreaming climate policy: the role of media coverage in Finland". Mitigation and Adaptation Strategies for Global Change. 16 (6): 649–661. doi:10.1007/s11027-011-9286-x. S2CID 153327265.
  9. ^ a b Bernard A. Cook (2001). Europe Since 1945: An Encyclopedia. London; New York: Garland Publishing. p. 384. ISBN 978-0-8153-4057-7.
  10. ^ a b c "Media card 2014" (PDF). Maaseudun Tulevaisuus. Retrieved 18 January 2015.
  11. ^ a b "World Press Trends" (PDF). World Association of Newspapers. Paris. 2004. Retrieved 8 February 2015.
  12. ^ Marina Österlund-Karinkanta (2004). "Finland". In Mary Kelly; Gianpietro Mazzoleni; Denis McQuail (eds.). The Media in Europe: The Euromedia Handbook. London: SAGE Publications. p. 62. ISBN 978-0-7619-4132-3.
  13. ^ "Maaseudun Tulevaisuus". Studio Kröger. 25 August 2005. Archived from the original on 13 December 2014. Retrieved 13 December 2014.
  14. ^ "Media pluralism in the Member States of the European Union" (PDF). Commission of the European Communities. Brussels. 16 January 2007. Retrieved 27 March 2015.
  15. ^ "Still strong readership figures for Finnish newspapers" (PDF). Nordic Media Policy (1). March 2008.
  16. ^ a b c d "National newspapers total circulation". International Federation of Audit Bureaux of Circulations. Retrieved 2 December 2014.
  17. ^ Sanna Koskinen; et al. (2014). "Media portrayal of older people as illustrated in Finnish newspapers". International Journal of Qualitative Studies on Health and Well-being. 9: 25304. doi:10.3402/qhw.v9.25304. PMC 4176674. PMID 25261872.
  18. ^ "Circulation Statistics 2011" (PDF). Media Audit Finland. Archived from the original (PDF) on 25 July 2019. Retrieved 13 December 2014.
  19. ^ "Circulation Statistics 2013" (PDF). Levikintarkastus Oy - Finnish Audit Bureau of Circulations. 23 June 2014. Archived from the original (PDF) on 19 March 2015. Retrieved 12 February 2015.
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