Wonka (formerly Nestlé Candy Shop and The Willy Wonka Candy Company) was a confectionery brand owned and licensed by the Swiss corporation Nestlé. In 2018, the branding and production rights were sold to the Ferrero Group.
| Owner | Ferrero SpA |
|---|---|
| Country |
|
| Introduced | 1971 |
| Discontinued | 2018 |
| Markets | International |
| Previous owners | Sunmark, Nestlé |
History
editOrigins
editThe previous inception of the Wonka brand came from materials licensed from the British author Roald Dahl. His classic 1964 children's novel, Charlie and the Chocolate Factory, and its film adaptations are the sources of both the packaging and the marketing styles of the Wonka brand. Dahl had licensed the "Wonka" name to film director Mel Stuart. The film's producer, David L. Wolper, convinced the Quaker Oats Company to advance $3 million to finance the film in exchange for the right to use the Wonka name to sell candy bars.[1] Quaker, which had no previous experience in the film industry, bought the rights to the book and financed the picture to promote their new "Wonka Bar". The title of the film was changed to Willy Wonka & the Chocolate Factory for promotional purposes.[2][citation needed]
The brand was launched on 17 May 1971, one month before the release of the novel's first film adaptation on 30 June 1971. In 1975, Breaker Confections was acquired by Sunmark Corporation of Saint Louis, Missouri, US. In 1980, the Breaker Confections brand name was changed to "Willy Wonka Brands" in an attempt to develop the "Wonka" brand image. The company was sold in 1986 to Rowntree Mackintosh Confectionery of the UK, who were then acquired in 1988 by Swiss company Nestlé. In 1993, Nestlé renamed it the "Willy Wonka Candy Company", and then "Nestlé Candy Shop" in 2015.[3] The original "Wonka Bars" never saw store shelves due to factory production problems before the film's release; however, subsequent Wonka product releases were highly successful, including the Everlasting Gobstopper in 1976 and Nerds in 1983.[citation needed]
From 1988 to 2017, Nestlé sold sweets and chocolate under the Wonka brand name in numerous countries.[citation needed] The cessation of the Wonka brand was due to the impending sale of branding rights to the Ferrero Group.[4]
To promote the upcoming film Wonka, Ferrero revived the Wonka brand name for promotional "Magic Hat Gummies".
Acquisition by Ferrero
editOn 18 January 2018, Ferrero announced that it would be purchasing the Nestlé US candy business and all of its US products, office locations, and manufacturing plants. The deal gave Nestlé a value of approximately $US2.8 billion.[5]
Products
edit- Bottle Caps
- Everlasting Gobstopper
- Fun Dip
- Laffy Taffy
- Nerds
- Pixy Stix
- Runts
- Spree
- SweeTarts
- SweeTarts Chewy Sours
- SweeTarts Soft & Chewy Ropes[6]
- Wonka Ice Cream (Peel-A-Pops and Push Ups)
- Mixups (large bags containing a variety of different "Fun Size" wonka candies)
- Randoms (Rowntree's Randoms in the UK, made and sold in the US under the Wonka brand)
Previous products
edit- Chewy Runts
- DinaSour Eggs
- Dweebs
- Everlasting Hot Gobstoppers
- Sour Gobstoppers
- Longlasting Gobstoppers
- Fizzy Jerkz
- FruiTart Chews
- Fruit Marvels
- Gummy Nerds
- Oompas
- Punky's
- Rinky Dinks
- Scrumdidilyumptious
- Shock Tarts Sour Gum Balls
- Super Skrunch
- Tangy Bloops
- Tangy Bumps
- Tangy Bunnys
- Tart 'n' Tinys
- Tinglerz
- Volcano Rocks
- Wacky Wafers
- Wegg (UK only)
- Willy Wonka's Guppies
- Willy Wonka's Squids
- Willy Wonka's Watermelon
- Wonkalate (UK only)
- Wonka Bar
- Wonka Biscuits (UK only)
- Wonka Daredevils
- Wonka Donutz
- Xploder
References
edit- ^ "At 40, Wonka Candy Is Greatest Reverse Product Placement Ever". Brand Channel. Retrieved 28 March 2014.
- ^ "The real reason Charlie became Willy Wonka". CBC. 12 July 2023.
- ^ J.M. Kenny (Writer, director, Producer) (2001). Pure Imagination: The Story of 'Willy Wonka and the Chocolate Factory' (DVD). USA: Warner Home Video. Retrieved 2 December 2006.
- ^ "Does Nestlé still make Wonka candies?". Nestlé Global. Retrieved 5 March 2023.
- ^ Yu, Douglas (12 April 2018). "Ferrero completes acquisition of Nestlé US candy business, swallowing more than 20 brands". Archived from the original on 29 May 2022.
- ^ Best, Dean (16 February 2015). "Nestle eyes liquorice market with Sweetarts NPD". just-food. Retrieved 19 February 2015.
External links
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