The entrance of Robert Mondavi Winery.
Robert Mondavi
B. June 18, 1913 – d. May 16, 2008
Robert Gerald Mondavi was a leading American vineyard operator whose technical improvements and marketing strategies brought worldwide recognition for the wines of the Napa Valley in California. From an early period, Mondavi aggressively promoted labeling wines varietally rather than generically. This is now the standard for New World wines. (Full article...)