The Counter is a high-end casual dining restaurant chain in the United States, Mexico, Ireland, Saudi Arabia, Ghana, and Japan offering custom-topped gourmet burgers with over a million possible burger and burgers-in-a-bowl combinations through a checklist-style menu.
 | |
 Pasadena location | |
| Industry | Food |
|---|---|
| Founded | 2003 |
| Headquarters | Scottsdale, Arizona, U.S. |
Key people | Eric Lefebvre[1] |
| Products | Food, alcohol |
| Parent | Kahala Brands |
| Website | www |
History
editThe Counter was founded in Santa Monica, California, United States in 2003 by Jeff Weinstein.[2]
Recognition
editThe Counter was launched into the public eye when Gayle King mentioned it on The Oprah Winfrey Show on February 24, 2006,[3][4] It has also been listed as number 15 on Alan Richman's The 20 Hamburgers You Must Eat Before You Die in GQ Magazine.[5]
In the August 14, 2005 issue, Nation's Restaurant News named The Counter as one of "2008's Six Hottest Concepts." [6]
Locations
editAt 45 units, The Counter is a mostly full-service, build-your-own burger concept. As of 2016, the company was also growing a fast-casual sister concept called BUILT Custom Burgers, with six locations in the US, one in Canada, and one in Ghana.[7][needs update]
See also
edit
References
edit- ^ Victor, Nancy (3 May 2018). "MTY Food Group names Eric Lefebvre as new CEO". Verdict Food Service.
- ^ The Counter concept moves into Greater D.C. Washington Business Journal (2007-06-22)
- ^ The Oprah Winfrey Show, February 28, 2006
- ^ The Oprah Winfrey Show, Episode 5942, Transcript
- ^ Richman, Alan (2006-02-09). "The 20 Hamburgers You Must Eat Before You Die". GQ. Retrieved 2018-01-19.
- ^ FranchiseWorks, Nation's Restaurant News, August 25, 2008
- ^ "The Counter refocuses on burger customization". nrn.com. 13 June 2016. Retrieved 2016-06-27.