EmmaTA2012

Please note that any given Wikipedia account is only to be used by a single person. Statements such as "our communications team has set up this account so we can openly suggest changes" imply that the account is being shared by multiple employees of the company.

I have chosen to not block this account at this time; however, I strongly suggest that the userpage be modified so as to more clearly indicate that it is being used by a single person.

I also suggest that a request be posted on Wikipedia:Changing usernames, in accordance with our policy on role accounts. DS (talk) 14:27, 25 January 2012 (UTC)

Suggested changes to ‘Criticism and Legal Action’

{{Request edit}} Given our WP:CONFLICT, we’d like to suggest a change to this section of the article on the basis on [[WP:NPOV]. The last sentence of the section reads, “Trip Advisor has been ordered to change its marketing claims following claims from the Advertising Standards Authority that consumers could be fooled by the fraudulent claims made in reviews, which are made without any form of verification.” We would like to suggest the following points to ensure balance in the article:

• The UK’s Advertising Standards Authority ASA held that TripAdvisor.co.uk could not market itself as having “reviews that you can trust” – the ruling only affects the UK site – all other 29 TripAdvisor domains are unaffected.
• The ASA’s ruling only affects marketing of the TripAdvisor website. A rebranding of the site took place prior to the ASA judgment meaning that there has been no change to the site. (http://www.telegraph.co.uk/travel/travelnews/8760616/TripAdvisor-removes-reviews-you-can-trust-slogan-from-website.html)
• Whilst the ASA commented that “it was concerned that consumers might be fooled by fraudulent posts since the entries could be made “without any form of verification”, it also recognised that TripAdvisor used “advanced and highly effective fraud systems” to identify and remove fake content.
• According to a July 2011 PhoCusWright survey of 3,641 respondents, solicited at random through a pop-up invitation link on TripAdvisor.com, “98% of participants found that TripAdvisor’s hotel reviews … accurately reflect the experience.” (http://www.tnooz.com/2011/11/22/news/expedia-readies-tripadvisor-spinoff-citing-hotel-review-reliability/)

If someone can please take a look at this that would be great.

Thanks TripAdvisorUK (talk) 15:45, 10 February 2012 (UTC)

Welcome to Wikipedia. Because we have a policy against usernames that give the impression that the account represents a group, organization or website, I have blocked this account; please take a moment to create a new account with a username that represents only you. You should also read our conflict of interest guideline and be aware that promotional editing is not acceptable regardless of what username you choose. If your username doesn't represent a group, organization or website, you may appeal this username block by adding the text {{unblock|reason=Your reason here ~~~~}} below this notice. Thank you. SmartSE (talk) 16:06, 10 February 2012 (UTC)

As I said, your username is the only reason for the block. I'll copy your request to the TripAdvisor talk page for other editors to see. It is acceptable for you to recreate an account like 'XXX at trip advisor'. Let me know if you have any questions and thanks for not directly editing the article. SmartSE (talk) 16:09, 10 February 2012 (UTC)

That maybe wasn't the best solution... I've unblocked you for now, but please visit this page and request your account is renamed so it is clear that only one person uses this account. Cheers SmartSE (talk) 17:54, 10 February 2012 (UTC)

I've just requested a username change. Thanks for your help. TripAdvisorUK (talk) 16:55, 13 February 2012 (UTC)

Further suggested changes

{{Request edit}}

Thanks for updating my last suggestion. There are some further updates I’d like to suggest.

In the history section I would like to add a significant update. TripAdvisor is now the world’s largest social travel network with over 100 million travellers having received a personalised experience [Citation: http://www.traveltradejournal.com/newsdetails.php?nid=353]

In April 2012 TripAdvisor launched its “Friend of a Friend” feature that highlights reviews and opinions from a Facebook Friend of a Friend. [Citation: http://www.tnooz.com/2012/04/11/news/tripadvisor-unveils-next-phase-of-facebook-tie-in-friends-of-friends-included-in-reviews/]

If someone can consider these additions that would be great.

Many thanks EmmaTA2012 (talk) 13:32, 23 April 2012 (UTC)

Could you move this section to (and place any future requests on) the talk page of the article itself? The reason is if an editor is looking at the backlog page they see "User talk:EmmaTA2012" which isn't as meaningful as "Talk:TripAdvisor" would be. Thanks! Woz2 (talk) 13:21, 24 April 2012 (UTC)

Thanks very much for yoru advice. I have posted it there. Thanks again.

OK. I'll tld the one here. Woz2 (talk) 16:06, 24 April 2012 (UTC)

A barnstar for you!

	The Civility Barnstar
	For enduring the elaborate procedures Wikipedia has put in place to allow COI edits within the Five Pillars of Wikipedia's goals. Woz2 (talk) 16:37, 24 April 2012 (UTC)