Willowbrook Mall is a one-level shopping center with a partial second floor located in Wayne, in the U.S. state of New Jersey. It is near the intersection of New Jersey Route 23, U.S. Route 46, and Interstate 80 in the New York metropolitan area and is situated close to both Essex and Morris counties near the Passaic River. The mall features more than 165 retail establishments and a leasable area of 1,518,006 square feet (141,027.4 m2). It is the fifth-largest shopping mall in New Jersey.[citation needed] The mall opened in 1969 and was expanded or renovated in 1970, 1988, 2006, and 2015.
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| Location | Wayne, New Jersey, United States |
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| Coordinates | 40°53′20″N 74°15′36″W / 40.889°N 74.260°W |
| Address | 1400 Willowbrook Mall |
| Opening date | September 24, 1969 |
| Developer | The Rouse Company[1] |
| Management | Brookfield Properties |
| Owner | Brookfield Properties |
| No. of stores and services | 167[2] |
| No. of anchor tenants | 4 |
| Total retail floor area | 1,520,000 sq ft (141,000 m2)[2] |
| No. of floors | 1 with partial upper level |
| Parking | Parking lot with 8,000 spaces[2] |
| Public transit access |   NJ Transit Bus: 11, 28 (weekends only), 191, 193, 194, 195, 197, 198, 704, 705, 712, 748, 871, 874 |
| Website | willowbrook-mall.com |
As of July 2024, the mall's four anchor spaces are occupied by Macy's, Bloomingdale's, BJ's Wholesale Club, and JCPenney. Macy's is the longest tenured anchor, having opened with Willowbrook as a Bamberger's in 1969. Bloomingdale's opened in 2002 in a former Stern's location. BJ's opened its Willowbrook outpost in late 2022 in a portion of the former Sears anchor, which had been downscaled and reconfigured before it was closed. JCPenney, which had been an anchor at neighboring Wayne Towne Center since that mall's opening, moved to Willowbrook in the spring of 2024 to take over a space previously occupied by Ohrbach's, Steinbach, and Lord & Taylor.
The mall also features a 14-screen Cinemark movie theater, which is located in the rear parking lot adjacent to BJ's auto center.
With blue laws in effect in neighboring Bergen County and even stricter restrictions in effect in Paramus, Willowbrook Mall has benefited from the spillover of shoppers on Sunday.[3] The mall and its surrounding access roads and parking areas are prone to flooding in rainstorms. The Passaic River flows near the mall and one of its tributaries, and the Pompton River, runs behind it.[4]
History
editConstruction of Willowbrook Mall began in 1966 with the groundbreaking of a Bamberger's store.[5] and by 1968 the construction included an Ohrbach's and a Sears. The mall was originally planned as a 110-store indoor shopping mall, encompassing 1,500,000 square feet (140,000 m2).[6] It opened on September 24, 1969.[7] A second phase opened on August 12, 1970, consisting of 47 specialty stores on two floors, and a Stern's department store. Upon its opening, Willowbrook Mall became the largest enclosed shopping mall in the world.[8]
In 1993, Willowbrook Mall became one of the first malls in New Jersey to ban smoking on mall grounds.[9] [10] The Bamberger's store has been open without interruption for the mall's entire existence, but was rebranded as Macy's in 1986 after its corporate parent decided to rebrand its entire northeastern United States operation under its namesake marque.[11] Ohrbach's came under new ownership and was rebranded as part of the Steinbach chain, which went out of business in 1996. The building was gutted and expanded for its new tenant Lord & Taylor, which opened in 1997. Stern's closed its doors in 2001 after its parent company, Federated Department Stores, retired the brand; the store was converted to its sister brand, Bloomingdale's, which opened on April 11, 2002.[12][13]
In 2015, it was announced that the mall would undergo a two-year, $23 million renovation. The renovation entailed new ceilings in the Sears & Macy's wings, an overhaul of the food court, new flooring throughout the mall, additional seating, and a two-story streetscape theme for the Bloomingdale's wing.[14][15] In 2017, Sears opened an updated store format and subleased an unused space to Dave & Buster's, which opened on Valentine's Day 2018.[16] Seritage shuttered and razed the Sears Auto Center for a Cinemark movie theater, becoming the second movie theater within the mall area limits (after a 14-screen AMC Theatres, formerly Loews Theatres). On July 15, 2019, Sears announced that it would shutter as part of an ongoing decision to eliminate their traditional brick-and-mortar format.[17][18] In October 2020, it was announced that BJ's Wholesale Club would plan to open a warehouse store and gas station where the previous Sears outpost was with the gas station opening north of the mall's parking lot. The store opened in 2023.[19]
In August 2018, Macy's added a Macy's Backstage outlet in a portion of its store.[20] A P.F Chang's opened in a small space within the Bloomingdale's store on January 22, 2019.[21]
In August 2020, Lord & Taylor announced that it would shutter its traditional brick and mortar format as a direct result of the COVID-19 pandemic.[22] Shopper's Find opened in Lord & Taylor's former anchor location in June 2021 and closed in early 2023.[23] JCPenney will be closing its Wayne Towne Center location and moving into the former Lord & Taylor location in March 2024.[24]
Public transportation
editThe mall and its parking lots serve as a transportation hub for the surrounding area.[25] A NJ Transit park and ride facility, opened in 1974, provides bus service to and from the Port Authority Bus Terminal in Midtown Manhattan.[26] The 11, 28, 191, 193, 194, 195, 197, 198, 324, 704, 705, 712, 748, 871 and 874 buses serve the mall.
In popular culture
editWillowbrook Mall was the site of the Nickelodeon comedy The Adventures of Pete & Pete special episode "What We Did on Our Summer Vacation", in which Ellen's photo booth was located in the parking lot of the mall.[27]
References
edit- ^ "Mall merchant head predicts great future". The News. Paterson, New Jersey. September 25, 1969. p. 49. Retrieved September 14, 2020.
- ^ a b c "Willowbrook Mall (NJ)". Brookfield Properties.
- ^ Strum, Charles. "Paramus Journal; On Sundays, Bergen Shoppers Rest", The New York Times, December 7, 1992. Accessed August 31, 2018.
- ^ Service, US Department of Commerce, NOAA, National Weather. "National Weather Service Advanced Hydrologic Prediction Service". water.weather.gov. Retrieved 2018-11-05.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ "Bamberger's Building Store In New Wayne, N.J., Center". timesmachine.nytimes.com. Retrieved 2020-03-31.
- ^ "Ohrbach's Builds in Jersey", The New York Times, September 27, 1968. Accessed August 31, 2018.
- ^ "Ohrbach Names Executive". timesmachine.nytimes.com. Retrieved 2020-03-31.
- ^ "12 Aug 1970, 48 - The Record at Newspapers.com". Newspapers.com. Retrieved 2020-03-31.
- ^ "2 Big Malls Ban Smoking", The New York Times, October 8, 1993. Accessed September 3, 2017.
- ^ "Sears Closing Wayne Willowbrook Mall Store". Wayne, NJ Patch. 2019-07-15. Retrieved 2020-03-31.
- ^ Ervolino, Bill. "Then and now: A name change cost Bamberger's its regional flair", The Record, January 28, 2017. Accessed September 3, 2017.
- ^ Combs, Heath E.; and Lillo, Andrea. "Stern's closing puts focus on Macy's, Bloomies", Home & Textile Today, February 12, 2001. Accessed September 3, 2017. "The Stern's locations in Willowbrook and Bridgewater, NJ, will be converted to Bloomingdale's stores."
- ^ "Circle of Life". The Star-Ledger. Newark, New Jersey. April 10, 2002. p. 23.
- ^ Verdon, Joan. "Willowbrook Mall in Wayne to get a facelift", The Record, June 4, 2015, backed up by the Internet Archive as of September 20, 2016. Accessed September 3, 2017.
- ^ "At Willowbrook Mall | Seritage".
- ^ "Willowbrook Dave & Buster's gives millennials a reason to go to the mall", North Jersey Media Group, February 13, 2018. Accessed October 15, 2019.
- ^ Anzidei, Melanie (July 15, 2019). "Sears in Wayne to close by mid-September — and liquidation sales have already begun". northjersey.com. Retrieved September 10, 2019.
- ^ Sears & Roebuck at Willowbrook and Staten Island to Close on Sunday, September 15th, 2019, archived from the original on 2021-12-13, retrieved 2019-10-08
- ^ DeVencentis, Philip. "BJ's Wholesale Club could be next anchor at Willowbrook Mall in Wayne". North Jersey. North Jersey Media Group. Retrieved 2 November 2020.
- ^ Verdon, Joan (July 3, 2018). "Macy's to open Backstage outlet store at Willowbrook Mall". North Jersey Media Group.
- ^ "P.F. Chang's officially opens at Willowbrook Mall in Wayne". North Jersey. Retrieved 2019-01-22.
- ^ Willis, David P. (August 27, 2020). "Lord & Taylor closing all stores, including Freehold Raceway Mall location". Asbury Park Press. Archived from the original on December 9, 2020.
- ^ DeVencentis, Philip. "Shopper's Find department store closing permanently this week at Willowbrook Mall", The Record, November 29, 2022. Accessed August 28, 2023. "The Shopper’s Find department store will permanently close at Willowbrook Mall on Wednesday. The store, which opened in June 2021 to replace a Lord & Taylor department store, has been liquidating its merchandise since the beginning of last month."
- ^ "Willowbrook Mall to get new anchor store. See who'll join Bloomingdale's, Macy's". North Jersey Media Group. Retrieved 2024-02-13.
- ^ System Map Passaic County, NJ Transit. Accessed January 4, 2018.
- ^ "Park-Ride Center to Open Monday at Willowbrook Mall", The New York Times, January 4, 1974. p. 64. Accessed July 14, 2017.
- ^ Milici, Lauren. "The Adventures Of Pete & Pete: Paying Tribute To A Quirky Nickelodeon Classic The legendary show gets its due.", Birth.Movies.Death., June 12, 2017. Accessed September 19, 2019. "The photo-booth-turned-command-center that Ellen worked at in the 'What We Did On Our Summer Vacation' special was housed in the parking lot of the Willowbrook Mall in Wayne, NJ."
External links
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