Yellow Tail (stylised [ yellow tail ][1]) is an Australian brand of wine produced by Casella Family Brands. Yellow Tail, as well as Casella Family Brands as a whole, are both based in Yenda, New South Wales.
History
editIn 1957, the Casella family, headed by Filippo Casella and his wife Maria, emigrated from Sicily to Australia.[2][3]
Yellow Tail was developed for the Casella family winery to enter into the bottled wine market—having previously supplied bulk wine to other wineries.[3] The Yellow Tail brand was developed in 2000 and was originally produced for the export market. It became the number one imported wine to the United States in 2011.[3][4]
The namesake of the brand, Yellow Tail, is the yellow-footed rock wallaby (Petrogale xanthopus), a relative of kangaroos.
Vineyard
editThe vineyard produces approximately three percent of all wine and is around 540 acres (220 ha),[5] [citation needed] located in the Riverina, Griffith, New South Wales, Australia.
Wines
editApproximately a third of the that are harvested by Yellow Tail are from their vineyard in Riverina, Australia. The rest are from other vineyards in South Eastern Australia. All Yellow Tail wines have their own specific label colour. In addition to sparkling wines, Yellow Tail makes varietal wine from the following grape varieties: Moscato, Riesling, Sémillon, Sauvignon blanc, Pinot gris, Chardonnay, Pinot noir, Merlot, Grenache, Shiraz and Cabernet sauvignon in addition to some blended wine and rosé. Each wine has different label colours; for example, the merlot label is Orange, the Shiraz has a yellow label, etc.[6]
International sales
editIn 2000, the Casellas joined with W.J. Deutsch & Sons, a family-owned marketing and distribution firm, in order to distribute Yellow Tail wines in the United States. In 2001, it sold 200,000 cases, a number that jumped to 2.2 million the next year.[7] In 2005, Yellow Tail sold more wine in the U.S. than all French producers combined.[8]
Yellow Tail has enjoyed market success in the United Kingdom, which, in 2000, began importing more wine from Australia than from France for the first time in history.[citation needed]
Fraud
editVarious local shops around Birmingham, England were found to be selling fraudulent Yellow Tail in 2021, following complaints by a buyer.[9]
See also
edit
References
edit- ^ "[ yellow tail ]". Retrieved 26 October 2008.
- ^ "[yellow tail] wines – US – Great Australian wine". Yellow Tail wines US website. Retrieved 28 July 2019.
- ^ a b c "Casella Family Brands – Our History". www.casellafamilybrands.com. Retrieved 28 July 2019.
- ^ "America's Top Imported Wines Over the Last 30 Years (Chart)". VinePair. 11 February 2019. Retrieved 28 July 2019.
- ^ "Who's Behind the Roo". Yellowtail.
- ^ "Yellow Tail gets colourful". 8 October 2013.
- ^ Teeter, words: Adam (10 March 2015). "The Yellow Tail Story: How Two Families Turned Australia Into America's Biggest Wine Brand". VinePair. Retrieved 28 July 2019.
- ^ Veseth, Mike (26 February 2008). "[Yellow Tail] Tales". The Wine Economist.
- ^ Cumming, Ed (27 February 2022). "Wine crime is soaring but a new generation of tech savvy detectives is on the case". The Observer.
- Bieler, Kristen Wolf, Wisconsin Beverage Guide (March, 2006). "Behind the [Yellow Tail] phenomenon: How it happened and what's next?"[dead link]
- Kim, Chan W.; Mauborgne, Renee, Harvard Business School Press (2005). "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant", Boston Massachusetts, 28, 189, pp. 31–32
