ally cookie

English

Noun

ally cookie (plural ally cookies)

1. (derogatory) A notional reward said to be desired by a person who engages in performative social justice on behalf of a marginalized person or group.
   • 2018, Megan Hussey, Feminist Activism 101:

     Some argue, of course, that these men are simply trying to 'get in good' with their wives and girlfriends or earn 'ally cookies.' They accuse male feminists of faking their interest in the movement in order to impress their wives […]

   • 2020, Layla Saad, Me and White Supremacy:

     Ally Cookies: Praise or other rewards for “not being racist.” Usually sought out by people with white privilege performing optical allyship.

   • 2021, Claire Kann, The Marvelous:

     Even if they had never experienced racism in their daily lives, they wanted to feel like they did, through her. Sally, who lived on a farm in Nebraska, wanted to know what she was missing and found comfort that she would never experience it. And then shared the video on her platform for ally cookies.

Related terms

• what do you want, a cookie