brick and mortar
See also: brick-and-mortar
English
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editAdjective
editbrick and mortar (not comparable)
- (business) Buildings and property for the conduct of business, particularly in the sale of retail goods to the general public. (Used to contrast an Internet-based sales operation that lacks customer-oriented store fronts and a "traditional" one for which most capital investment might be in the building infrastructure.) [from mid-1990s]
- Brick and mortar retail stores face online competition.
- 2000, Judy Kong, in a report on the ICE Conference, "Non Traditional Clicks and Mortar Businesses: (Dinosaurs) Learn to Fly":
- E-commerce is not the kiss of death for big, traditional brick-and-mortar business.
Usage notes
edit- Often used attributively, especially in the form brick-and-mortar.
Synonyms
editAntonyms
editTranslations
editbuildings and property for the conduct of a business
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