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Etymology

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Coined in 2014 by Anna Brismar, the owner of Green Strategy, and another expert in Sweden.

Noun

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circular fashion (uncountable)

  1. (fashion, ecology, neologism) Clothes that are designed and made in such a way that they will last for a long time, can eventually be repaired or redesigned instead of being thrown away, and cause little or no damage to the environment. [from 2014]
    Antonym: fast fashion
    • 2022 September 19, Madeleine Hill, “What Is Circular Fashion?”, in Good On You[1]:
      Circular fashion is the intersection of the circular economy (a model that exchanges the typical cycle of take-make-waste in favour of reusing and recycling as much as possible) and sustainable and ethical fashion.
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