content gap

English

Noun

content gap (plural content gaps)

1. (SEO slang) The difference between what users are looking for on the web, and the results they receive.
   • 2017, Marshall Sponder, Gohar F. Khan, Digital Analytics for Marketing‎^[1], Routledge, →ISBN:

     Basic SEO involves following the examples below, leveraging content, and creating additional content when analytics inform stakeholders and analysts that there is a content gap. Content gaps occur when visitors and searchers are looking for a specific keyword or phrase, but the term is not located on the website.