link juice

English

link juice (uncountable)

(slang, Internet) The implicit recommendation given to a website (and noted by search engine crawlers) when it is linked to; the focus of search engine optimization.
- 2012, Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin, chapter 4, in The Art of SEO, O'Reilly Media, →ISBN, page 111:
  A brief aside about hoarding PageRank: many people have taken this to an extreme and built sites where they refused to link out to other quality websites, because they feared losing visitors and link juice. Ignore this idea!