ploughman's lunch

English

A ploughman's lunch

Etymology

Originally devised by a marketing executive of the Dairy Council in a 1960-61 advertising campaign to sell English cheese and beer.

Noun

ploughman's lunch (plural ploughman's lunches or ploughmen's lunches)

1. (British) A light meal of bread, cheese, and pickled onions (or cucumbers), etc., especially one served in a pub at lunchtime.

Related terms

• ploughman's sandwich
• ploughperson