primetime

See also: prime-time and prime time

English

Etymology

From prime +‎ time.

Adjective

primetime (not comparable)

1. Alternative form of prime time
   • 2003, Anna Everett, John T. Caldwell, New Media: Theories and Practices of Digitextuality:

     Even mainstream, primetime narratives in the domestic sphere, for instance, now provide unremarkable reflections on the now naive and overly optimistic promises of cybertech, the high-techs, and dotcoms.