reputation management

English

Noun

reputation management (uncountable)

1. (public relations) The influencing, controlling, enhancing, or concealing of an individual's or group's reputation.
   • 2018, Tony Langham, Reputation Management: The Future of Corporate Communications and Public Relations, Emerald Group Publishing, →ISBN, page 220:

     In future, the rise of reputation management as a profession will impact the management of reputation. A LinkedIn search for ‘reputation management’ in June 2018 yielded nearly one million results […]

Further reading

• reputation management on Wikipedia.Wikipedia