Li (Life Inspired) was a 24-hour Asian lifestyle high-definition television network in Malaysia and Singapore. It launched on 18 August 2009. Li featured programming focused on lifestyle topics such as food, home, wellness, travel and style.
 | |
| Country | Malaysia Singapore |
|---|---|
| Headquarters | Kuala Lumpur, Malaysia Singapore |
| Programming | |
| Picture format | 1080i 16:9 HDTV |
| History | |
| Launched | 18 August 2009 1 October 2010 (Malaysia) |
| Closed | 7 October 2017 |
| Links | |
| Website | Official Website |
The channel is owned by Li TV International Limited and operated by Li TV Asia Sdn Bhd. Its operational headquarters are located in Kuala Lumpur, Malaysia, with regional offices in Singapore and Hong Kong.
The channel was not available in the Philippines.
Star Publications Sdn Bhd served as the airtime sales agent for the channel.
History
editOn 12 July 2017, Li TV officially announced that its last or final television broadcast would be in October the same year. The channel concluded operations with a closing ceremony at midnight on 7 October 2017. The decision was attributed to financial losses, totaling US$1.62 million (RM6.96 million) for the financial year ending in 2017, amidst challenges within the media industry.
Programming
editThe channels airs international content (programmes from Australia, Europe and the United States), as well as Asia content.
Li featureed six content belts:
- Li Ultimate – prime time programmes
- Li Body – wellness programmes
- Li Savour – food programmes
- Li East – Asian programmes
- Li Chic – style programmes
- Li Space – home programmes
Sources
edit- "About Li, Life Inspired". Litvchannel.com. Retrieved 12 June 2010.