Mizuno Corporation (ミズノ株式会社, legally 美津濃株式会社, Mizuno Kabushiki-gaisha) (TYO: 8022) is a Japanese sports equipment and sportswear company, founded in Osaka in 1906 by Rihachi Mizuno. Today[when?], Mizuno is a global corporation which makes a wide variety of sports equipment and sportswear for table tennis, boxing, badminton, golf, baseball, mixed martial arts, association football, gridiron football, futsal, judo, rugby, running, skiing, athletics, swimming, tennis, handball and volleyball.
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 Mizuno Crista, the Osaka head office | |
Native name | ミズノ株式会社 / 美津濃株式会社 |
|---|---|
Romanized name | Mizuno Kabushiki-gaisha |
| Company type | Public (K.K.) |
| TYO: 8022 | |
| Industry | Sports equipment |
| Founded | April 1, 1906[1] |
| Founder | Rihachi Mizuno Rizo Mizuno |
| Headquarters | Suminoe, Osaka, Japan |
Key people | Akito Mizuno (President)[2] |
| Products | |
| Revenue | JPY 148,703,000,000 (2010)[3] |
| JPY 1,406,000,000 (2010)[3] | |
Number of employees | 5,368 (2013) |
| Website | mizuno.com (Corporate website) |
History
editMizuno was founded in 1906 as Mizuno Brothers, Ltd. by Rihachi Mizuno and his younger brother Rizo, in Osaka. The shop sold Western-world sundries, including baseballs, and then in 1907 began to sell order-made athletic wear. In 1910 the shop moved to Umeda-Shinmichi and its name was changed to Mizuno Shop. In 1913 the firm began to manufacture baseballs and gloves. In 1933 Mizuno presented Star Line, the first Japanese made golf clubs. By 1935 its golf club showroom was the world's largest. In 1941 the company name was changed to Mizuno Co., Ltd, and has remained the same since. During World War II, Mizuno manufactured military ordnance for Japan's war effort.[4]
The first American factory was established in Los Angeles, under the denomination American Mizuno in 1961. During the following years, Mizuno signed sponsorship deals with some of the most prominent personalities in sports, such as track and field athlete Carl Lewis,[5] the All Blacks rugby team, former San Francisco 49ers quarterback Joe Montana for most of his years in the NFL, the Manu Samoa rugby team, Czech tennis player Ivan Lendl, and golf player Nick Faldo and baseball Hall of Famer Rickey Henderson.
To gain a foothold in the baseball glove market in the United States, the mobile "Mizuno Baseball Workshop" was introduced in the late 1970s to service major league clubs during spring training in Arizona and Florida. The forty-foot (12 m) van contained extensive leather-working equipment, manned by two skilled Japanese craftsmen, to produce made-to-order gloves and repair all brands.[6]
The company also expanded its operation centres opening new factories in Germany, France, China, Scotland and Hong Kong.
In 2023, the World Intellectual Property Organization (WIPO)’s Madrid Yearly Review ranked Mizuno's number of marks applications filled under the Madrid System as 8th in the world, with 79 trademarks applications submitted during 2023.[7]
Aircraft
editTo commemorate the company's 30th anniversary, the company began manufacturing gliders in 1936.[8] Among the company's military design efforts included the Mizuno Shinryu, a proposed rocket-powered interceptor that never left the prototyping stages, and the Mizuno MXZ1, a training glider.[9]
Golf
editMizuno is a manufacturer of golf clubs and accessories. Many players have played using Mizuno equipment during their careers, including 13 of the 24 players who have ever held a men's #1 ranking (as of 2022).[10] Tiger Woods used Mizuno golf clubs until he signed a deal with Titleist and turned professional in 1996, but continued to play with Mizuno clubs for his first pro year and a half while waiting for his ideal set of clubs from Titleist; notably, he won his first Masters Tournament victory in 1997 with his Mizuno clubs.[11]
Sponsorships
editMizuno sponsor players and teams in many sports.
References
edit- ^ Corporate Data, 2010 Fact Book
- ^ Board of directors on Mizuno Corp., 30 Sep 2019
- ^ a b Corporate Data, 2010 Fact Book, financial section
- ^ "The Best Mizuno Running Shoes". 28 May 2024.
- ^ "CARL LEWIS' JUMP SPONSORED BY . . ". Chicago Tribune. 1992-07-25. Retrieved 2024-01-09.
- ^ "Made-to-order baseball gloves". Lewiston Morning Tribune. (Idaho). Associated Press. March 7, 1979. p. 3B.
- ^ "Madrid Yearly Review 2024" (PDF). p. 22.
- ^ "MIZUNO".
- ^ "Mizuno Major Talent - The Next Generation". Mizuno Golf Canada. 2 February 2022. Retrieved 8 May 2022.
- ^ "Tiger Woods to switch to Nike irons soon". Golf Today. May 2002. Archived from the original on 2017-10-08. Retrieved 2008-09-24.
External links
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