Oppo (sometimes stylized as OPPO) is a Chinese consumer electronics manufacturer headquartered in Dongguan, Guangdong. Its major product lines include smartphones, smart devices, audio devices, power banks, and other electronic products. It was reportedly associated with BBK Electronics, but the company denied this.[2]
 Logo used since 2019 | |
| Company type | Private |
|---|---|
| Industry | Consumer electronics |
| Founded | 10 October 2004 |
| Founders |
|
| Headquarters | , China |
Area served | Worldwide |
Key people | Tony Chen (Founder & CEO) |
| Products | |
Number of employees | 40,000+[1] |
| Parent | BBK Electronics (2004–2023) Independent (2023–present) |
| Divisions | Oppo Digital |
| Subsidiaries | OnePlus Realme |
| Website | oppo |
| Oppo | |||||||
|---|---|---|---|---|---|---|---|
| Simplified Chinese | OPPO广东移动通信有限公司 | ||||||
| Traditional Chinese | OPPO廣東移動通信有限公司 | ||||||
| Literal meaning | OPPO Guangdong Mobile Telecommunications Corp., Ltd. | ||||||
| |||||||
History
editThe brand name "Oppo" was registered in China in 2001 and launched in 2004 by Tony Chen in Dongguan, China. In 2005, they introduced their first device internationally, the Oppo X3 MP3 player. [3] Since then, the company has expanded to over 50 countries and become a major player in electronic devices around world.[3]
In June 2016, Oppo became the largest smartphone manufacturer in China,[4] selling its phones at more than 200,000 retail outlets.[5] In 2018, Oppo Digital announced that they were discontinuing their disc player business in major markets, and focusing on mobile devices. Oppo was the top smartphone brand in China in 2019 and was ranked fifth in market share worldwide.[6]
Branding
edit
The South Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with Oppo for launching its brand in Thailand in 2010.[7] In June 2015, the company signed an agreement with FC Barcelona to become a sponsor of the Spanish football club.[8][9][10]
In 2016, the Philippine Basketball Association tied up with this company as its official smartphone partner, starting at the 2016 PBA Commissioner's Cup.
Oppo hires celebrity endorsers in Vietnam. Sơn Tùng M-TP endorsed three smartphone units: Neo 5, Neo 7, and F1s. Oppo made a sponsorship to one of Vietnam's top-rated reality shows, The Face Vietnam.[11][12]
In 2017, Oppo won the bid to sponsor the India national cricket team, which allowed their logo to be used on the team's kits from 2017 to 2019.[13]
In 2019, Oppo became a sponsoring partner of the French Open tennis tournament held in Roland-Garros, Paris. The same year, they also became a sponsoring partner of Wimbledon Championships for 5 years as the first official smartphone partner.[14][4]
Starting with the 2019 World Championship, Oppo is the exclusive global smartphone partner for League of Legends esports through 2024. Oppo will have year-round activations centered around the sport’s three annual global tournaments: the Mid-Season Invitational, the All-Star Event, and the World Championship.[15] In March 2024, the company introduced SEVENTEEN's subunit BSS as their brand ambassadors in the Asia-Pacific region wherein they first marketed the Oppo Reno 11F. [16]
Products
edit
Smartphones
editHeadphones and amplifiers
editReleased in 2015, the HA-2, was a portable version of the HA-1 amp/DAC, which featured a battery pack option and a stitched leather casing. The phone played music in real-time to the HA-2 (via the included Android micro USB cable or iOS lightning cable, or USB cable if from PC). It also can be charged using an included "rapid charger" charging kit. The battery pack feature can only be used simultaneously while the HA-2 is used to play music if the playing (source) device is an Apple iOS device. In October 2016, an updated version was released with a new DAC chip and now named HA-2SE. Otherwise, it was the same as the HA-2.[citation needed]
Smartwatches
editOppo launched its first smartwatch, the OPPO Watch, on 6 March 2020 in the Chinese domestic market. The next year, they followed up with the OPPO Watch 2, then in 2022 with the Watch 3 Pro, and in 2024 with the Watch 4 Pro.[17]
Research and development
edit
VOOC
editVOOC (Voltage Open Loop Multi-step Constant-Current Charging) is a fast charging method for Oppo phones unveiled in 2014.[18][19][20] VOOC comes in a few variations:
- VOOC 2.0 (2015), same as the first version that was introduced in 2014, which operates at 5V/4A.
- SuperVOOC (2016), a successor of VOOC 2.0 with 10 V/5 A (50W). It charges a two-cell battery in series.[21] It is based on "low voltage pulse" charging that works in conjunction with a customized battery.[22]
- VOOC 3.0 (2019), Advertised as 23.8% faster than VOOC 2.0.[23] 5V/6A, also marketed as Warp Charge 30.[18]
- VOOC 4.0 (2019 Sep), a successor of VOOC 3.0, which operates at 5 V/6 A (30W).[24] It can charge the phone up to 67% in 30 minutes.
- SuperVOOC 2.0 (2020), 10V/6.5A. Alternate name: Warp Charge 65.[18]
- SuperVOOC 2.0 (2022), 11V/6-7.3A. Alternate names: Warp Charge 80, SuperDART, and Super Flash Charge.[25][26] For regions that use a voltage of 110V, including Taiwan, North America, and Latin America, the charging supports up to 66W. [27]
- 240W version of SuperVOOC (2022). 20V/12A. Announced at 2022 Mobile World Congress.[28] It is advertised as being able to charge 4,500mAh battery in 9 minutes.[29] It is implemented by Realme GT Neo5, which requires the use of bundled proprietary charger and proprietary USB-C cable to utilize the advertised charging rate. The power is delivered through the cable at 20V and converted to 10V inside the handset.[30]
HyperTone camera systems
editIn November 2023, at Paris Photo 2023, OPPO and Hasselblad revealed their collaboration to develop the next generation of HyperTone camera systems in 2024, focusing on aesthetics and computational photography. These systems will debut in upcoming Find series flagship smartphones, promising users "an unparalleled mobile imaging experience".[31]
In 2023, the World Intellectual Property Organization (WIPO)’s Annual PCT Review ranked Oppo's number of patent applications published under the PCT System as 9th in the world, with 1,766 patent applications being published during 2023.[32]
Criticism
editGermany
editIn 2022, Finnish telecommunications equipment supplier Nokia filed a lawsuit accusing Oppo of using its technology patents without paying a license fee. In August, a German court halted sales of Oppo smartphones.[33]
India
editOppo has also faced challenges in India, a market it expanded into in 2014. In July 2022, the Indian government announced a fine of 43.8 billion rupees ($550 million at the time) against Oppo's local subsidiary for tax evasion.[33]
See also
edit
- Oppo Digital, an independently operated division of Oppo specialized in designing and marketing audio and video equipment.
- Realme
- OnePlus
Notes
editReferences
edit- ^ "About OPPO". OPPO Global. Retrieved 11 May 2024.
- ^ Byford, Sam (15 June 2018). "The OnePlus 6 is more than just a rebranded Oppo". The Verge.
- ^ a b "Technology as an art form". Oppo. Retrieved 29 September 2021.
- ^ a b "TECHNOXMART | OPPO Becomes the Leading Smartphone Brand in China in June 2016". www.technoxmart.com. Archived from the original on 28 July 2016. Retrieved 25 May 2019.
- ^ Upstarts on top / How OPPO and Vivo are beating Apple, Xiaomi and the gang. Economist, 4–10 February 2017, page 56.
- ^ "Q2 smartphones: Samsung grows, Huawei slows and Apple flows". telecoms.com. Archived from the original on 1 August 2019. Retrieved 7 August 2019.
- ^ Hotmaster121 (25 May 2019). "[M/V] TECHNOXMART". Retrieved 25 May 2019 – via Web Url.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ "Launched OPPO F7 with Bezel-Less Display and 25 Megapixel Camera in India; Price, Specification". technoxmart.com. Retrieved 25 May 2019.
- ^ "OPPO phones". technoxmart.com. Retrieved 25 May 2019.
- ^ "OPPO Reno Series Launch on May 28 in India: Check Prices, Reno 10x Zoom Edition Models, Reno Specifications". technoxmart.com. Retrieved 25 May 2019.
- ^ Galaxy, F. T. T. (27 February 2021). "OPPO". FTT World. Retrieved 13 October 2021.
- ^ "Why Sơn Tùng M-TP is called the 'Prince of V-pop'". South China Morning Post. 12 July 2021. Retrieved 13 October 2021.
- ^ Pinto, Viveat Susan (8 March 2017). "Oppo wins sponsorship rights for Team India in record bid". Business Standard India. Retrieved 13 October 2021.
- ^ "Oppo signs up as first Asian sponsor of Wimbledon Championships". The Drum. Retrieved 9 June 2020.
- ^ "Oppo joins LOL esports as new global partner". League of Legends. 30 September 2019. Retrieved 30 September 2019.
- ^ "BSS (SEVENTEEN) newest OPPO APAC OPPO Reno Experts | OPPO Singapore". OPPO. Retrieved 7 December 2024.
- ^ "OPPO Watch深度评测：最美安卓手表居然如此面面俱到". smzdm.com (in Chinese). 26 March 2020. Retrieved 20 September 2020.
- ^ a b c Wankhede, Calvin (12 February 2023). "SuperVOOC fast charging technology: Everything you need to know". Android Authority. Retrieved 23 June 2023.
- ^ Peter. "Oppo will license its VOOC charging technology to third-party makers". GSMArena.com. Retrieved 23 June 2023.
- ^ Tushar, Mehta (20 April 2022). "Fast charging the OnePlus 10 Pro: SuperVOOC vs. USB-C PD". Digital Trends. Retrieved 23 June 2023.
- ^ Byford, Sam (10 October 2018). "Oppo has the fastest fast charging we've ever seen". The Verge. Archived from the original on 2 June 2019. Retrieved 2 June 2019.
- ^ "[POWAAAAH] OPPO's Super VOOC Can Fully Charge A 2500mAh Battery In 15 Minutes". Android Police. 23 February 2016. Retrieved 23 June 2023.
- ^ John, Jed (22 March 2019). "OPPO Reno comes with VOOC 3.0 which improves fast charging speed by 23.8%". Gizmochina. Archived from the original on 1 June 2019. Retrieved 2 June 2019.
- ^ Minsheng securities (31 August 2020). "快充新"赛道"，行业势不可挡" (PDF) (in Chinese). Retrieved 24 August 2022.
- ^ "OnePlus SUPERVOOC 80W Power Adapter". OnePlus. Retrieved 1 October 2023.
- ^ "OnePlus SUPERVOOC 80W Car Charger, Fast Charging for All OnePlus Models". OnePlus. Retrieved 1 October 2023.
- ^ "OPPO Reno8 5G Specs OPPO Australia". Oppo. Retrieved 1 October 2023.
- ^ "OPPO announces 240W charging: Get a 100% charge in under 10 minutes (Updated)". Android Authority. 1 March 2022. Retrieved 23 June 2023.
- ^ Friedman, Alan (5 January 2023). "Upcoming Realme phone could fully charge from 0% to 100% in just 9 minutes". Phone Arena. Retrieved 23 June 2023.
- ^ "Realme's GT Neo5 phone can go from zero to 20 percent charge in 80 seconds". Engadget. 9 February 2023. Retrieved 23 June 2023.
- ^ "OPPO and Hasselblad Announced to Co-Develop the Next Generation of HyperTone Camera Systems Following Aesthetics". Oppo Newsroom. 8 November 2023. Retrieved 9 November 2023.
- ^ "PCT Yearly Review 2024" (PDF). p. 39.
- ^ a b Kawakami, Takashi (8 October 2022). "China's Oppo plots next step after smartphone sales ban in Germany". Nikkei Asia. Retrieved 17 July 2023.
