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Denim has been used in the United States since the mid-19th century.<ref name="BBC">{{cite news|url= https://www.bbc.com/news/magazine-17101768 |work=BBC News |title=How jeans conquered the world |date=28 February 2012 |first=Stephanie |last=Hegarty |access-date=25 August 2015}}</ref> Denim initially gained popularity in 1873 when [[Jacob W. Davis]], a tailor from [[Nevada]], manufactured the first pair of rivet-reinforced denim pants. The popularity of denim [[jeans]] outstripped the capacity of Davis's small shop, so he moved his production to the facilities of dry goods wholesaler [[Levi Strauss & Co.]], which had been supplying Davis with bolts of denim fabric.<ref>{{cite journal|title=Fashioning the historical body: the political economy of denim |journal=Social Semiotics |date=1 June 2010 |issn=1035-0330 |pages=293–308 |volume=20 |issue=3 |doi=10.1080/10350331003722851 |first=James B. |last=Salazar |s2cid=144304564}}</ref>
Throughout the 20th century,
{{expand section|with=a paragraph discussing the rise of denim's popularity during the 1950s and '60s|date=May 2023}}
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