Creative Confidence a book ISBN: 978-0385349369 by Tom Kelley and David Kelley both of whom were founders of IDEO. They discuss the creative process and building of Creative Confidence. Which by their claim is not exclusive to those gifted in the arts, they claim that creativity is something that lies inert in all of us. The book discusses building the creative confidence in various forms of industry.
- ^ ISBN: 978-0385349369
- ^ "Creative Confidence by Tom & David Kelley".