Realme (stylized in all lowercase or as гealme; Chinese: 真我; pinyin: Zhēn wǒ) is a multinational Chinese consumer electronics manufacturer based in Shenzhen, Guangdong. It was founded by Li Bingzhong (known as Sky Li) on May 4, 2018, who was a former vice president of Oppo. Starting originally as a sub-brand of Oppo, Realme eventually ventured as its own brand. Realme then became the fastest-growing 5G smartphone brand in Q3 2021.
 | |
| realme | |
| Industry | Consumer electronics |
| Founded | 4 May 2018 |
| Founder | Sky Li |
| Headquarters | |
Key people | |
| Products | Smart Phones Tablet computers Earphones Powerbanks Phone cases Bags Smart TVs Smart Watch Laptop |
| Parent | Oppo |
| Divisions | Realme Techlife Realme Dizo |
| Website | realme |
In June 2020, the number of Realme's global smartphone users reached 35 million, and AIoT product sales broke a record of 1 million. According to Counterpoint Statistics, Realme ranked 7th in the ranking of the number of smartphones produced globally in the first quarter of 2020, with an annual growth rate of 157%, ranking first in the world.[1]
Currently, Realme has entered 27 markets worldwide, including Asia, Europe, Russia, Australia, and Egypt.[2]
History
edit- Realme company was founded on May 4, 2018.[3] Before that it was a sub-brand of Oppo, which is itself a subsidiary of BBK Electronics,[4] until its formation as a spinoff on May 4, 2018.[5][6]
- In May 2018, they released their first phone, Realme 1.
- On July 30, 2018, Sky Li announced his resignation from Oppo, and his intention to establish Realme as an independent brand, on Sina Weibo.[7]
- On November 15, 2018, Realme adopted a new logo.
- On November 22, 2018, Realme became an emerging brand in the Indian market.[8] The sales of Realme devices in India have since surpassed the sales of Oppo. Realme has been the fourth largest smartphone brand in India since 2019, behind Xiaomi, Samsung, and Vivo. Realme holds records in India for fastest-charging smartphone and India's first 5G smartphone.[9]
- On May 15, 2019, Realme held its first conference in Beijing to enter the Chinese domestic market, launching the Realme X, Realme X Lite and Realme X Master Edition.[10][11]
- By July 2019, Realme had entered markets including China, South Asia, Southeast Asia and Europe.[12]
- By August 2019, Realme surpassed 10 million users.[12]
- On May 16, 2022, Francis Wong takes over as CEO of Realme Europe.[13]
- By April 7, 2023, the parent company, BBK Electronics, went defunct leaving Oppo and Vivo to take over as the parent company of their previous sub-brands. As a result, Realme became an Oppo subsidiary alongside OnePlus. [14]
Products
editThe company has a large number of products, particularly in the Indian market.[15]
- Realme 1
- Realme 2/2 Pro
- Realme U1
- Realme 3/3 Pro
- Realme 5/5 Pro
- Realme 6i/6/6 Pro
- Realme 7i/7/7 Pro
- Realme 8i/8/8s/8 Pro
- Realme 9i/9 4G/9 5G/9 SE/9 Pro 5G/9 Pro+ 5G
- Realme 10/10 Pro 5G/10 Pro+ 5G
- Realme 11 5G/11x 5G/11 Pro 5G /11 Pro+ 5G
- Realme C30/C30S/C35/C51/C53/C55/C61/C67/C67 5G
- Realme C2/C3
- Realme c21y
- Realme c25y
- Realme Note 1
- Realme 12 5G/12x 5g/12 Pro and Realme 12 Pro Plus[16]
- Realme 13 5G/13+5G/13 pro 5G/ 13 pro+ 5G
- Realme Narzo 10
- Realme Narzo 20/20a/20pro
- Realme Narzo 30/30a/30pro
- Realme Narzo 50/50 pro
- Realme Narzo 70/70 pro
- Realme Narzo 70 Turbo
- Realme P1
- Realme P1 Pro
- Realme P2 Pro
Laptops & Tablets
edit- Realme book|Realme Book Slim (Laptop - August 2021)
- Realme Pad (Tablet - September 2021)
Realme smart TV
edit- Realme Smart TV
- Realme Smart TV|Realme Smart TV SLED 4K
- Realme Smart TV|Realme Smart TV 4K
- Realme Smart TV|Realme Smart TV Full HD 80cm
- Realme Smart TV|Realme Smart TV Neo 32''
Audio accessories
editBluetooth headset
edit- Realme Buds Q
- Realme Buds Q|Realme Buds Q2
- Realme Buds Q|Realme Buds Q2 Neo
- Realme Buds Q|Realme Buds Air
- Realme Buds Q|Realme Buds Air Neo
- Realme Buds Q|Realme Buds Air 2
- Realme Buds Q|Realme Buds Air Pro
- Realme buds Air 3
- Realme buds Air 5
- Realme buds Air 5 pro
- Realme buds Air 6
- Realme buds Air 6 pro
Bluetooth Speaker
edit- Realme Cobble Bluetooth Speaker
- Realme Pocket Bluetooth Speaker
- Realme Brick Bluetooth Speaker
Smart Life
editSmartwatch (Smartwatch)
edit- Realme Band (May 2020)
- Realme Watch (May 2020)
- Realme Watch S (November 2020)
- Realme Watch S Pro (December 2020)
- Realme Watch 2 (April 2021)
- Realme Band 2 (September 2021)
- Realme TechLife S100 (March 2022)
Smart home appliances (Smarthome)
edit- Realme Motion Activated Night Light
- Realme Smart Plug
- Realme Smart Scale
- Realme TechLife Robot Vacuum Cleaner
- Realme TechLife Air Purifier
Realme UI interface
editRealme UI 1.0
editRealme UI 2.0
editRealme UI 3.0
edit- Launched October 2021, this version is based on Android 12. Realme UI 3.0 introduces a fresh look with Fluid Space design and Sketchpad AOD, New features that help protect user privacy, and improvements Advances across the entire system to make your phone faster and more flexible than ever.
- New 3D icons use layers and colors to provide a sense of context and visibility. Every icon has been redrawn and redesigned. With the Fluid Space design, the overall interface is now simpler, more fun, and enjoyable. The user interface uses size and space to help create depth and establish order and harmony
- Users can create a 3D avatar of their own face (Omoji) with customized hairstyles, headwear, makeup, and piercings. Omoji even reflects expressions in real time.
- New smart theme engine automatically picks colors from the user's wallpaper and applies those colors across realme UI 3.0 system elements.
- Realme UI 3.0 now features a redesigned resource management system with AI Smooth Engine, which uses CPU and GPU more efficiently to make system performance smoother, faster app launch, and improved Battery life.
- With Floating Window 2.0, selected apps like Video will automatically minimize to a corner of your screen when you run a second app simultaneously.
Realme UI 4.0
edit- Launched on December 8, 2022 with the duo smartphone Realme 10 and Realme 10 pro plus, this is a version based on Android 13. Realme UI 4.0 redesigns the interface of the applications system usage and quick controls. The card style will bring intuitiveness, simplicity, and separate each item for easier operation for users.
- With this version 4.0, Realme has allowed users to further customize the phone's standby screen, music display cards, notification icons and even application emojis.
- New Dynamic Computing Engine technology on the 4.0 interface will bring overall performance increased by 10%, battery life increased by 4.7% and device temperature reduced by only 1 degree Celsius. Just using software solutions alone, the company has brought about such strong improvements, which is very commendable.
- Realme UI 4.0 will be equipped with many new security features against viruses and malware, with a special emphasis on the ability to protect personal data and user privacy. Not to mention the Auto Pixelate feature, which automatically detects and hides sensitive information in photos and screenshots.
Realme UI 5.0
editRealme UI 5.0 is a version of Realme UI based on Android 14.
Marketing
editRealme's popularity online can be attributed to its successful utilization of community-driven resources such as Facebook. In November 2018, Realme Philippines created the Squad Leader Program.
In 2024, Realme's Squad Leader Program consists of 14 members, two of whom were part of the original trio of Squad Leaders. As part of this program, Realme has been consistently providing the Squad Leaders with Number Series devices since 2018 in exchange for their services.[17]
See also
edit
References
edit- ^ realme品牌故事 [realme brand story]. realme official (in Chinese).
- ^ "Brand market". Realme.com. Retrieved 11 May 2024.
- ^ "Vivo ships 5.8 million smartphones to India in Q2 2019; breaks its own record". www.canaly.coms. 2019-07-29. Archived from the original on 2019-12-12. Retrieved 2019-07-29.
- ^ Prado, Phillip (2018-10-31). "BBK Group could soon surpass Samsung as top dog". Android Authority. Archived from the original on 2019-12-18. Retrieved 2019-11-21.
- ^ Artashyan, Argam (2018-07-30). "Realme Separates From OPPO: Another OnePlus?". GizChina. Gizchina Media. Archived from the original on 2019-04-30. Retrieved 2018-07-30.
- ^ Hazarika, Skanda (29 July 2020). "Realme 2 Pro and Realme 5/5s/5i Android 10 kernel source code now available". xda-developers. Archived from the original on 14 August 2020. Retrieved 15 August 2020.
- ^ Yordan (2018-07-31). "Oppo VP moves to become Realme CEO, _targets global brand expansion". GSMArena.com. Archived from the original on 2019-06-16. Retrieved 2018-08-30.
- ^ "Realme, the No.1 Emerging Brand now: CMR". CyberMedia CMR. Archived from the original on 2019-12-15. Retrieved 2020-03-14.
- ^ "India's first 5G phone! Realme X50 Pro 5G with 12GB RAM, 256GB storage all set for launch; check details - The Financial Express". financialexpress.com. 20 February 2020.
- ^ Jeet (2019-04-24). "Realme officially announces its entry in China". Gizmochina. Archived from the original on 2019-07-13. Retrieved 2020-03-14.
- ^ Media, Kompas Cyber (16 May 2019). "Harga Berikut Spesifikasi Lengkap Realme X dan Realme X Lite". KOMPAS.com (in Indonesian). Archived from the original on 2019-12-22. Retrieved 2020-03-14.
- ^ a b Hamza, Muhammad (2019-08-07). "Worldwide user of realme has passed 10 million". Technology Times. Archived from the original on 2019-08-23. Retrieved 2020-03-14.
- ^ "Francis Wong takes over as CEO of Realme Europe". GSMArena.com. Retrieved 2022-05-18.
- ^ Mukherjee, Writankar (7 June 2023). "oppo mobiles india: OnePlus, Realme, Oppo to go separate ways as parent BBK looks to de-risk India business". The Economic Times. Retrieved 2024-04-08.
- ^ "Realme GT Review: Glaringly typical from Realme in all the right ways". xda-developers. 13 September 2021. Retrieved 13 September 2021.
- ^ "Realme 12 Pro and Realme 12 Pro Plus launched in India". 2024-01-29. Retrieved 2024-01-30.
- ^ Ancheta, Jam (2018-11-20). "Realme is searching for the next squad leaders! | Jam Online". Jam Online | Technology News & Reviews. Retrieved 2024-08-05.
