Outreach Wiki

File:Wikipedia - Cancer Survivor.jpg

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Summary

Description
English: Magazine ads for the Wikipedia campaign.

Many people tend to view Wikipedia as an unreliable source of information because anyone can edit entries on the website.

Our concept was to present an everyday person as an "expert" on a specific subject in order to show that whether the information comes from a university professor or from an avid gamer, it is still reliable.

Each piece shows a straight view of each persona and a mind map of their thought process. We felt this approach humanizes the experience of Wikipedia.

The campaign consists of three magazine ads, two posters, one t-shirt, one direct mailer, and a tv-spot (not shown).

Our tag reads: "I edit wikipedia"

The brackets around the word "edit" are a reference to the brackets around the edit links on the actual wikipedia site.

Art Direction II Assignment
Professor
Holly Shields
Art Directors
Mike E. Perez, Mark Decker, Jacob Brubaker
Model
Linsey Metcalf
Date
Source

Wikipedia - Cancer Survivor

Author Mike E. Perez from Dallas, Texas, USA

Licensing

w:en:Creative Commons
attribution
This file is licensed under the Creative Commons Attribution 2.0 Generic license.
You are free:
  • to share – to copy, distribute and transmit the work
  • to remix – to adapt the work
Under the following conditions:
  • attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
This image, originally posted to Flickr, was reviewed on May 17, 2010 by the administrator or reviewer File Upload Bot (Magnus Manske), who confirmed that it was available on Flickr under the stated license on that date.

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inception

29 April 2008

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Date/TimeThumbnailDimensionsUserComment
current02:16, 17 May 2010Thumbnail for version as of 02:16, 17 May 20101,424 × 1,744 (522 KB)File Upload Bot (Magnus Manske){{Information |Description=Magazine ads for the Wikipedia campaign. Many people tend to view Wikipedia as an unreliable source of information because anyone can edit entries on the website. Our concept was to present an everyday person as an "exper

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Retrieved from "https://outreach.wikimedia.org/wiki/File:Wikipedia_-_Cancer_Survivor.jpg"
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