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Add hover-card like summary (og:description) to open graph meta data printing plain summary and headline property in the SameAs schema
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Description

Currently, shared items via FB, google+, or Whatsapp use indiscriminate text extracts from the lead of an article. We have put a lot of effort into developing a 'card' summary for link preview, related pages and hover cards. We should provide that to social sites so that we are putting our best foot forward to potential users:

FB extracts its own, which often looks awful.

Here is an example from FB:

Screenshot 2016-08-04 10.23.00.png (373×498 px, 120 KB)

vs. Hovercards;
Screenshot 2016-08-04 10.25.36.png (345×567 px, 220 KB)

Whatsapp

IMG_6798.PNG (1×640 px, 192 KB)

Google+

Screenshot 2016-08-04 10.35.39.png (324×438 px, 59 KB)

This value should also be added in the SameAs schema for the headline property to help with SEO.

Acceptance criteria

  • A feature flag that when enabled adds a og:description meta tag to all pages in main namespace. It's disabled by default
  • og:description is only added if a feature flag is enabled
  • the description should be sourced from TextExtracts or the mobile content service
  • verify the description shows up in WhatsApp, Facebook and Twitter shares.
  • The value is also added to the headline property in the Article Schema (referred as SameAs schema) to help with SEO (see T209999#4763377 for more background)

Developer notes

        OutputPage $out;
	$out->addMeta( 'og:description', $summaryTextNoHtml);

Open questions

Ideally we'd use the new summary endpoint from the MCS for this. However it's unclear if we can use this for every page view and how we would go about doing that. We can use the TextExtracts endpoint, but that would provide sub-par summaries.

Some guidance on the right approach from services and infrastructure here would be useful.

Before he left, Gabriel had this to say.

Out of scope for this task. We may need to sync with the performance team+ops and let them know we're doing this in case it impacts TTFB.

Related: T162328

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Event Timeline

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Jdlrobson added a subscriber: ovasileva.

@Nirzar @ovasileva after some thinking, provided we default this to false (ie. don't enable this anywhere just yet - just do the implementation) I think we can do this whenever - this mitigates the risk of a release. I've updated description to capture this.

Jdlrobson added subscribers: mobrovac, GWicke.

@mobrovac @GWicke is there any possibility we can source the content for og:description from RESTBase within MediaWiki? The new summary endpoint will produce better data than TextExtracts so it would be much more preferable to use that. We'd need to do this for every page view (but only once for a cold cache). I'm not sure if there are any other extensions doing this sort of thing.

@Jdlrobson, in general MW can (and does) certainly fetch data from the REST API. However, there are some potential issues if we wanted to fetch the summary on each parse or skin render:

  • Availability and performance: We should make sure that an outage of the summary service would not cause an outage or serious performance degradation of MW content. We could set an aggressive timeout, and return an empty description in case of failures. Ideally, we would fetch the summary in parallel with other work, but this would require the use of async HHVM extensions / Hack. The current HTML client in MediaWiki only supports making several HTTP requests in parallel, but does not allow overlapping HTTP requests with other code execution.
  • Consistency / race conditions: Most parses happen right after an edit, and often before a summary has been regenerated (there is a race). If MW pulled & cached a stale summary, vandalism affecting the summary could be persisted longer than we would like.

None of these issues would apply if the description was linked from the response, instead of embedded. However, I do not see href support for og:description in http://ogp.me/.

Jdlrobson renamed this task from Add hover-card like summary (og:description) to open graph meta data printing plain text extract to Add hover-card like summary (og:description) to open graph meta data printing plain summary.Dec 7 2017, 8:57 PM
Jdlrobson updated the task description. (Show Details)
Jdlrobson updated the task description. (Show Details)

I'm going to do research on this in the near term to figure out what the path forward is

@Fjalapeno I thought the path forward was to do this change? it's been de-prioritised many times but we should make this happen

@Nirzar the issues are technical. The remaining problem is where does the summary come from? We use a RESTBase service for but Minerva's HTML is generated by MediaWiki.

Jdlrobson added a subscriber: Jhernandez.

@Fjalapeno any updated on T142090#4082216 ?
I'd love to see the summary HTML response being embedded as a meta tag in the HTML. This would improve sharing for all our users.
Would this be @Jhernandez domain now?
Is this just as simple as adding an HTTP request in a hook in mediawiki?

@Jdlrobson actually @Jhernandez were just hypothetically discussing using MCR to hold a summary data that is editable by editors. So it is possible to have the summary actually be in the page, but we need product buy in on adding this user facing feature first.

This isn't HTML, but of course HTML can be generated from the structured data, which is probably a good strategy anyways.

I've just noticed the VirtualRESTServiceClient exists so I guess that could be used to inject those descriptions

@Tgr will be looking into it and making a proposal for implementation.

Relying on the external service on the parser pipeline has a bunch of complications so it is not straight forward. We've been talking about it lately and the pros/cons of the different approaches.

Jdlrobson changed the task status from Open to Stalled.Mar 25 2021, 6:57 PM

Stalled on T213505
in the meantime we should consider using Wikidata descriptions.

Jdlrobson renamed this task from Add hover-card like summary (og:description) to open graph meta data printing plain summary to Add hover-card like summary (og:description) to open graph meta data printing plain summary and headline property in the SameAs schema.Nov 9 2021, 4:47 PM
Jdlrobson added a project: SEO.
Jdlrobson updated the task description. (Show Details)
Jdlrobson added subscribers: pmiazga, Tbayer, Framawiki and 6 others.

I suspect this is blocked on an outcome of T361936 (assuming this is about this particular API)? If that happens we may be able to do this.

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