Since
1990
Paving new territory from the very first
In 1990, the challenge for eco-designer Mark Goedkoop was how to measure "eco". At that time, although publications stressed the importance of covering the entire life cycle, the concept of life cycle assessment barely existed. Mark turned his focus on making life cycle assessment easier to apply and understand, and this led to him developing SimaPro Craft (previously SimaPro desktop), software for the assessment of the environmental impacts of products. In 1990, PRé was established in Amersfoort, kicking off a time of pioneering and exploring new ground.