goodwill

Pronunciation

• IPA ^(key): /ɡʊdˈwɪl/

• Audio (UK)

  (file)

• Hyphenation: good‧will

Noun

Singular goodwill

Plural none

1. (uncountable) Goodwill is the friendly and helpful attitude towards someone or something.

   Donations should be done out of goodwill.

2. (accounting) Goodwill is the reputation of a business that can be quantified as an asset when the business is sold.

   The accountants valued the company's goodwill at 14 million dollars.