Commercial/Revenge of the Fallen
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Like its predecessor, Revenge of the Fallen featured a large multimedia ad campaign. Revenge of the Fallen didn't have quite as many theatrical trailers as Transformers, not having movie and international exclusive trailers. However, it did surpass the 2007 film in TV advertising for the theatrical and IMAX releases with an extra four spots for a total of twenty-six. In addition to the theatrical trailers and TV ad spots, several preview segments were shown online. These segments were unique clips from the film, where as online advertising for Transformers consisted mostly of the trailers and early TV spots.
Also like the previous film, Revenge of the Fallen had a number of tie-in ads featuring returning brands like Burger King and new ones such as Kmart and M&M's. The tie-in video game was even more heavily advertised than the last with more than double the number of trailers. Advertising for the toy line was handled in a manner similar to the first film. Action figures were limited to an initial overview ad, and two later ones for the "N.E.S.T. Global Alliance" sub-line. In advertising for other play patterns, the Robot Powered Machines were highlighted with three ads.
Revenge of the Fallen's home video release had a heavier push than its predecessor with seven television ads for both the DVD and Blu-ray versions. Additionally, a preview trailer was released online, demonstrating the Optimus Experience feature of the special edition releases. Even a radio ad was produced to advertise the home video releases, albeit a modified version of a TV spot soundtrack.
Contents |
Theatrical trailers
Released 17 February 2009. Protoforms hit Paris, Egypt, aircraft carrier. From director Michael Bay... and executive producer Steven Spielberg... "You don't stop, you don't hide, you run. You hear what I'm saying?!" Aired in front of the Friday the 13th remake and Watchmen.
Released 4 May 2009. "Bee, I wanna talk to you about the college thing." Aired in front of Star Trek and X-Men Origins: Wolverine.
- Trailer #2 [5]
Released 21 May 2009. Begins with longer version of the "Bee, I wanna talk to you about the college thing." scene. Aired in front of Terminator: Salvation and Night at the Museum: Battle of the Smithsonian.
TV spots
Many conveniently gathered into one online spot by Michael Bay himself. Thanks, Michael Bay!
- Big Game spot [6]
Air date 1 February 2009 during the Super Bowl. Protoforms hit aircraft carrier. Sam backs away. Lennox points. Revenge... Revenge...
- Forms [7]
Air date 18 May 2009. "It's not over." Revenge... takes... many... forms. "We got a whole lotta fight comin' our way!"
- It's On [8]
Air date 18 May 2009. "What you're about to see is top secret. Do not tell my mother." "We detected radioactive signatures all over the world."
- Greatest Enemy [9]
Air date 18 May 2009. They have returned... to finish... what they started. "SAAAAM!" A bizarre bit of background "music" sounds appropriately like a screaming person - alarmingly appropriate as we watch thousands of sailors die aboard a sinking aircraft carrier!
- Destiny [10]
Air date 31 May 2009. "Hey beautiful! Made you a long distance relationship kit." "I'm here for your help, Sam."
- Fate [11]
Air Date 3 June 2009. "Fate rarely calls upon us at a moment of our choosing." "This isn't my war!" "It soon will be." "SAM!!" "OPTIMUS!!"
- Drums [12]
Air date 12 June 2009. Presumably named for its soundtrack! From director Michael Bay... "I thought we had peace." And Executive Producer Steven Spielberg... "I'm here for your help, Sam."
- Wanted [13]
Air date 12 June 2009. "The aircraft carrier USS Roosevelt goes down off the East Coast." On June 24th... "They're here to hunt you." "What we need is to explore every possible diplomatic solution."
- Mystery [14]
Air date 12 June 2009. "Mikaela, something just happened to me. I'm seeing symbols!" "They want what's in my mind!"
- Let's Roll Kids [15]
Air date 12 June 2009. On June 24th... "Wow!" Get ready... "Freaky, right?" For the summer's biggest adventure. "RUN!"
- Stomp [16]
Air date 12 June 2009. "This isn't my war." "I fear it soon will be." "Time to lay down some whoopass."
- Team Kids [17]
Air date 12 June 2009. "Wow." "I'm here for your help, Sam." Only one team... will transform your summer. "It's upgrade time!"
- Adventure Kids [18]
Air date 12 June 2009. "I'm seeing symbols. They gotta mean something, like a message, or a map." "Can you read these?" "Read?!" "Noooo, we don't really do much reading."
- Save the World [19]
Air date 16 June 2009. "Hey beautiful!" "So you think you can make it through those East Coast winters without me?" "Oh my god..." "I am seeing symbols in my mind."
- Space Moms [20]
Air date 16 June 2009. "You're the first Witwicky ever to go to college." "Look what I found! It's your little baby booties!" "You're gonna be okay, Mom." "Welcome to Astronomy 101. What do we know about SPACE?!"
- Evolved [21]
Air date 16 June 2009. They have returned. They have evolved. On June 24th... "I thought we had peace." "We've kept much from you, Sam." Includes an edited version of the Horrible Electronic Scraping Noise from the first Transformers trailer, whee!
- Ancient Power [22]
Air date 16 June 2009. "What you're about to see is top secret." "The Transformers? They've been here a lonnnnng time." "Freaky, right?"
- Everything [23]
Air date 16 June 2009. On June 24... Everything... Will change. "Don't freak out! Don't freak out!" "Whhrrreshheee?"
- Bumblebee [24]
Air date 16 June 2009. You won't believe... what's about to change. On June 24th... get ready for the summer's biggest adventure. "RUUUUUUUN!" Features kitchen appliances, Devastator combination.
- Coming [25]
Air date 18 June 2009. On June 24... Sideswipe transforms, does some fancy skating and then slices Sideways in half.
- Critical Acclaim [26]
Air date 24 June 2009. "Astonishing" - Alistar Harkness, The Scotsman; "Thrilling" - Orlando Parfitt, IGN Movies (UK); "Better than the original" - Shawn Edwards, FOX-TV; "Don't freak out. Don't freak out."
- IMAX [27]
Air date 29 June 2009. Modified version of "Forms" with Experience it in IMAX. replacing "We got a whole lotta fight comin' our way!" and the "Bumblebee!" scene removed. Has a stinger telling viewers Visit IMAX.com for showtimes. added to the end.
- Critical Acclaim #2 [28]
Air date 8 July 2009 (??). "Astonishing" - Alistar Harkness, The Scotsman; "Thrilling" - Orlando Parfitt, IGN Movies (UK); "A masterpiece" - Todd Gilchrist, Cinematical.com "#1 Movie in America" Features an entirely different set of scenes compared to "Critical Acclaim". This spot also differs from the first Critical Acclaim by not having the quotes spoken.
- Magic [29]
Air date unknown. "Watch the magic happen." Summer's biggest adventure has arrived. "Uh-oh."
- Critical Acclaim #3 [30]
Air date unknown. "Let's roll!" Critics are calling Transformers "The most fun you'll have...in theaters this summer." - Shawn Edwards, FOX-TV; "Bigger and better than the original." - Mark S. Allen, CBS-TV; "I spent my whole life lookin' for aliens, and you're carrying around one in your purse like a little chihuahua."
- Now Playing [31]
Air date unknown. "Augh!" "BUMBLEBEE!!" Transformers. "I cannot live with this psychotic alien in my garage." Ends with a stinger asking viewers to buy the first Transformers movie on DVD and Blu-ray.
Promo reels and online clips
- ShoWest online clip
Released online 20 April 2009. Lengthy segment of Sam talking to Bumblebee in the garage, followed by previously unseen action sequences, released to MichaelBay.com for only 12 hours.
- MTV Movie Awards clip [32]
Air date 31 May 2009. Movie clip featuring Sam and Mikaela hiding and running from Decepticons.
- Michael Bay Chevy segment [33]
Online footage released ?? 2009. Footage of the Autobots in car form driving heroically across the desert and through the woods.
- Moviefone clip [34]
Released online 12 June 2009 at Moviefone.com. 1:02 segment of Lennox and Epps leading a covert op team into an attack by Devastator.
- Your Worst Nightmare [35]
Released online 15 June 2009 at MichaelBay.com. 1:30 segment of Mikaela on the phone with Sam, and dealing with an interloper in her workshop.
- Paramount UK clip [36]
Released online 19 June 2009 via Paramount UK's Facebook account for the movie. 1:04 segment of Sam accidentally bringing kitchen appliances to life and then hiding from the ensuing chaos.
TV tie-in commercials
- Burger King
- Twins/Now [37]
A group of kids stand around a yellow Camaro waiting for "Bumblebee" to transform. Skids and Mudflap drive up, transform, and join the kids in their wait. The group becomes disappointed upon seeing the owner of the car show up.
"Aw man." "That ain't no Bumblebee." "That's just some dude's car." - Mayhem Now Playing [38]
A man exits from a Burger King and realizes he has the grand prize winning game piece for the Transform Your Way contest. The King transforms from his broiler mode and busts through the wall to present the man with his prize. The man gasps, "Whoa, a million bucks", at the sight of a pallet of cash being dropped at his feet. The restaurant's manager appears, saying "That's about how much it'll take for me to fix this mess. (To the King) This counts as your break, you know that right?". The King hangs his head.
Let the King transform your life. - Game pieces [39]
Features excerpts from the movie of Bumblebee somersaulting from the Witwickys' garage and Megatron rising from the depths of the Laurentian Abyss. Also has a CGI segment featuring the giveaway prizes.
Autobots or Decepticons? Choose a side in the Transform Your Way game at BK and you can win an all new Chevy Camaro, LG Home Theater system, and other prime prizes, even a million bucks. - Commercial #4 [40]
Two guys sit outside of a Burger King restaurant, on the tailgate of a pick-up truck. Colt scratches off his game piece, revealing a grand prize winner. Inside, the King transforms from broiler to robot and inadvertently scares a nearby worker. Back outside, Colt reveals to his buddy that he's just won a million bucks. "Sure you did Colt." The King busts through the restaurant wall and steps in front of an armored truck, forcing it to stop. The King bangs on the roof of the truck, causing the rear doors to open and a handful of bills to fly out. Colt (dejectedly): "That's not a million dollars." The King gestures as if to say "I've got it" and then lifts up the front end of the truck dumping out the rest of the million dollars plus a security guard. "Whoa, you won a security guard too."
Let the King change your life. Play "Transform Your Way" now for a chance to win a million bucks.
- Twins/Now [37]
"Transform Your Dad": We see the side of a building with a shadow that appears to belong to Optimus Prime. The camera zooms out to reveal that shadow is actually that of the Kmart mascot, Mr. Bluelight. He is holding stacks of merchandise in each arm and asks, "Who were you expecting, one of the Transformers?". Ah yes, silly us. The rest of commercial is the announcer explaining the Transform Your Dad promotion.
- LG Versa [42]
A man walking with his new phone finds Optimus Prime with his sensors and logic circuits clearly damaged. Or so it would seem, as Prime repeatedly deems the phone/camcorder/gps/laptop a Decepticon. The man chuckles at Optimus' misguided fixation only to have an actual Decepticon crouch down behind him for an attack. Naturally, this causes the man to flee.
Red and Yellow stand on a platform, overlooking the loading docks for the new Strawberried-Peanut Butter M&M's. Red: "Who's delivering the new Strawberried Peanut Butter M&M's?" Yellow: "Uh, that big truck." Optimus Prime then drives up, transforms, and THROWS A TRAILER THROUGH AN ELECTRICAL POWERLINE! Red responds to Optimus' wanton destruction of property by clapping sarcastically. Way to go Optimus.
- Scene.ca Hollywood trip giveaway [44]
Text narration, on a silhouetted California hills background, informs us that if we watch Transformers: Revenge of the Fallen on June 24th, we could win a VIP trip to Hollywood or other exclusive prizes. Registration at Scene.ca was required.
- T-Mobile HTC HD2 "Hello" [45]
A hand starts playing footage from Revenge of the Fallen on a vertically oriented HTC smartphone. As the footage begins to play, the phone is turned to be horizontal and the video is skipped ahead to Demolishor running from the Autobots.
- Notes: This ad began airing in March 2010.
- You used to pick up your phone and say "Hello.". Now you say "Hel-lo!"
- Transformers: Revenge of the Fallen The Game
- New York Comic-Con Trailer [46]
Debuted at New York Comic Con 09 on February 6, 2009. Optimus Prime narrates: "Citizens of Earth. For some time we have lived among you. Hiding in plain sight. Protecting you from a threat we thought extinguished. But we were wrong. I am Optimus Prime and now our war must become yours." Thanks Optimus! - Gameplay Reveal Trailer [47]
Online trailer released 7 May 2009. Autobot and Decepticon oriented trailers combined into one without narration. Voice clips of Optimus Prime and Soundwave play over the end of the first half. Unite. Protect. Defend. Enslave. Punish. Destroy. - One Shall Stand Trailer [48]
Online trailer released 27 May 2009. Optimus Prime again narrates: "This stalemate cannot last. One side must win. And yet the battle continues." - Wii Debut Trailer [49]
Online trailer released 16 June 2009. A game built from the ground up for the Wii. - Launch Trailer [50]
Online trailer released 19 June 2009. Optimus Prime narrates: "The last Great War is upon us." - Multiplayer Trailer [51]
Online trailer released 24 June 2009. No narration. Join the war in a multiplayer experience like no other. - TV Commercial [52]
Air date unknown. Optimus Prime: Don't. Just. Watch. Fight.
- New York Comic-Con Trailer [46]
Toys
- Movie Characters [53]
- Narration: Worfimus Prime, a Peter Cullen soundalike who sounds more like Worf than Optimus Prime.
- Toy segment: The various toys are transformed by offscreen kids playing in yet another large, mostly empty room that resembles a basement or warehouse.
- Features: Optimus Prime, Megatron, Ironhide, Starscream, Bumblebee, Sideswipe, Skids and Rampage.
- Notes: The commercial features both movie excerpts and original CGI animation of Optimus Prime.
- It is time to stand with us and prove there is more to YOU than meets the eye!
- Narration: Worfimus Prime and Dynamic!
- Toy segment: Power Bot Megatron destroys a sand pyramid and then lands in front of Bumblebee. Bumblebee demonstrates his cannon arm while Optimus Prime deploys his wings. Optimus takes flight and rams into Megatron. The Gravity Bots then race towards each other on a diorama road, stopping just in the nick of time to avoid a tragic accident.
- Notes: This commercial features the same intro and exit as the previous commercial.
- "I AM MEGATRON!"
- Bumblebee Voice Mixer and Plasma Cannon [55]
- Narration: Worfimus Prime.
- Toy segment: A kid runs around and plays with the toys in a city area with a lot of greenery.
- Notes: Again, the Optimus intro and exit are reused.
- I, am Optimus Prime and I have sent Bumblebee to protect our human allies and to train them in the Autobot way.
- Animation: Optimus Prime running and transforming inside a tunnel to reveal the R.P.M.s logo on his grill.
- Narration: Worfimus Prime and Mutt
- Toy segment: Megatron and Optimus Prime zoom along. Bumblebee flies off the end of a freeway as Sideswipe passes underneath. Bumblebee's two "modes" are shown off followed by groups of Autobot and Decepticon R.P.M.s. Optimus Prime and Megatron are released to run headlong into each other when suddenly...a cut to the end shot.
- The Autobots and Decepticons are taking the battle to the road!
- R.P.M.s Offer [57]
- Narration: Brian Cummings.
- Toy segment: Skids, Bumblebee, Sideswipe and Prime dodge the Devastator Showdown track set's traps and pitfalls.
- Notes: Advertises a special offer where parents can call or go online to order the track set for $39.99 and get six free R.P.M. cars. Clips of Devastator from the Revenge of the Fallen movie are featured. A clip of Optimus Prime saying "Well done Autobots." is voiced by a soundalike.
- You can call 866-92-TRACK or visit TransformersOffer.com to order the Transformers track set including one R.P.M. car plus three bonus R.P.M.'s all for $39.95 plus shipping and handling. AND as part of this TV offer, you'll get another three R.P.M. cars, FREE! That's six additional cars, a twenty-four dollar value, FREE!
- Devastator Track Set [58]
- Narration: Dynamic!
- Toy segment: Two boys bring a microwave out to a garbage truck sitting at the end of their driveway. They taunt the microwave in very evil sounding voices: "Prepare to meet your doom!" "A trash grinder!" "Now feel the wrath of Devastator!". The two begin laughing maniacally as they toss the microwave into the back of the garbage truck and watch it get crushed. The truck's driver looks on, wondering who let these kids out of the asylum. The ad ends with brief clips of Devastator's eyes flashing and R.P.M. Skids racing through the set before getting caught in a trap.
- Play for real. Join the Autobots as they battle the most destructive Decepticon ever in the Transformers Devastator Track Set!
- Supreme Devastator [59]
- Narration: Worfimus Prime
- Toy segment: The Constructicons form Devastator in the desert. A group of Autobots subsequently confront Devastator.
- Features: Devastator, Knock Out, Dune Runner, Optimus Prime, Jetfire, Skids, Mudflap, Ironhide and Ratchet
- Notes: Uses the Optimus intro and exit. Dune Runner and Knock Out are shown being smashed by Devastator.
- A crew of six Decepticons with a twisted form of teamwork.
- N.E.S.T. Global Alliance [60]
- Narration: Worfimus Prime
- Toy segment: Lockdown and Bludgeon do stuff in the jungle. Recon Ironhide and Bumblebee arrive to stop them.
- Features: Lockdown, Bludgeon, Alliance Bumblebee, Recon Ironhide
- Narration: I've Got A Cold
- Toy segment: Recon Ravage is shown from three angles simultaneously as the narrator tells us we can "capture an exclusive Decepticon". The NEST Alliance pack is shown as the narrator mentions it. The mission guide and NEST stickers are then shown as the narrator explains they are needed for sending away for Ravage. The third sticker is shown to come from an Armorhide figure. The form with Ravage and the NEST Alliance pack are each shown one more time.
- Features: Recon Ravage
- Double Your Action Giveaway [62]
- Narration: Dudemeister & Worfimus Prime ("Autobots, roll out!")
- Toy segment: Re-used footage from "Bumblebee Voice Mixer and Power Cannon", "Power Bots and Gravity Bots" and "Movie Characters" along with some new shots of toys to represent the stuff you can buy and receive free. The narrator explains the promotion as the footage is being shown.
- Spend 25 dollars and get a 25 dollar value...FREE!
Home Video
- The Optimus Experience [63]
Online promo clip released 15 September 2009. Narration is text only. Prepare for augmented reality. "I'm seeing symbols." An exclusive 3D holographic experience. Activated by special edition DVD and Blu-ray packages. "What you're about to see is top secret." Solve the puzzle. Optimus Prime needs your help. "OPTIMUS!"
- Home Video [64]
Air date unknown. On Tuesday, October 20th "This isn't my war." "It soon will be." "OPTIMUS!" Own the number one movie of the year. Transformers.
- Home Video 2 [65]
Air date unknown. On Tuesday, October 20th "I thought we had peace." "I'm here for your help." "This isn't my war." "It soon will be." Own the number one movie of the year. "You don't hide, you run." Transformers.
- Home Video 3 [66]
Air date unknown. "What you're about to see is top secret. Do not tell my mother." On Tuesday, October 20th you can be the first to bring home Transformers. "It looks exactly like a truck." "Freaky, right?"
- Home Video 4 [67]
Air date unknown. On DVD and Blu-Ray. "The first Witwicky ever to go to college." "Look what I found. It's your little baby booties." "You're gonna be okay mom." "Welcome to Astronomy 101. What do we know about space?" From director Michael Bay. This Tuesday, bring their world, home to yours. "BUMBLEBEE!" Transformers.
- Home Video 5 [68]
Air date unknown. "I thought we had peace." "I'm here for your help Sam." "This isn't my war." "It soon will be." "Augh!" "SAM!" Own the number one movie of the year. Transformers. A Michael Bay film.
- Home Video 6 [69]
Air date 19 October 2009. The audio track for this spot was used as a radio ad, the ending modified after October 19. Optimus Prime's narration is voiced by Peter Cullen. "Citizens of Earth, I am Optimus Prime. I come to you with a message of great importance. For the first time in history, an object of tremendous power is available to all. Many have fought to possess this object." "OPTIMUS!" "And tomorrow, it can be yours." Transformers. A Michael Bay film. Own the number one movie of the year.
- Home Video 7 [70]
Air date 27 October 2009. This is a modified version of the third home video spot with the narration updated to reference Revenge of the Fallen's status as the number one release. "What you're about to see is top secret. Do not tell my mother." Bring home the number one DVD in America. "Looks exactly like a truck." "Freaky right?" Transformers. Buy it on DVD and Blu-ray for as low as $14.99
- PlayStation 3 - Only Does Everything (Blu-ray Player) [71]
Air date unknown. Sony's former American PlayStation mascot-slash-fictitious then-employee Kevin Butler, identified this time as the VP of Blu-ray superiority, answers unhappy grandchild Luke Hirshberg's complaint that his grandmother won't stop playing Blu-ray movies on his PS3. Kevin tries to guilt the lad by pointing out his grandmother's comparative lack of alternatives for entertainment as a child. While the ad is mainly pimping the PS3's Blu-ray playing capabiltity, the capability is shown off in the background of both Luke's house and the Sony offices by the playing of Transformers: Revenge of the Fallen on Blu-ray. Halfway through, a text blurb at the bottom of the screen mentions Revenge of the Fallen and Star Trek being available on Blu-ray from Paramount Home Entertainment.
- "Know what she did for fun when she was your age? She pushed a hoop with a stick." "ButIwannaplay-" "With a stick." "I'vebeenwaitingall-" "A stick."
Notes
- The names of the first 20 TV spots (Big Game spot though Coming), Your Worst Nightmare, Twins/Now, Mayhem Now Playing and T-Mobile HTC HD2 "Hello" are official titles of those ads.
