Prototype

A multitude of chewed caramels test shots and samples. Click on image for more information.

A prototype is a sample version of a manufactured object produced for internal use in the manufacturing process, before the official mass production run starts. Various sorts of prototypes exist, both for the toys themselves and for the packaging. Sometimes prototypes of Transformers toys end up in the possession of fans and collectors, but not always through entirely legal means.

Toy prototypes

Mecha Anime Transformers?

• Mock-ups are rough models used to prove a design (not unlike fan-made kitbashes or "scratch-builts"), and may be significantly different from the finished product. They usually don't transform yet; instead, individual mock-ups are made for each mode. Sometimes mock-ups reuse parts from existing Transformers toys. At least during Generation 1, mock-ups could even be carved out of wood, although this was reportedly reserved for comparably simple toys with easy shapes; more complex toys would have mock-ups made out of clay or wax.^[1]

Hardcopies for unreleased Alternators Jazz (Porsche 986) and miniature Smokescreen (Subaru Impreza). Good luck finding THESE.

• Hardcopies (also called gray models) are hand-sculpted pre-production casts which are usually made out of resin (hence they're also occasionally referred to as resins) and are used as the basis from which the injection molds for the actual toys are cast. As a result, hardcopies often have much sharper detail than the final products. Hand-painted hardcopies are also used for the promotional photos depicted on the toys' packaging, which is why those photos sometimes look different from the actual products.
  • For retools, hardcopies are only made for new and retooled parts, while the unchanged parts are often taken from a production sample of the non-retooled version of the toy. This usually results in a rather mismatched look for the assembled prototype. In some cases, retools are planned right from the start, and the new parts are either gang-molded on the same sprue as the parts they replace, or all the parts with alternate versions are on the same sprue(s), and all the alternate versions are on their own sprue(s) as well.

Retool prototype, not a knockoff.

• Test shots, also referred to as engineering pilots or first shots, are test runs of the injection molds to spot sculpting errors, test the plastic tolerances, test articulation, etc. Safety testing is also done with test shots, which sometimes results in the injection molds being retooled or the plastic type used for certain parts being changed in order to accommodate the changes demanded by the legal department. They are often cast in a single color of plastic, or in seemingly random colors that look nothing like the final products. Some are completely or partly made of clear (but not necessarily uncolored) plastic, which helps the designers observe the functioning of hidden parts. Test shots do not sport any factory-applied paint operations.
  • In the case of retools, the unchanged parts can again be (but aren't necessarily) taken from a production sample of the non-retooled version of the toy. This may also result in a mismatched look depending on the plastic colors used for the new parts.
• Pre-production samples, also referred to as final engineering pilots (and sometimes also as "test shots" among fans), are very similar to the final products. They are usually cast in the correct plastic colors for the individual parts (although sometimes the plastic colors or shades can still be changed very late in the production process, sometimes even after the production run for the toy has already started, thus resulting in a running change variant of the official production version) and feature factory-applied paint operations. Their purpose is to provide an idea of what the final toy will look like and receive final approval from the company (or possible licensors). They are also used as display exhibits at toy shows such as Toy Fair or BotCon. In instances where the samples don't sport factory-applied paint operations yet, they are hand-painted. Because pre-production samples are very similar to the final product, they are often stamped with "not for sale" markings or feature deliberately wrong paint operations or tampographs (e.g., wrong, upside-down or incorrectly colored faction symbols) in order to prevent confusion with the final products.

An official promo image of Universe Cyclonus, using a sample with non-final plastic colors.

• Redecos released within a short time following the previous use of the mold often start at the pre-production sample stage, since all the tooling and safety-testing has already been done. For older molds, Hasbro and Takara must ensure the mold is still usable and the toy still conforms to the latest toy safety standards. This especially applies to reissues (which sometimes require retooling for safety reasons).

• Production samples are the final stage before the actual production run starts, and are virtually indistinguishable from the final products in most cases. They are packaged in sample packaging (see below), and people with good contacts to Hasbro sometimes receive production samples for review purposes.

Packaging prototypes

Not so tough without a head, are you?

• Mock-up packaging is often made of a random piece of cardboard (sometimes any packaging from another line that happens to be available in Hasbro's offices at the moment) with a clear plastic tray and window (or, in the case of carded toys, a blister bubble). Its primary purpose is to get an idea of the intended shape of the packaging. The toy included in the mock-up packaging can be anything from a totally random toy from another line to a mock-up to a test shot or a pre-production sample.
• Proof packaging does not contain any toys, but merely serves to get an idea of the final packaging design. Proof cards for carded toys can range from being only printed on one side, lacking rounded edges and punch holes, to being virtually indistinguishable from the cardback for a production toy, only lacking a glued-on blister bubble. Sometimes the proof packaging can still feature differences from the final production versions, such as spelling or name errors, different graphics, logos or text fonts, or slightly different layouts for the various elements such as graphics, logos or text.
• Sample packaging is very close to the final product, and again can contain anything ranging from toys from different lines to test shots to pre-production samples.

Legalities

Yeah, the body is stolen. I didn't have the time to repaint those pesky Autobot logos yet.

For various legal reasons, toy companies won't officially sell prototypes or any other kind of pre-production toys on the market. Since one of the purposes of test shots is safety-testing, they are technically not safety-tested yet, hence officially selling them could be a legal minefield. The designers and engineers at Hasbro and Takara are allowed to keep one or two pieces for their private collection, and sometimes it's possible for fans with contacts to (former) Hasbro employees to acquire test shots or pre-production samples of toys from older lines through legal means. Hardcopies, on the other hand, are a lot harder to come by, one of the reasons for this being their generally lower production numbers (only about ten hardcopies for a toy are made, whereas the number of test shots and samples easily reaches three-digit numbers). Stores will also sometimes receive samples (usually of the production variety) as a "preview". Furthermore, Hasbro will sometimes give out production samples to individuals for review purposes. Even though this isn't Hasbro's intention, those individuals are legally allowed to resell their samples on the aftermarket.

Officially, the vast number of test shots and pre-production samples (except those given out for "preview" or review purposes) are supposed to be dumped or destroyed once they have fulfilled their purpose (safety testing, approval from the company etc.). However, since most toy companies have been having their toys manufactured in China for almost two decades by now, and the factories aren't even directly owned by the toy companies themselves in most cases, it's hard for them to retain full control over the final fate of those pre-production items. As a result, factory employees who have realized that the toys they are helping manufacture aren't only bought by kids and their parents, but also by adult collectors, have started to make a habit out of smuggling various kinds of pre-production items (starting at the test shot stage) out of the factory and selling them to dealers who often specifically specialize in pre-production toys.

In the case of the Transformers toylines, this phenomenon started in the mid-1990s during the run of the Beast Wars toyline. A young Daniel Ross (aka Mouth04) was one of the first people who regularly made photos of production samples available to a growing Transformers online fandom, provided by an eBay seller going by the alias "SPQQKY".^[2] Daniel later stated that it had never occurred to him that what SPQQKY was involved in was illegal in any way whatsoever until he provided packaging photos of the BotCon 2001 exclusive Tigatron toy, which at that time was still officially unrevealed. Initially, collecting pre-production toys had been a niche "market" reserved for people with established contacts to Chinese dealers. With the emergence of online auction sites such as eBay or the Chinese counterpart Taobao, however, it has become a lot easier for people to buy pre-production toys from (usually Chinese) sellers, hence making it more of a "mainstream" activity. That still doesn't mean that it's legal, however.

Toy companies usually refrain from explicitly referring to pre-production items sold on auction sites as "stolen", instead using rather vague phrases such as "obtained through unauthorized means"^[3] For a brief time in 2003, Hasbro had maintained a strict policy explicitly demanding that fan sites must not post any "unsolicited materials", specifically photos of toys that had not been officially announced yet. However, they never provided specific guidelines they had promised (allegedly, this was because their legal team had come to the conclusion that they had no legal stand in this matter^[4]), and by the end of the year, fan sites had completely stopped following that policy, supposedly with no legal repercussions whatsoever. In an interview,^[5] Aaron Archer stated that it could never be said with full certainty whether pre-production toys sold on auction sites had indeed been stolen, and other than having the auction taken down, there was not much Hasbro could do legally. Possible reasons for this are Hasbro's third party relationship with Chinese manufacturing plants and Chinese industry's frequent disregard for international legal norms. A conspiracy theory among some fans even suggests that Hasbro deliberately "leak" test shots in order to evaluate the audience's reactions.

Brian Savage took a more direct approach when multiples of the BotCon 2008 exclusive toys were being sold on eBay before the convention, asking eBay to take down the auctions and sending e-mails to the sellers asking them to return the stolen toys (explicitly referred to as such) to him.

"That only means he's not meant to be sold in STORES."

In order to make pre-production toys (mostly test shots and pre-production samples) less "attractive" to buyers, Hasbro have tried out all kinds of different methods, from the aforementioned "Not for sale" markings (which used to be etched in, but are now simply stamped on) to off-color paint operations to deliberately "damaging" the toys (often achieved by slapping ugly splotches of red paint all over the face). However, to some collectors, those efforts have the opposite effect, making them even more attractive in their eyes due to their apparent uniqueness. Possibly the most effective method employed by Hasbro thus far was individually serial-numbering the test shots with a screwdriver. Those markings would then help Hasbro in tracking down the source of the leak and cracking down on it.

As a matter of fact, the amount of premature test shot leaks has been reduced tremendously in the past few years. (The relocation of Hasbro's manufacturing plants for a lot of their toys from China to Vietnam might also be a factor here.) Pre-production and production samples that are nearly indistinguishable from the final products still occasionally show up, but prototypes that look clearly unfinished have become a rare occurrence by this point. And in most cases, the toys that leak out have already been officially announced by Hasbro.

Perhaps the most bizarre variety of Transformers prototypes that have surfaced thus far date from 2002, variants of the early Commemorative Series reissues cast almost entirely in clear plastic. Because the origin of these toys has never been explained in full capacity, fan theories ranged from genuine test shots to bootlegs to unauthorized "lunchtime" runs of the molds done by the same people that smuggled them out of the factory. The latter theory caused some fans to refer to those toys as "lunchtime specials". Some people insist that those toys are fully legit (but not necessarily legally acquired) prototypes created by Hasbro and Takara to serve as "reference pieces".

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