Robo-Vision

If they did a blue one too, you could read the 3D comics.

As part of the June 2, 2007, launch of Transformers film toyline, _target stores were home to a Robo-Vision promotion. Included in _target-exclusive Transformers toys is a Robo-Vision Decoder which reveal passwords printed on the back of these toys' packages. These codes could be used to unlock exclusive content on _target's website.

The following toys are part of the Robo-Vision promotion:

• Arcee
• Hardtop
• Robo-Vision Optimus Prime
• Signal Flare
• Transformers Stratego (special _target edition)

The _target site also featured an online version of the Robo-Vision decoder. Dragging the graphic across the screen revealed codes normally invisible. This decoder was also usable when viewing the two _target-sponsored movie prequel comics, "Interlude" and "Planetfall", via the site or in their original printed form (the effects were removed for the collected reprint available at general retail via IDW Publishing, the Transformers Movie Prequel Special, except for one which has been overlooked); placing the decoder over comic panels in "Robo-Vision" reveals even more codes.

Probably the best of the exclusive content were 'Origin' files for Optimus Prime, Arcee, Hardtop and Signal Flare, taking the form of expanded biographies.