Transformers: Dark of the Moon (toyline)
From Transformers Wiki
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The Transformers: Dark of the Moon toyline coincides with the third film in Michael Bay's live-action film series. The line is divided into three brandings: the MechTech line for Deluxe, Voyager, Leader, Ultimate and Human Alliance class size toys; the Cyberverse subline featuring Legends Class characters, Commander Class (new price point, effectively replacing Scouts) and play sets; and Robo Power, a catch all line for various merchandise including role play.
The figures also come in 3 transformation difficulty levels, changed from the original 5 in the Generations and 2010 Transformers toylines.
Due to a combination of factors, a number of named characters from the film did not receive "mainline" toy releases, an issue noted by many frustrated fans. Examples include Deluxe Que and Soundwave never seeing a North American release (apparently an issue with retail orders), Dino not receiving a transformable toy at all until 2014 (due to lack of licensing for his vehicle mode), and only one of the three Dreads receiving a Deluxe-or-larger sized toy (likely due to Hasbro not wanting to release three identical black SUVs, even if they do turn into different-looking robots.)
Contents |
Dark of the Moon (Hasbro)
Cyberverse
- Legion Class
Wave 1
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Wave 2
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Wave 3
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Wave 4
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- Commander Class
| Preview Wave | Wave 1
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Wave 2
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Wave 3 |  | ||||
Wave 4
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- Action Sets
| Wave 1 | Wave 2 | Wave 3 |  |
- Playsets
MechTech
- Deluxe
| Wave 1 | Wave 2 | Wave 3 | Wave 4 |  | ||||
| Wave 5 | Wave 6 | Wave 7 (Canceled) "Movie Trilogy" |
- Voyager
| Wave 1 | Wave 2 | Wave 3 | Wave 4 |  |
- Leader
| Wave 1 | Wave 2 |  |
- Ultimate
Human Alliance
- Basic
| Wave 1 | Wave 2 | Wave 3 | Wave 4 |  |
- Standard size
| Wave 1 | Wave 2 | Wave 3 |  |
Robo Power
- Activators
| Wave 1 | Wave 2 | Wave 3 |
- Bash Bots
- Wave 1
- Go-Bots
| Wave 1 | Wave 2 |
- Revving Robots
- Wave 1
- Robo Fighters
| Wave 1 | Wave 2 | Wave 3 |
Exclusives
- Costco (Canada)
- Multi-packs
- "Autobot Daredevil Squad"
(Backfire, Bumblebee, Sam Witwicky) - "Flash Freeze Assault"
(Sergeant Chaos, Icepick, Sideswipe) - Leadfoot with Steeljaw
and Sergeant Detour - Autobot Ark with Roller
& Sentinel Prime - "Bumblebee / Starscream" 4-pack
- "Cybertronian Warriors Pack"
(Barricade, Bumblebee, Crankcase, Ironhide, Mobile Battle Bunker) - "Streetside Bot Brawl"
(Bumblebee, Optimus Prime, Shockwave) - Leader Class Bumblebee and Bonus Value Deluxe Class Starscream
- Optimus Prime & Comettor
- Bumblebee / Soundwave with Rodimus
- "Battle in the Moonlight"
(Crankcase, Optimus Prime, Autobot Ratchet) - "Ultimate Gift Set"
(Bumblebee, Crowbar, Optimus Prime, Powerglide, Sideswipe) - Leader Class Sentinel Prime and Bonus Value Deluxe Class Nitro Bumblebee
- Amazon.com
- "Market Six" stores
- Mini-Cons
- Jetpower Optimus Prime
(Jetfire & Optimus Prime) - Megatron & Optimus Prime
- CV-01 Autobot Ark with Autobot Roller
- CV-02 Bumblebee Mobile Battle Bunker
- CV-03 Starscream Orbital Assault Carrier
- CV-04 Optimus Prime
- CV-05 Sentinel Prime
- CV-06 Ironhide
- CV-07 Megatron
- CV-08 Bumblebee
- CV-09 Sideswipe
- CV-10 Autobot Topspin
- CV-11 Crankcase
- CV-12 Optimus Prime Armored Weapons Platform
- CV-13 Megatron Blastwave Weapons Base
- CV-14 Powerglide
- CV-15 Blackout & Scorponok
- CV-16 Autobot Ratchet
- CV-17 Leadfoot
- CV-18 Autobot Ratchet Lunar Crawler
- CV-19 Shockwave Fusion Tank
- CV-20 Battle Steel Optimus Prime
- CV-21 Decepticon Hatchet
- CV-22 Roadbuster
- CV-23 Flak
- CV-24 Autobot Guzzle
- CV-25 Mudflap
- CV-26 Soundwave
- CV-27 Crowbar
- Optimus Prime (Battle hook accessories are available if ordered through Toys"R"Us Japan.)
- Bumblebee
- MechTech Weapon Prize Campaign
- Tritanium Heat Blade Claw (Gold Crankcase MechTech weapon) - Toys"R"Us Japan exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
- Tritanium Power Saw (Gold Autobot Ratchet MechTech weapon) - Joshin Kidsland, Bic Camera and Edion Group (Ishimaru, Deo Deo, Eiden and Midori Denka) exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
- Tritanium Plasma Double Bullet (Gold Autobot Skids MechTech weapon) - Yamada denki and Yodobashi Camera exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
- Cybertitanium Power Saw (Silver Autobot Ratchet MechTech weapon) - AEON exclusive, available with purchase of DA-03 Voyager class Optimus Prime with trailer.
- Lawson
- Prize A: Tritanium Bumblebee (limited to 10)
- Prize B: DVD/Blu-ray double pack of Transformers and Revenge of the Fallen (limited to 10)
- Prize C: Tritanium blade MechTech weapon (limited to 100)
- Prize D: Downloadable PC desktop wallpapers, with a different one per month (available to all)
- Tritanium Optimus Prime (with trailer) (limited to 100)
- Circle K Sunkus
- 1 of 3: Optimus Prime
- 2 of 3: Bumblebee
- ???
- 1 of 3: Optimus Prime
- ???
- ???
- 2 of 3: Crumplezone
- 3 of 3: Bumblebee
- ???
- 1 of 5: Optimus Prime
- 2 of 5: Bumblebee
- 3 of 5: Autobot Topspin
- 4 of 5: Leadfoot
- ???
- 1 of 3: Bumblebee
- 2 of 3: Mirage
- 3 of 3: Crumplezone
- Mini Changers
- Oil Pan Vs. Bulkhead
- Sentinel Prime & Bumblebee
- Mirage Vs. Megatron
- Optimus Prime Vs. Megatron
- Larger vehicles
- Energon Shock Sword
- Optimus Prime Cyber Blaster
- ????
- Bumblebee
- Optimus Prime
- Light Up Kit
- Men
- Optimus Prime L/XL (42-46), XXL (50-52)
- Megatron L/XL (42-46), XXL (50-52)
- Bumblebee L/XL (42-46), XXL (50-52)
- Ironhide L/XL (42-46), XXL (50-52)
- Women
- Optimus Prime Small (4-6), Medium (8-10), Large (12-14)
- Bumblebee Small (4-6), Medium (8-10), Large (12-14)
- Watches
- Optimus Prime Cool Changing LCD Watch
- Bumblebee Cool LCD Watch
- Over fifty robot busts and vehicle mode renders were created by Indigo Studios for use as package art, who also worked on the Kre-O line.
| Human Alliance packs
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| Cyberverse packs | Deluxe Class | Voyager Class | Human Alliance
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| Playsets
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Canceled |
| Scan Series Deluxes | Leader class | Multi-packs
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| Deluxe Class | Leader Class
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Multi-packs
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Canceled
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Asian market exclusives
| Leader Class | Leader Class 2-packs
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Supreme Class | Ultimate Class | |||||
| Toys"R"Us |
Darkside Moon (TakaraTomy)
Cyberverse
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MechTech
Dual Model Kit
Exclusives
The MechTech weapon campaign started on May 14 2011, handed out at various Japanese retailers based upon the amount spent purchasing Dark of the Moon toys. 10,000 units of each weapon were made.
Exclusive to the Japanese convenience store chain Lawson, this black redeco of the Transformers (2010) toyline Voyager class Optimus Prime was made available for pre-order with the pre-purchase of a movie ticket for the Japanese release of Dark of the Moon. The ticket pre-purchase/toy pre-order period began on May 1, 2011 and ended on July 28, while the toy became available on August 9, shortly after the release of the movie in Japan. The package was priced at 6760 yen (1300 yen for the price of the movie ticket and 5460 yen for the toy).
Also available at Lawson, this metal strap was available for pre-order between May 1 and June 30, and was mailed out from July 14.
Exclusive to Japanese Toys"R"Us stores, this smoke-clear, black and teal redeco of the Revenge of the Fallen Legends Class Optimus Prime toy was made available on August 12, 2011, with the purchase of 3000 yen worth of Dark of the Moon product. 10,000 were made.
Competition/Lucky Draw figures
Beginning May 14 and ending July 31 2011, Japanese consumers who enter two barcode numbers from MechTech character cards (packed with Japanese Dark of the Moon figures) into the TakaraTomy Transformers website will be in the running for:
There will be two more Lucky Draw campaigns from August 2011 onwards, and entering all three campaigns will put one in the running for:
 Proceed on your way to oblivion. |
Merchandise
Speed Stars
| Beast Machines Series
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Metal Heroes Series
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Night Attack Series
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Stealth Force Series
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| Trans Scan Series
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Stealth Force
| Wave 1 | Wave 2 (Canceled)
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| Motorcycles | Basics | Deluxes | Stealth Force |
Robo Power
A sub-line that features figures with a simple transformation (see above) as well as role-play weapons and other accessories to be used by humans. Named "Robot Heroes" (no, not these ones) in Europe.
| Roleplay
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Battle Masks
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3D Cine-Masks | Costumes & Accessories
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